Brandwave

How popular isReading Cinemas?

In September 2026, people searched for Reading Cinemas by name about 246,000 times in Australia, about the same as the previous year. These searches made up 15.8% of all Australia cinema chain searches, placing Reading Cinemas fourth out of five chains. When we asked both ChatGPT and Google AI Overviews about cinema chains, Reading Cinemas appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Reading Cinemas is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. HoytsShare of searches 35.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Event CinemasShare of searches 23.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Village CinemasShare of searches 19.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Reading CinemasShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Palace CinemasShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top cinema chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reading Cinemas was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reading Cinemas is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hoyts1st
  2. Event Cinemas2nd
  3. Reading Cinemas3rd
  4. Palace Cinemas4th
  5. Village Cinemas5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hoyts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Event Cinemas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reading Cinemas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Village Cinemas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Palace Cinemas2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cinema chains

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which cinema chains compete with Reading Cinemas?

Reading Cinemas against cinema chains in Australia, by month

Share of searches by month for Hoyts, Event Cinemas, Village Cinemas, Reading Cinemas, Palace Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthHoytsEvent CinemasVillage CinemasReading CinemasPalace Cinemas
Oct 202536.7%24.5%16.4%16.4%6%
Nov 202534.9%23.4%19.1%15.6%7%
Dec 202538.2%25.6%17.1%14%5.1%
Jan 202634.9%23.4%19.1%15.6%7%
Feb 202634.4%23%18.8%15.4%8.4%
Mar 202639.6%21.7%17.7%14.5%6.5%
Apr 202639.6%21.7%17.7%14.5%6.5%
May 202638.4%21%17.2%17.2%6.3%
Jun 202639.6%21.7%17.7%14.5%6.5%
Jul 202637.8%25.3%16.9%13.8%6.2%
Aug 202634.9%23.4%19.1%15.6%7%
Sep 202635.4%23.7%19.4%15.8%5.8%

  1. 1.Hoyts

    35.4%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share +0.4 points.

  2. 2.Event Cinemas

    23.7%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share +0.3 points.

  3. 3.Village Cinemas

    19.4%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share +0.3 points.

  4. 4.Reading Cinemas

    15.8%

    Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share +0.2 points.

  5. 5.Palace Cinemas

    5.8%

    Held 5th. 90.5K estimated branded searches, -33% vs prior month. Share -1.2 points.

Compare popularity between Reading Cinemas and its closest rivals

Every comparison with Reading Cinemas

4 comparisons

How has branded search demand for Reading Cinemas changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Reading Cinemas in Australia held steady at 246K.
  • Across the 12 months ending September 2026, Reading Cinemas’ share of searches among cinema chains in Australia decreased from 16.4% to 15.8%.
  • Across the 12 months ending September 2026, Reading Cinemas’ share of searches among cinema chains in Australia peaked at 17.2% in May 2026 and was lowest at 13.8% in July 2026.
  • Across the 12 months ending September 2026, Reading Cinemas fell from 3rd to 4th among cinema chains in Australia.

How did search popularity change for Australia cinema chains in September 2026?

2 changes

  1. In September 2026, Palace Cinemas lost share of searches among cinema chains in Australia, from 7% to 5.8%.

  2. Estimated monthly branded searches for Village Cinemas in Australia rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

How are Reading Cinemas’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Reading Cinemas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reading cinemas

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How the Brand Demand Index is measured

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