Guitar brands in Australia:Which are most popular?

Name: Guitar brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Fender was the most searched guitar brand in Australia, accounting for 30.9% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Fender was mentioned most often, in three of the five answers. Yamaha Guitars was recommended most often, coming first in one out of two responses that gave a list.

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Top guitar brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fender was mentioned most often, in three of the five answers. Yamaha Guitars was recommended most often, coming first in one out of two answers that gave a list. Fender was second, and Gibson was third. Maton, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Fender	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Ibanez	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Yamaha Guitars	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
PRS	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Epiphone	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Gibson	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Martin	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Taylor Guitars	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Cort	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Maton	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Gretsch	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Fender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ibanez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha Guitars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PRS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Epiphone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gibson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Martin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taylor Guitars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cort1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gretsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar brands

5 answers

Asked ChatGPT
“Which guitar brand should I buy as a beginner in Australia?”
1. 1Yamaha Guitars
2. 2Cort
3. 3Ibanez
4. 4Fender
Asked ChatGPT
“What are the best guitar brands?”
1. 1Fender
2. 2Gibson
3. 3Yamaha Guitars
4. 4Taylor Guitars
5. 5Martin
6. 6PRS
7. 7Ibanez
8. 8Epiphone
Asked ChatGPT
“What's the best acoustic guitar for the money?”
Searched Google, AI Overview
“guitar”
1. 1Fender
Searched Google, AI Overview
“electric guitar”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which guitar brands do people search for most?

This chart shows how often people search Google for each guitar brand by name. Each line represents a brand's share of searches for all 11 guitar brands we track, month by month, from searches in Australia.

Share of searches among guitar brands in Australia, by month

Month	Fender	Ibanez	PRS	Epiphone	Maton	Yamaha Guitars	Gibson	Martin	Taylor Guitars	Cort	Gretsch
Oct 2025	32.6%	11.9%	7.9%	7.9%	7.9%	6.4%	6.4%	5.3%	4.2%	4.2%	5.3%
Nov 2025	34.4%	12.5%	6.8%	8.4%	6.8%	6.8%	6.8%	4.6%	4.6%	3.6%	4.6%
Dec 2025	32.6%	11.9%	7.9%	7.9%	7.9%	6.4%	6.4%	5.3%	5.3%	4.2%	4.2%
Jan 2026	30%	16.4%	7.3%	7.3%	8.9%	5.9%	5.9%	5.9%	4.9%	3.8%	3.8%
Feb 2026	30.1%	13.4%	7.2%	9%	9%	7.2%	6%	4.7%	4.7%	4%	4.7%
Mar 2026	35.1%	12.8%	6.9%	6.9%	8.5%	6.9%	5.7%	4.5%	4.5%	3.8%	4.5%
Apr 2026	30.1%	13.4%	7.2%	9%	9%	7.2%	6%	4.7%	4.7%	4%	4.7%
May 2026	33.6%	12.2%	8.2%	8.2%	8.2%	6.6%	6.6%	4.3%	4.3%	3.6%	4.3%
Jun 2026	33.7%	12.3%	12.3%	6.6%	8.2%	6.6%	4.3%	4.3%	4.3%	3.6%	3.6%
Jul 2026	36.6%	10.9%	8.9%	5.9%	7.2%	7.2%	5.9%	4.7%	4.7%	4%	4%
Aug 2026	28.7%	12.8%	10.4%	6.9%	8.5%	8.5%	5.7%	5.7%	4.5%	3.8%	4.5%
Sep 2026	30.9%	13.8%	9.2%	7.4%	7.4%	7.4%	6.1%	4.8%	4.8%	4.1%	4.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Fender	30.9%	12.1K	0%	+2.2 points
2, held 2nd	Ibanez	13.8%	5.4K	0%	+1 points
3, held 3rd	PRS	9.2%	3.6K	-18.2%	-1.2 points
4, moved from 6th to 4th	Epiphone	7.4%	2.9K	0%	+0.5 pointsmoved from 6th to 4th
5, moved from 4th to 5th	Maton	7.4%	2.9K	-19.4%	-1.1 pointsmoved from 4th to 5th
6, moved from 5th to 6th	Yamaha Guitars	7.4%	2.9K	-19.4%	-1.1 pointsmoved from 5th to 6th
7, held 7th	Gibson	6.1%	2.4K	0%	+0.4 points
8, held 8th	Martin	4.8%	1.9K	-20.8%	-0.8 points
9, moved from 10th to 9th	Taylor Guitars	4.8%	1.9K	0%	+0.3 pointsmoved from 10th to 9th
10, moved from 11th to 10th	Cort	4.1%	1.6K	0%	+0.3 pointsmoved from 11th to 10th
11, moved from 9th to 11th	Gretsch	4.1%	1.6K	-15.8%	-0.4 pointsmoved from 9th to 11th

