Brandwave

How popular isMartin?

In September 2026, people searched for Martin by name about 1,900 times in Australia, a 20.8% decrease from the previous year. These searches made up 4.8% of all Australia guitar brand searches, placing Martin eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about guitar brands, Martin appeared in one of the five answers and was the seventh most recommended of the 11.

Search and AI answers in September 2026

Martin is the eighth most searched of 11 competitors and the seventh most recommended in AI answers.

  1. FenderShare of searches 30.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. IbanezShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. PRSShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. EpiphoneShare of searches 7.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  5. MartinShare of searches 4.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+6 more

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Top guitar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Martin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Martin is the seventh most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha Guitars1st
  2. Fender2nd
  3. Gibson3rd
  4. Ibanez4th
  5. Cort4th
  6. Taylor Guitars6th
  7. Martin7th
  8. PRS8th
  9. Epiphone9th
  10. Maton–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ibanez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha Guitars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PRS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epiphone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Martin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taylor Guitars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cort1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about guitar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which guitar brands compete with Martin?

Martin against guitar brands in Australia, by month

Share of searches by month for Fender, Ibanez, PRS, Epiphone, Maton, Yamaha Guitars, Gibson, Martin, Taylor Guitars, Cort, Gretsch. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezPRSEpiphoneMatonYamaha GuitarsGibsonMartinTaylor GuitarsCortGretsch
Oct 202532.6%11.9%7.9%7.9%7.9%6.4%6.4%5.3%4.2%4.2%5.3%
Nov 202534.4%12.5%6.8%8.4%6.8%6.8%6.8%4.6%4.6%3.6%4.6%
Dec 202532.6%11.9%7.9%7.9%7.9%6.4%6.4%5.3%5.3%4.2%4.2%
Jan 202630%16.4%7.3%7.3%8.9%5.9%5.9%5.9%4.9%3.8%3.8%
Feb 202630.1%13.4%7.2%9%9%7.2%6%4.7%4.7%4%4.7%
Mar 202635.1%12.8%6.9%6.9%8.5%6.9%5.7%4.5%4.5%3.8%4.5%
Apr 202630.1%13.4%7.2%9%9%7.2%6%4.7%4.7%4%4.7%
May 202633.6%12.2%8.2%8.2%8.2%6.6%6.6%4.3%4.3%3.6%4.3%
Jun 202633.7%12.3%12.3%6.6%8.2%6.6%4.3%4.3%4.3%3.6%3.6%
Jul 202636.6%10.9%8.9%5.9%7.2%7.2%5.9%4.7%4.7%4%4%
Aug 202628.7%12.8%10.4%6.9%8.5%8.5%5.7%5.7%4.5%3.8%4.5%
Sep 202630.9%13.8%9.2%7.4%7.4%7.4%6.1%4.8%4.8%4.1%4.1%

  1. 1.Fender

    30.9%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Ibanez

    13.8%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.PRS

    9.2%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Epiphone

    7.4%

    Moved from 6th to 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Maton

    7.4%

    Moved from 4th to 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.1 points.

  6. 6.Yamaha Guitars

    7.4%

    Moved from 5th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.1 points.

  7. 7.Gibson

    6.1%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Martin

    4.8%

    Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.

  9. 9.Taylor Guitars

    4.8%

    Moved from 10th to 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Cort

    4.1%

    Moved from 11th to 10th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.Gretsch

    4.1%

    Moved from 9th to 11th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.

Compare popularity between Martin and its closest rivals

Every comparison with Martin

10 comparisons

How has branded search demand for Martin changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Martin in Australia fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Martin’s share of searches among guitar brands in Australia peaked at 5.9% in January 2026 and was lowest at 4.3% in May 2026.
  • Across the 12 months ending September 2026, Martin rose from 9th to 8th among guitar brands in Australia.

How did search popularity change for Australia guitar brands in September 2026?

6 changes

  1. In September 2026, Epiphone overtook Maton and Yamaha Guitars to rank 4th among guitar brands in Australia, with 7.4% of the searches.

  2. In September 2026, Fender gained share of searches among guitar brands in Australia, from 28.7% to 30.9%.

  3. In September 2026, Ibanez gained share of searches among guitar brands in Australia, from 12.8% to 13.8%.

  4. In September 2026, PRS lost share of searches among guitar brands in Australia, from 10.4% to 9.2%.

  5. In September 2026, Maton lost share of searches among guitar brands in Australia, from 8.5% to 7.4%.

  6. In September 2026, Yamaha Guitars lost share of searches among guitar brands in Australia, from 8.5% to 7.4%.

How are Martin’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Martin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • martin guitar

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How the Brand Demand Index is measured

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