How popular isMusashi?
In September 2026, people searched for Musashi by name about 2,400 times in Australia, a 26.3% increase from the previous year. These searches made up 1.8% of all Australia electrolyte and sports drink brand searches, placing Musashi seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about electrolyte and sports drink brands, Musashi appeared in one of the five answers.
Musashi is the seventh most searched of 7 competitors and not listed in any AI answer.
HydralyteShare of searches 45.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Liquid I.V.Share of searches 16.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
PoweradeShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GatoradeShare of searches 13.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
MusashiShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top electrolyte and sports drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Musashi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hydralyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gatorade2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liquid I.V.1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Musashi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Powerade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LMNT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Staminade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrolyte and sports drink brands
5 answers
Asked ChatGPT
“What's the best electrolyte drink in Australia?”
Asked ChatGPT
“Which electrolyte powder is best for hydration?”
Asked ChatGPT
“Which electrolyte drink is best after exercise?”
Searched Google, AI Overview
“electrolytes”
Searched Google, AI Overview
“electrolyte drink”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which electrolyte and sports drink brands compete with Musashi?
Share of searches by month for Hydralyte, Liquid I.V., Powerade, Gatorade, LMNT, Staminade, Musashi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydralyte | Liquid I.V. | Powerade | Gatorade | LMNT | Staminade | Musashi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 16.9% | 13.8% | 13.8% | 5% | 2.7% | 1.5% |
| Nov 2025 | 47.6% | 17.5% | 14.3% | 11.7% | 4.3% | 2.8% | 1.9% |
| Dec 2025 | 51.4% | 15.4% | 12.6% | 12.6% | 3.7% | 3.1% | 1.4% |
| Jan 2026 | 44.7% | 20% | 13.4% | 10.9% | 4.9% | 4% | 2.1% |
| Feb 2026 | 39.4% | 21.6% | 14.4% | 14.4% | 4.3% | 3.5% | 2.3% |
| Mar 2026 | 39.7% | 21.7% | 14.5% | 14.5% | 4.3% | 2.9% | 2.3% |
| Apr 2026 | 44% | 19.7% | 13.2% | 13.2% | 4.8% | 2.6% | 2.6% |
| May 2026 | 44.9% | 16.4% | 13.4% | 16.4% | 4% | 2.6% | 2.2% |
| Jun 2026 | 39.7% | 21.8% | 14.5% | 14.5% | 4.3% | 2.4% | 2.8% |
| Jul 2026 | 44.4% | 19.9% | 13.3% | 13.3% | 3.9% | 2.6% | 2.6% |
| Aug 2026 | 47% | 17.3% | 14.1% | 14.1% | 3.4% | 2.3% | 1.9% |
| Sep 2026 | 45.4% | 16.6% | 16.6% | 13.6% | 3.3% | 2.7% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.4% | 60.5K | 0% | -1.7 points | |
| 2, held 2nd | 16.6% | 22.2K | 0% | -0.6 points | |
| 3, moved from 4th to 3rd | 16.6% | 22.2K | +22.7% | +2.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.6% | 18.1K | 0% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.3% | 4.4K | 0% | -0.1 points | |
| 6, held 6th | 2.7% | 3.6K | +24.1% | +0.4 points | |
| 7, held 7th | 1.8% | 2.4K | 0% | -0.1 points |
45.4%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -1.7 points.
16.6%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.
Powerade16.6%
Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.6 points.
4.
Gatorade13.6%
Moved from 3rd to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
LMNT3.3%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.7%
Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.
7.
Musashi1.8%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Musashi and its closest rivals
Every comparison with Musashi
6 comparisons
How has branded search demand for Musashi changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Musashi in Australia rose from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Musashi’s share of searches among electrolyte and sports drink brands in Australia peaked at 2.8% in June 2026 and was lowest at 1.4% in December 2025.
How did search popularity change for Australia electrolyte and sports drink brands in September 2026?
6 changes
In September 2026, Powerade overtook Gatorade to rank 3rd among electrolyte and sports drink brands in Australia, with 16.6% of the searches.
In September 2026, Hydralyte lost share of searches among electrolyte and sports drink brands in Australia, from 47% to 45.4%.
In September 2026, Liquid I.V. lost share of searches among electrolyte and sports drink brands in Australia, from 17.3% to 16.6%.
In September 2026, Gatorade lost share of searches among electrolyte and sports drink brands in Australia, from 14.1% to 13.6%.
Musashi’s share of searches among electrolyte and sports drink brands in Australia has lost ground for 3 months in a row, from 2.8% to 1.8% in September 2026.
LMNT’s share of searches among electrolyte and sports drink brands in Australia has lost ground for 3 months in a row, from 4.3% to 3.3% in September 2026.
How are Musashi’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Musashi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- musashi electrolytes
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Is Musashi your brand?
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