Oatly vs So Good:Which is more popular?
In September 2026, Oatly had more branded searches than So Good among plant milk brands in Australia. Oatly had about 33,100 branded searches, while So Good had 480. Oatly made up 75.3% of all plant milk brand searches we track, and So Good accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about plant milk brands, So Good appeared in three of the four answers and Oatly in one. So Good was mentioned before Oatly in every answer.
Who do people search for more?
Oatly, about 69 searches for every 1 for So Good
Who does AI mention more?
So Good, mentioned in 3 of 4 answers, Oatly in 1
Who does AI recommend more?
So Good, named ahead of Oatly in every answer
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Top plant milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, So Good was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Oatly was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. So Good was listed before Oatly in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vitasoy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- So Good3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oatly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bonsoy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milklab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about plant milk brands
4 answers
Asked ChatGPT
“What's the best oat milk brand in Australia?”
Asked ChatGPT
“Which plant milk is best for coffee?”
Asked ChatGPT
“Which soy or almond milk brand tastes best?”
Searched Google, AI Overview
“oat milk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“plant milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Oatly or So Good more popular in search?
This chart shows how often people search Google for Oatly and So Good by name. Each line represents a brand's share of searches for all five plant milk brands we track, month by month, from searches in Australia.
Share of searches by month for Oatly, So Good. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oatly | Milklab | Bonsoy | Vitasoy | So Good |
|---|---|---|---|---|---|
| Oct 2025 | 75.5% | 10% | 8.2% | 5.5% | 0.73% |
| Nov 2025 | 73.7% | 12% | 8% | 5.3% | 0.87% |
| Dec 2025 | 72.7% | 14.5% | 7.8% | 4.3% | 0.7% |
| Jan 2026 | 73.2% | 9.7% | 9.7% | 6.5% | 0.86% |
| Feb 2026 | 77.7% | 10.3% | 6.8% | 4.5% | 0.75% |
| Mar 2026 | 72.6% | 11.8% | 9.6% | 5.3% | 0.7% |
| Apr 2026 | 74.2% | 9.9% | 9.9% | 5.4% | 0.72% |
| May 2026 | 73.7% | 8% | 12% | 5.3% | 0.87% |
| Jun 2026 | 71.5% | 11.6% | 9.5% | 6.3% | 1% |
| Jul 2026 | 73.9% | 12% | 8% | 5.4% | 0.71% |
| Aug 2026 | 73.7% | 12% | 8% | 5.3% | 0.87% |
| Sep 2026 | 75.3% | 10% | 8.2% | 5.5% | 1.1% |
How has the Oatly and So Good comparison changed over the last 12 months?
3 findings
- Oatly was ahead of So Good in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oatly’s share of searches among plant milk brands in Australia moved from 75.5% to 75.3%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, So Good’s share of searches among plant milk brands in Australia moved from 0.73% to 1.1%, and its estimated monthly branded searches moved from 320 to 480.
How did search popularity change for Australia plant milk brands in September 2026?
2 changes
In September 2026, Oatly gained share of searches among plant milk brands in Australia, from 73.7% to 75.3%.
Estimated monthly branded searches for So Good in Australia rose 50% over 12 measured months, from 320 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oatly’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among plant milk brands
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