Brandwave

Gatorade vs Liquid I.V.:Which is more popular?

In September 2026, Liquid I.V. had more branded searches than Gatorade among electrolyte and sports drink brands in Australia. Liquid I.V. had about 22,200 branded searches, while Gatorade had 18,100. Liquid I.V. made up 16.6% of all electrolyte and sports drink brand searches we track, and Gatorade accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about electrolyte and sports drink brands, Gatorade appeared in two of the five answers and Liquid I.V. in one. Gatorade was mentioned before Liquid I.V. in every answer.

Among electrolyte and sports drink brands in Australia in September 2026

Who do people search for more?

Liquid I.V., about 23% more searches than Gatorade

Liquid I.V. 22.2K searchesGatorade 18.1K searches

Who does AI mention more?

Gatorade, mentioned in 2 of 5 answers, Liquid I.V. in 1

Gatorade in 2 of 5Liquid I.V. in 1 of 5

Who does AI recommend more?

Gatorade, named ahead of Liquid I.V. in every answer

Gatorade first in 2Liquid I.V. never first

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Top electrolyte and sports drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gatorade was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Liquid I.V. was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gatorade was listed before Liquid I.V. in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydralyte1st
  2. Gatorade2nd
  3. Liquid I.V.3rd
  4. Powerade–
  5. LMNT–
  6. Staminade–
  7. Musashi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydralyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gatorade2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquid I.V.1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Musashi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powerade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LMNT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staminade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electrolyte and sports drink brands

5 answers

  • Asked ChatGPT

    “What's the best electrolyte drink in Australia?”

    1. 1Hydralyte

  • Asked ChatGPT

    “Which electrolyte powder is best for hydration?”

    1. 1Hydralyte

  • Asked ChatGPT

    “Which electrolyte drink is best after exercise?”

    1. 1Hydralyte
    2. 2Gatorade

  • Searched Google, AI Overview

    “electrolytes”

    1. 1Musashi

  • Searched Google, AI Overview

    “electrolyte drink”

    1. 1Gatorade
    2. 2Hydralyte
    3. 3Liquid I.V.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Gatorade or Liquid I.V. more popular in search?

This chart shows how often people search Google for Gatorade and Liquid I.V. by name. Each line represents a brand's share of searches for all seven electrolyte and sports drink brands we track, month by month, from searches in Australia.

Gatorade and Liquid I.V. among electrolyte and sports drink brands in Australia, by month

Share of searches by month for Liquid I.V., Gatorade. The figures are in the table below the chart.

View monthly share of searches table
MonthHydralyteLiquid I.V.PoweradeGatoradeLMNTStaminadeMusashi
Oct 202546.2%16.9%13.8%13.8%5%2.7%1.5%
Nov 202547.6%17.5%14.3%11.7%4.3%2.8%1.9%
Dec 202551.4%15.4%12.6%12.6%3.7%3.1%1.4%
Jan 202644.7%20%13.4%10.9%4.9%4%2.1%
Feb 202639.4%21.6%14.4%14.4%4.3%3.5%2.3%
Mar 202639.7%21.7%14.5%14.5%4.3%2.9%2.3%
Apr 202644%19.7%13.2%13.2%4.8%2.6%2.6%
May 202644.9%16.4%13.4%16.4%4%2.6%2.2%
Jun 202639.7%21.8%14.5%14.5%4.3%2.4%2.8%
Jul 202644.4%19.9%13.3%13.3%3.9%2.6%2.6%
Aug 202647%17.3%14.1%14.1%3.4%2.3%1.9%
Sep 202645.4%16.6%16.6%13.6%3.3%2.7%1.8%

How has the Gatorade and Liquid I.V. comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia electrolyte and sports drink brands in September 2026?

3 changes

  1. In September 2026, Powerade overtook Gatorade to rank 3rd among electrolyte and sports drink brands in Australia, with 16.6% of the searches.

  2. In September 2026, Liquid I.V. lost share of searches among electrolyte and sports drink brands in Australia, from 17.3% to 16.6%.

  3. In September 2026, Gatorade lost share of searches among electrolyte and sports drink brands in Australia, from 14.1% to 13.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gatorade’s and Liquid I.V.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gatorade

1 branded search term

  • gatorade

Liquid I.V.

1 branded search term

  • liquid iv

How the Brand Demand Index is measured

Other head-to-heads among electrolyte and sports drink brands

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