Milklab vs So Good:Which is more popular?
In September 2026, Milklab had more branded searches than So Good among plant milk brands in Australia. Milklab had about 4,400 branded searches, while So Good had 480. Milklab made up 10% of all plant milk brand searches we track, and So Good accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about plant milk brands, So Good appeared in three of the four answers and Milklab in none.
Who do people search for more?
Milklab, about 9 searches for every 1 for So Good
Who does AI mention more?
So Good, mentioned in 3 of 4 answers, Milklab in 0
Who does AI recommend more?
So Good, the only one of the two named
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Top plant milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, So Good was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Milklab did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vitasoy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- So Good3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Oatly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bonsoy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Milklab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about plant milk brands
4 answers
Asked ChatGPT
“What's the best oat milk brand in Australia?”
Asked ChatGPT
“Which plant milk is best for coffee?”
Asked ChatGPT
“Which soy or almond milk brand tastes best?”
Searched Google, AI Overview
“oat milk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“plant milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Milklab or So Good more popular in search?
This chart shows how often people search Google for Milklab and So Good by name. Each line represents a brand's share of searches for all five plant milk brands we track, month by month, from searches in Australia.
Share of searches by month for Milklab, So Good. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oatly | Milklab | Bonsoy | Vitasoy | So Good |
|---|---|---|---|---|---|
| Oct 2025 | 75.5% | 10% | 8.2% | 5.5% | 0.73% |
| Nov 2025 | 73.7% | 12% | 8% | 5.3% | 0.87% |
| Dec 2025 | 72.7% | 14.5% | 7.8% | 4.3% | 0.7% |
| Jan 2026 | 73.2% | 9.7% | 9.7% | 6.5% | 0.86% |
| Feb 2026 | 77.7% | 10.3% | 6.8% | 4.5% | 0.75% |
| Mar 2026 | 72.6% | 11.8% | 9.6% | 5.3% | 0.7% |
| Apr 2026 | 74.2% | 9.9% | 9.9% | 5.4% | 0.72% |
| May 2026 | 73.7% | 8% | 12% | 5.3% | 0.87% |
| Jun 2026 | 71.5% | 11.6% | 9.5% | 6.3% | 1% |
| Jul 2026 | 73.9% | 12% | 8% | 5.4% | 0.71% |
| Aug 2026 | 73.7% | 12% | 8% | 5.3% | 0.87% |
| Sep 2026 | 75.3% | 10% | 8.2% | 5.5% | 1.1% |
How has the Milklab and So Good comparison changed over the last 12 months?
3 findings
- Milklab was ahead of So Good in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milklab’s share of searches among plant milk brands in Australia held steady at 10%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, So Good’s share of searches among plant milk brands in Australia moved from 0.73% to 1.1%, and its estimated monthly branded searches moved from 320 to 480.
How did search popularity change for Australia plant milk brands in September 2026?
2 changes
In September 2026, Milklab lost share of searches among plant milk brands in Australia, from 12% to 10%.
Estimated monthly branded searches for So Good in Australia rose 50% over 12 measured months, from 320 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Milklab’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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