Brandwave

Hoyts vs Village Cinemas:Which is more popular?

In September 2026, Hoyts had more branded searches than Village Cinemas among cinema chains in Australia. Hoyts had about 550,000 branded searches, while Village Cinemas had 301,000. Hoyts made up 35.4% of all cinema chain searches we track, and Village Cinemas accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about cinema chains, Hoyts appeared in all five answers and Village Cinemas in two. Hoyts was mentioned before Village Cinemas in every answer.

Among cinema chains in Australia in September 2026

Who do people search for more?

Hoyts, about 83% more searches than Village Cinemas

Hoyts 550K searchesVillage Cinemas 301K searches

Who does AI mention more?

Hoyts, mentioned in every answer we collected

Hoyts in 5 of 5Village Cinemas in 2 of 5

Who does AI recommend more?

Hoyts, named ahead of Village Cinemas in every answer

Hoyts first in 3Village Cinemas never first

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Top cinema chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hoyts appeared in all five answers. Village Cinemas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hoyts was listed before Village Cinemas in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hoyts1st
  2. Event Cinemas2nd
  3. Reading Cinemas3rd
  4. Palace Cinemas4th
  5. Village Cinemas5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hoyts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Event Cinemas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reading Cinemas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Village Cinemas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Palace Cinemas2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cinema chains

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Hoyts or Village Cinemas more popular in search?

This chart shows how often people search Google for Hoyts and Village Cinemas by name. Each line represents a brand's share of searches for all five cinema chains we track, month by month, from searches in Australia.

Hoyts and Village Cinemas among cinema chains in Australia, by month

Share of searches by month for Hoyts, Village Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthHoytsEvent CinemasVillage CinemasReading CinemasPalace Cinemas
Oct 202536.7%24.5%16.4%16.4%6%
Nov 202534.9%23.4%19.1%15.6%7%
Dec 202538.2%25.6%17.1%14%5.1%
Jan 202634.9%23.4%19.1%15.6%7%
Feb 202634.4%23%18.8%15.4%8.4%
Mar 202639.6%21.7%17.7%14.5%6.5%
Apr 202639.6%21.7%17.7%14.5%6.5%
May 202638.4%21%17.2%17.2%6.3%
Jun 202639.6%21.7%17.7%14.5%6.5%
Jul 202637.8%25.3%16.9%13.8%6.2%
Aug 202634.9%23.4%19.1%15.6%7%
Sep 202635.4%23.7%19.4%15.8%5.8%

How has the Hoyts and Village Cinemas comparison changed over the last 12 months?

3 findings
  • Hoyts was ahead of Village Cinemas in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hoyts’ share of searches among cinema chains in Australia moved from 36.7% to 35.4%, and its estimated monthly branded searches held steady at 550K.
  • Across the 12 months ending September 2026, Village Cinemas’ share of searches among cinema chains in Australia moved from 16.4% to 19.4%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for Australia cinema chains in September 2026?

1 change

  1. Estimated monthly branded searches for Village Cinemas in Australia rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hoyts’ and Village Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hoyts

1 branded search term

  • hoyts

Village Cinemas

1 branded search term

  • village cinemas

How the Brand Demand Index is measured

Other head-to-heads among cinema chains

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