1.Fender
30.9%
Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share +2.2 points.
2.Ibanez
13.8%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1 points.
3.PRS
9.2%
Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
4.Epiphone
7.4%
Moved from 6th to 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.Maton
7.4%
Moved from 4th to 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.1 points.
6.Yamaha Guitars
7.4%
Moved from 5th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.1 points.
7.Gibson
6.1%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.Martin
4.8%
Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.
9.Taylor Guitars
4.8%
Moved from 10th to 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
10.Cort
4.1%
Moved from 11th to 10th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
11.Gretsch
4.1%
Moved from 9th to 11th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.

Which brand is most popular in search among guitar brands in Australia?

11 brands

In September 2026, Fender was the most searched among guitar brands in Australia, with an estimated 12.1K branded searches, 30.9% of all searches for the 11 we track. Ibanez is in 2nd place, 17.1 percentage points behind at 13.8%.

Australia guitar brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Fender	32.6% → 30.9%	36.6%Jul 2026	28.7%Aug 2026	1st
Ibanez	11.9% → 13.8%	16.4%Jan 2026	10.9%Jul 2026	2nd
PRS	7.9% → 9.2%	12.3%Jun 2026	6.8%Nov 2025	5th → 3rd
Epiphone	7.9% → 7.4%	9%Feb 2026	5.9%Jul 2026	3rd → 4th
Maton	7.9% → 7.4%	9%Feb 2026	6.8%Nov 2025	4th → 5th
Yamaha Guitars	6.4% → 7.4%	8.5%Aug 2026	5.9%Jan 2026	7th → 6th
Gibson	6.4% → 6.1%	6.8%Nov 2025	4.3%Jun 2026	6th → 7th
Martin	5.3% → 4.8%	5.9%Jan 2026	4.3%May 2026	9th → 8th
Taylor Guitars	4.2% → 4.8%	5.3%Dec 2025	4.2%Oct 2025	11th → 9th
Cort	4.2% → 4.1%	4.2%Oct 2025	3.6%Nov 2025	10th
Gretsch	5.3% → 4.1%	5.3%Oct 2025	3.6%Jun 2026	8th → 11th

