How popular isHoyts?
In September 2026, people searched for Hoyts by name about 550,000 times in Australia, about the same as the previous year. These searches made up 35.4% of all Australia cinema chain searches, placing Hoyts first out of five chains. When we asked both ChatGPT and Google AI Overviews about cinema chains, Hoyts appeared in all answers and was the most recommended of the five.
Hoyts is the most searched of 5 competitors and the most recommended in AI answers.
HoytsShare of searches 35.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Event CinemasShare of searches 23.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Village CinemasShare of searches 19.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Reading CinemasShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Palace CinemasShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top cinema chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hoyts appeared in all five answers. Hoyts is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hoyts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Event Cinemas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Reading Cinemas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Village Cinemas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Palace Cinemas2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cinema chains
5 answers
Asked ChatGPT
“Which cinema chain should I go to in Australia?”
Asked ChatGPT
“What are the best cinema chains in Australia?”
Asked ChatGPT
“What's the cheapest cinema chain in Australia?”
Searched Google, AI Overview
“cinema”
Searched Google, AI Overview
“movies near me”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which cinema chains compete with Hoyts?
Share of searches by month for Hoyts, Event Cinemas, Village Cinemas, Reading Cinemas, Palace Cinemas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hoyts | Event Cinemas | Village Cinemas | Reading Cinemas | Palace Cinemas |
|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.5% | 16.4% | 16.4% | 6% |
| Nov 2025 | 34.9% | 23.4% | 19.1% | 15.6% | 7% |
| Dec 2025 | 38.2% | 25.6% | 17.1% | 14% | 5.1% |
| Jan 2026 | 34.9% | 23.4% | 19.1% | 15.6% | 7% |
| Feb 2026 | 34.4% | 23% | 18.8% | 15.4% | 8.4% |
| Mar 2026 | 39.6% | 21.7% | 17.7% | 14.5% | 6.5% |
| Apr 2026 | 39.6% | 21.7% | 17.7% | 14.5% | 6.5% |
| May 2026 | 38.4% | 21% | 17.2% | 17.2% | 6.3% |
| Jun 2026 | 39.6% | 21.7% | 17.7% | 14.5% | 6.5% |
| Jul 2026 | 37.8% | 25.3% | 16.9% | 13.8% | 6.2% |
| Aug 2026 | 34.9% | 23.4% | 19.1% | 15.6% | 7% |
| Sep 2026 | 35.4% | 23.7% | 19.4% | 15.8% | 5.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 550K | -18.3% | +0.4 points | |
| 2, held 2nd | 23.7% | 368K | -18.2% | +0.3 points | |
| 3, held 3rd | 19.4% | 301K | -18.2% | +0.3 points | |
| 4, held 4th | 15.8% | 246K | -18.3% | +0.2 points | |
| 5, held 5th | 5.8% | 90.5K | -33% | -1.2 points |
1.
Hoyts35.4%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share +0.4 points.
23.7%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share +0.3 points.
19.4%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share +0.3 points.
15.8%
Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share +0.2 points.
5.8%
Held 5th. 90.5K estimated branded searches, -33% vs prior month. Share -1.2 points.
Compare popularity between Hoyts and its closest rivals
Every comparison with Hoyts
4 comparisons
How has branded search demand for Hoyts changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hoyts in Australia held steady at 550K.
- Across the 12 months ending September 2026, Hoyts’ share of searches among cinema chains in Australia decreased from 36.7% to 35.4%.
- Across the 12 months ending September 2026, Hoyts’ share of searches among cinema chains in Australia peaked at 39.6% in March 2026 and was lowest at 34.4% in February 2026.
How did search popularity change for Australia cinema chains in September 2026?
2 changes
In September 2026, Palace Cinemas lost share of searches among cinema chains in Australia, from 7% to 5.8%.
Estimated monthly branded searches for Village Cinemas in Australia rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
How are Hoyts’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Hoyts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hoyts
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