Gatorade vs Musashi:Which is more popular?
In September 2026, Gatorade had more branded searches than Musashi among electrolyte and sports drink brands in Australia. Gatorade had about 18,100 branded searches, while Musashi had 2,400. Gatorade made up 13.6% of all electrolyte and sports drink brand searches we track, and Musashi accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about electrolyte and sports drink brands, Gatorade appeared in two of the five answers and Musashi in one. Gatorade was mentioned before Musashi in every answer.
Who do people search for more?
Gatorade, about 8 searches for every 1 for Musashi
Who does AI mention more?
Gatorade, mentioned in 2 of 5 answers, Musashi in 1
Who does AI recommend more?
Gatorade, named ahead of Musashi in every answer
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Top electrolyte and sports drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gatorade was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Musashi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gatorade was listed before Musashi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hydralyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gatorade2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Liquid I.V.1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Musashi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Powerade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LMNT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Staminade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrolyte and sports drink brands
5 answers
Asked ChatGPT
“What's the best electrolyte drink in Australia?”
Asked ChatGPT
“Which electrolyte powder is best for hydration?”
Asked ChatGPT
“Which electrolyte drink is best after exercise?”
Searched Google, AI Overview
“electrolytes”
Searched Google, AI Overview
“electrolyte drink”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Gatorade or Musashi more popular in search?
This chart shows how often people search Google for Gatorade and Musashi by name. Each line represents a brand's share of searches for all seven electrolyte and sports drink brands we track, month by month, from searches in Australia.
Share of searches by month for Gatorade, Musashi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydralyte | Liquid I.V. | Powerade | Gatorade | LMNT | Staminade | Musashi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 16.9% | 13.8% | 13.8% | 5% | 2.7% | 1.5% |
| Nov 2025 | 47.6% | 17.5% | 14.3% | 11.7% | 4.3% | 2.8% | 1.9% |
| Dec 2025 | 51.4% | 15.4% | 12.6% | 12.6% | 3.7% | 3.1% | 1.4% |
| Jan 2026 | 44.7% | 20% | 13.4% | 10.9% | 4.9% | 4% | 2.1% |
| Feb 2026 | 39.4% | 21.6% | 14.4% | 14.4% | 4.3% | 3.5% | 2.3% |
| Mar 2026 | 39.7% | 21.7% | 14.5% | 14.5% | 4.3% | 2.9% | 2.3% |
| Apr 2026 | 44% | 19.7% | 13.2% | 13.2% | 4.8% | 2.6% | 2.6% |
| May 2026 | 44.9% | 16.4% | 13.4% | 16.4% | 4% | 2.6% | 2.2% |
| Jun 2026 | 39.7% | 21.8% | 14.5% | 14.5% | 4.3% | 2.4% | 2.8% |
| Jul 2026 | 44.4% | 19.9% | 13.3% | 13.3% | 3.9% | 2.6% | 2.6% |
| Aug 2026 | 47% | 17.3% | 14.1% | 14.1% | 3.4% | 2.3% | 1.9% |
| Sep 2026 | 45.4% | 16.6% | 16.6% | 13.6% | 3.3% | 2.7% | 1.8% |
How has the Gatorade and Musashi comparison changed over the last 12 months?
3 findings
- Gatorade was ahead of Musashi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gatorade’s share of searches among electrolyte and sports drink brands in Australia moved from 13.8% to 13.6%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Musashi’s share of searches among electrolyte and sports drink brands in Australia moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for Australia electrolyte and sports drink brands in September 2026?
3 changes
In September 2026, Powerade overtook Gatorade to rank 3rd among electrolyte and sports drink brands in Australia, with 16.6% of the searches.
In September 2026, Gatorade lost share of searches among electrolyte and sports drink brands in Australia, from 14.1% to 13.6%.
Musashi’s share of searches among electrolyte and sports drink brands in Australia has lost ground for 3 months in a row, from 2.8% to 1.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gatorade’s and Musashi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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