Each finding as a sentence

Across the 12 months ending September 2026, Fender’s share of searches among guitar brands in Australia decreased from 32.6% to 30.9%.
Across the 12 months ending September 2026, Ibanez’s share of searches among guitar brands in Australia increased from 11.9% to 13.8%.
Across the 12 months ending September 2026, PRS’s share of searches among guitar brands in Australia increased from 7.9% to 9.2%.
Across the 12 months ending September 2026, Epiphone’s share of searches among guitar brands in Australia decreased from 7.9% to 7.4%.
Across the 12 months ending September 2026, Maton’s share of searches among guitar brands in Australia decreased from 7.9% to 7.4%.
Across the 12 months ending September 2026, Yamaha Guitars’ share of searches among guitar brands in Australia increased from 6.4% to 7.4%.
Across the 12 months ending September 2026, Taylor Guitars’ share of searches among guitar brands in Australia increased from 4.2% to 4.8%.
Across the 12 months ending September 2026, Gretsch’s share of searches among guitar brands in Australia decreased from 5.3% to 4.1%.
Across the 12 months ending September 2026, Fender’s share of searches among guitar brands in Australia peaked at 36.6% in July 2026 and was lowest at 28.7% in August 2026.
Across the 12 months ending September 2026, Ibanez’s share of searches among guitar brands in Australia peaked at 16.4% in January 2026 and was lowest at 10.9% in July 2026.
Across the 12 months ending September 2026, PRS’s share of searches among guitar brands in Australia peaked at 12.3% in June 2026 and was lowest at 6.8% in November 2025.
Across the 12 months ending September 2026, Epiphone’s share of searches among guitar brands in Australia peaked at 9% in February 2026 and was lowest at 5.9% in July 2026.
Across the 12 months ending September 2026, Maton’s share of searches among guitar brands in Australia peaked at 9% in February 2026 and was lowest at 6.8% in November 2025.
Across the 12 months ending September 2026, Yamaha Guitars’ share of searches among guitar brands in Australia peaked at 8.5% in August 2026 and was lowest at 5.9% in January 2026.
Across the 12 months ending September 2026, Gibson’s share of searches among guitar brands in Australia peaked at 6.8% in November 2025 and was lowest at 4.3% in June 2026.
Across the 12 months ending September 2026, Martin’s share of searches among guitar brands in Australia peaked at 5.9% in January 2026 and was lowest at 4.3% in May 2026.
Across the 12 months ending September 2026, Taylor Guitars’ share of searches among guitar brands in Australia peaked at 5.3% in December 2025 and was lowest at 4.2% in October 2025.
Across the 12 months ending September 2026, Gretsch’s share of searches among guitar brands in Australia peaked at 5.3% in October 2025 and was lowest at 3.6% in June 2026.
Across the 12 months ending September 2026, PRS rose from 5th to 3rd among guitar brands in Australia.
Across the 12 months ending September 2026, Epiphone fell from 3rd to 4th among guitar brands in Australia.
Across the 12 months ending September 2026, Maton fell from 4th to 5th among guitar brands in Australia.
Across the 12 months ending September 2026, Yamaha Guitars rose from 7th to 6th among guitar brands in Australia.
Across the 12 months ending September 2026, Gibson fell from 6th to 7th among guitar brands in Australia.
Across the 12 months ending September 2026, Martin rose from 9th to 8th among guitar brands in Australia.
Across the 12 months ending September 2026, Taylor Guitars rose from 11th to 9th among guitar brands in Australia.
Across the 12 months ending September 2026, Gretsch fell from 8th to 11th among guitar brands in Australia.
Across the 12 months ending September 2026, Cort held steady: its share of searches among guitar brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia guitar brands in September 2026?

8 changes

In September 2026, Epiphone overtook Maton and Yamaha Guitars to rank 4th among guitar brands in Australia, with 7.4% of the searches.
In September 2026, Fender gained share of searches among guitar brands in Australia, from 28.7% to 30.9%.
In September 2026, Ibanez gained share of searches among guitar brands in Australia, from 12.8% to 13.8%.
In September 2026, PRS lost share of searches among guitar brands in Australia, from 10.4% to 9.2%.
In September 2026, Maton lost share of searches among guitar brands in Australia, from 8.5% to 7.4%.
In September 2026, Yamaha Guitars lost share of searches among guitar brands in Australia, from 8.5% to 7.4%.
In September 2026, Martin lost share of searches among guitar brands in Australia, from 5.7% to 4.8%.
In September 2026, Cort rose from 11th to 10th among guitar brands in Australia.

How are branded searches counted for guitar brands?

11 search terms

Each brand's share of searches among guitar brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.