Fender vs Martin:Which is more popular?
In September 2026, Fender had more branded searches than Martin among guitar brands in Australia. Fender had about 12,100 branded searches, while Martin had 1,900. Fender made up 30.9% of all guitar brand searches we track, and Martin accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about guitar brands, Fender appeared in three of the five answers and Martin in one. Fender was mentioned before Martin in every answer.
Who do people search for more?
Fender, about 6 searches for every 1 for Martin
Who does AI mention more?
Fender, mentioned in 3 of 5 answers, Martin in 1
Who does AI recommend more?
Fender, named ahead of Martin in every answer
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Top guitar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fender was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Martin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fender was listed before Martin in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ibanez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha Guitars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PRS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Epiphone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gibson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Martin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taylor Guitars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cort1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar brands
5 answers
Asked ChatGPT
“Which guitar brand should I buy as a beginner in Australia?”
Asked ChatGPT
“What are the best guitar brands?”
Asked ChatGPT
“What's the best acoustic guitar for the money?”
Searched Google, AI Overview
“guitar”
Searched Google, AI Overview
“electric guitar”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Fender or Martin more popular in search?
This chart shows how often people search Google for Fender and Martin by name. Each line represents a brand's share of searches for all 11 guitar brands we track, month by month, from searches in Australia.
Share of searches by month for Fender, Martin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | PRS | Epiphone | Maton | Yamaha Guitars | Gibson | Martin | Taylor Guitars | Cort | Gretsch |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 11.9% | 7.9% | 7.9% | 7.9% | 6.4% | 6.4% | 5.3% | 4.2% | 4.2% | 5.3% |
| Nov 2025 | 34.4% | 12.5% | 6.8% | 8.4% | 6.8% | 6.8% | 6.8% | 4.6% | 4.6% | 3.6% | 4.6% |
| Dec 2025 | 32.6% | 11.9% | 7.9% | 7.9% | 7.9% | 6.4% | 6.4% | 5.3% | 5.3% | 4.2% | 4.2% |
| Jan 2026 | 30% | 16.4% | 7.3% | 7.3% | 8.9% | 5.9% | 5.9% | 5.9% | 4.9% | 3.8% | 3.8% |
| Feb 2026 | 30.1% | 13.4% | 7.2% | 9% | 9% | 7.2% | 6% | 4.7% | 4.7% | 4% | 4.7% |
| Mar 2026 | 35.1% | 12.8% | 6.9% | 6.9% | 8.5% | 6.9% | 5.7% | 4.5% | 4.5% | 3.8% | 4.5% |
| Apr 2026 | 30.1% | 13.4% | 7.2% | 9% | 9% | 7.2% | 6% | 4.7% | 4.7% | 4% | 4.7% |
| May 2026 | 33.6% | 12.2% | 8.2% | 8.2% | 8.2% | 6.6% | 6.6% | 4.3% | 4.3% | 3.6% | 4.3% |
| Jun 2026 | 33.7% | 12.3% | 12.3% | 6.6% | 8.2% | 6.6% | 4.3% | 4.3% | 4.3% | 3.6% | 3.6% |
| Jul 2026 | 36.6% | 10.9% | 8.9% | 5.9% | 7.2% | 7.2% | 5.9% | 4.7% | 4.7% | 4% | 4% |
| Aug 2026 | 28.7% | 12.8% | 10.4% | 6.9% | 8.5% | 8.5% | 5.7% | 5.7% | 4.5% | 3.8% | 4.5% |
| Sep 2026 | 30.9% | 13.8% | 9.2% | 7.4% | 7.4% | 7.4% | 6.1% | 4.8% | 4.8% | 4.1% | 4.1% |
How has the Fender and Martin comparison changed over the last 12 months?
3 findings
- Fender was ahead of Martin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar brands in Australia moved from 32.6% to 30.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Martin’s share of searches among guitar brands in Australia moved from 5.3% to 4.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for Australia guitar brands in September 2026?
2 changes
In September 2026, Fender gained share of searches among guitar brands in Australia, from 28.7% to 30.9%.
In September 2026, Martin lost share of searches among guitar brands in Australia, from 5.7% to 4.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fender’s and Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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