Brandwave

How popular isGatorade?

In September 2026, people searched for Gatorade by name about 18,100 times in Australia, about the same as the previous year. These searches made up 13.6% of all Australia electrolyte and sports drink brand searches, placing Gatorade fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about electrolyte and sports drink brands, Gatorade appeared in two of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Gatorade is the fourth most searched of 7 competitors and the second most recommended in AI answers.

  1. HydralyteShare of searches 45.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Liquid I.V.Share of searches 16.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. PoweradeShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GatoradeShare of searches 13.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. LMNTShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top electrolyte and sports drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gatorade was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gatorade is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydralyte1st
  2. Gatorade2nd
  3. Liquid I.V.3rd
  4. Powerade–
  5. LMNT–
  6. Staminade–
  7. Musashi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydralyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gatorade2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquid I.V.1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Musashi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powerade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LMNT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staminade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electrolyte and sports drink brands

5 answers

  • Asked ChatGPT

    “What's the best electrolyte drink in Australia?”

    1. 1Hydralyte

  • Asked ChatGPT

    “Which electrolyte powder is best for hydration?”

    1. 1Hydralyte

  • Asked ChatGPT

    “Which electrolyte drink is best after exercise?”

    1. 1Hydralyte
    2. 2Gatorade

  • Searched Google, AI Overview

    “electrolytes”

    1. 1Musashi

  • Searched Google, AI Overview

    “electrolyte drink”

    1. 1Gatorade
    2. 2Hydralyte
    3. 3Liquid I.V.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which electrolyte and sports drink brands compete with Gatorade?

Gatorade against electrolyte and sports drink brands in Australia, by month

Share of searches by month for Hydralyte, Liquid I.V., Powerade, Gatorade, LMNT, Staminade. The figures are in the table below the chart.

View monthly share of searches table
MonthHydralyteLiquid I.V.PoweradeGatoradeLMNTStaminadeMusashi
Oct 202546.2%16.9%13.8%13.8%5%2.7%1.5%
Nov 202547.6%17.5%14.3%11.7%4.3%2.8%1.9%
Dec 202551.4%15.4%12.6%12.6%3.7%3.1%1.4%
Jan 202644.7%20%13.4%10.9%4.9%4%2.1%
Feb 202639.4%21.6%14.4%14.4%4.3%3.5%2.3%
Mar 202639.7%21.7%14.5%14.5%4.3%2.9%2.3%
Apr 202644%19.7%13.2%13.2%4.8%2.6%2.6%
May 202644.9%16.4%13.4%16.4%4%2.6%2.2%
Jun 202639.7%21.8%14.5%14.5%4.3%2.4%2.8%
Jul 202644.4%19.9%13.3%13.3%3.9%2.6%2.6%
Aug 202647%17.3%14.1%14.1%3.4%2.3%1.9%
Sep 202645.4%16.6%16.6%13.6%3.3%2.7%1.8%

  1. 1.Hydralyte

    45.4%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Liquid I.V.

    16.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Powerade

    16.6%

    Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.6 points.

  4. 4.Gatorade

    13.6%

    Moved from 3rd to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.LMNT

    3.3%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Staminade

    2.7%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.

  7. 7.Musashi

    1.8%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Gatorade and its closest rivals

Every comparison with Gatorade

6 comparisons

How has branded search demand for Gatorade changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gatorade in Australia held steady at 18.1K.
  • Across the 12 months ending September 2026, Gatorade’s share of searches among electrolyte and sports drink brands in Australia peaked at 16.4% in May 2026 and was lowest at 10.9% in January 2026.
  • Across the 12 months ending September 2026, Gatorade fell from 3rd to 4th among electrolyte and sports drink brands in Australia.

How did search popularity change for Australia electrolyte and sports drink brands in September 2026?

6 changes

  1. In September 2026, Powerade overtook Gatorade to rank 3rd among electrolyte and sports drink brands in Australia, with 16.6% of the searches.

  2. In September 2026, Hydralyte lost share of searches among electrolyte and sports drink brands in Australia, from 47% to 45.4%.

  3. In September 2026, Liquid I.V. lost share of searches among electrolyte and sports drink brands in Australia, from 17.3% to 16.6%.

  4. In September 2026, Gatorade lost share of searches among electrolyte and sports drink brands in Australia, from 14.1% to 13.6%.

  5. Musashi’s share of searches among electrolyte and sports drink brands in Australia has lost ground for 3 months in a row, from 2.8% to 1.8% in September 2026.

  6. LMNT’s share of searches among electrolyte and sports drink brands in Australia has lost ground for 3 months in a row, from 4.3% to 3.3% in September 2026.

How are Gatorade’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gatorade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gatorade

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How the Brand Demand Index is measured

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