Brandwave

How popular isJust Better Care?

In September 2026, people searched for Just Better Care by name about 2,900 times in Australia, about the same as the previous year. These searches made up 5.4% of all Australia home care provider searches, placing Just Better Care fifth out of seven providers. When we asked both ChatGPT and Google AI Overviews about home care providers, Just Better Care did not appear in any of the answers.

Search and AI answers in September 2026

Just Better Care is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. Bolton ClarkeShare of searches 41.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Trilogy CareShare of searches 27.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. Five Good FriendsShare of searches 10.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. Feros CareShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Just Better CareShare of searches 5.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top home care providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Just Better Care did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Australian Unity1st
  2. Bolton Clarke2nd
  3. Trilogy Care3rd
  4. The CareSide4th
  5. Five Good Friends5th
  6. Feros Care–
  7. Just Better Care–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bolton Clarke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trilogy Care2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Five Good Friends2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Australian Unity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The CareSide2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Feros Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Just Better Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about home care providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which home care providers compete with Just Better Care?

Just Better Care against home care providers in Australia, by month

Share of searches by month for Bolton Clarke, Trilogy Care, Five Good Friends, Feros Care, Just Better Care, Australian Unity, The CareSide. The figures are in the table below the chart.

View monthly share of searches table
MonthBolton ClarkeTrilogy CareFive Good FriendsFeros CareJust Better CareAustralian UnityThe CareSide
Oct 202543.5%23.7%10.6%8.6%5.7%4.7%3.1%
Nov 202543.1%23.5%10.5%8.5%5.6%5.6%3.1%
Dec 202548.6%21.7%9.6%7.9%5.3%4.2%2.8%
Jan 202644%24%10.7%7.1%5.7%4.8%3.8%
Feb 202642.9%23.4%10.4%8.5%5.6%5.6%3.7%
Mar 202647.8%21.3%9.5%7.8%5.1%5.1%3.4%
Apr 202643.1%23.5%10.5%8.5%5.6%5.6%3.1%
May 202642.9%23.4%10.4%8.5%5.6%5.6%3.7%
Jun 202641.1%27.4%10%8.1%5.4%4.4%3.5%
Jul 202642%28%10.2%6.8%5.5%4.5%3%
Aug 202638.9%31.8%9.5%7.7%5.1%4.2%2.8%
Sep 202641.3%27.6%10.1%8.2%5.4%4.5%3%

  1. 1.Bolton Clarke

    41.3%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Trilogy Care

    27.6%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  3. 3.Five Good Friends

    10.1%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Feros Care

    8.2%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Just Better Care

    5.4%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Australian Unity

    4.5%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.The CareSide

    3%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Just Better Care and its closest rivals

Every comparison with Just Better Care

6 comparisons

How has branded search demand for Just Better Care changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Just Better Care in Australia held steady at 2.9K.
  • Across the 12 months ending September 2026, Just Better Care’s share of searches among home care providers in Australia held steady, from 5.7% to 5.4%.

How did search popularity change for Australia home care providers in September 2026?

3 changes

  1. In September 2026, Bolton Clarke gained share of searches among home care providers in Australia, from 38.9% to 41.3%.

  2. In September 2026, Five Good Friends gained share of searches among home care providers in Australia, from 9.5% to 10.1%.

  3. In September 2026, Trilogy Care lost share of searches among home care providers in Australia, from 31.8% to 27.6%.

How are Just Better Care’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Just Better Care’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • just better care

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How the Brand Demand Index is measured

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