Brandwave

How popular isFergus?

In September 2026, people searched for Fergus by name about 350 times in Australia, an 18.6% decrease from the previous year. These searches made up 0.53% of all Australia trade job management software searches, placing Fergus sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about trade job management software, Fergus appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Fergus is the sixth most searched of 6 competitors and the third most recommended in AI answers.

  1. ServiceM8Share of searches 40.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. TradifyShare of searches 27.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SimproShare of searches 14.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. AroFloShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. FergusShare of searches 0.53%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top trade job management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fergus was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fergus is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tradify1st
  2. ServiceM82nd
  3. Fergus3rd
  4. Simpro4th
  5. AroFlo5th
  6. Jobber–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceM85 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tradify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simpro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AroFlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fergus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jobber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trade job management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which trade job management software compete with Fergus?

Fergus against trade job management software in Australia, by month

Share of searches by month for ServiceM8, Tradify, Simpro, AroFlo, Jobber, Fergus. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceM8TradifySimproAroFloJobberFergus
Oct 202538.7%21.1%17.2%17.2%5%0.75%
Nov 202538.6%21%17.2%17.2%5%0.87%
Dec 202538%25.4%13.8%17%5%0.82%
Jan 202636.9%24.6%16.4%16.4%4.8%0.83%
Feb 202634.9%28.5%15.6%15.6%4.6%0.9%
Mar 202638%25.4%17%13.9%5%0.74%
Apr 202634.6%28.2%15.4%15.4%5.6%0.64%
May 202634.6%28.2%15.4%15.4%5.6%0.72%
Jun 202639.6%26.5%14.5%14.5%4.2%0.67%
Jul 202639.7%26.5%14.5%14.5%4.2%0.63%
Aug 202617.4%11.6%6.3%6.3%58%0.31%
Sep 202640.8%27.2%14.9%12.2%4.4%0.53%

  1. 1.ServiceM8

    40.8%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +23.4 points.

  2. 2.Tradify

    27.2%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +15.6 points.

  3. 3.Simpro

    14.9%

    Moved from 5th to 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +8.6 points.

  4. 4.AroFlo

    12.2%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share +5.8 points.

  5. 5.Jobber

    4.4%

    Moved from 1st to 5th. 2.9K estimated branded searches, -96.8% vs prior month. Share -53.7 points.

  6. 6.Fergus

    0.53%

    Held 6th. 350 estimated branded searches, -27.1% vs prior month. Share +0.2 points.

Compare popularity between Fergus and its closest rivals

Every comparison with Fergus

5 comparisons

How has branded search demand for Fergus changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fergus in Australia fell from 430 to 350.
  • Across the 12 months ending September 2026, Fergus’ share of searches among trade job management software in Australia held steady, from 0.75% to 0.53%.

How did search popularity change for Australia trade job management software in September 2026?

6 changes

  1. In September 2026, ServiceM8 overtook Jobber to become the leader among trade job management software in Australia, with 40.8% of the searches.

  2. In September 2026, Tradify overtook Jobber to rank 2nd among trade job management software in Australia, with 27.2% of the searches.

  3. In September 2026, Simpro overtook Jobber and AroFlo to rank 3rd among trade job management software in Australia, with 14.9% of the searches.

  4. In September 2026, AroFlo gained share of searches among trade job management software in Australia, from 6.3% to 12.2%.

  5. In September 2026, Jobber lost share of searches among trade job management software in Australia, from 58% to 4.4%.

  6. Estimated monthly branded searches for Fergus in Australia fell 18.6% over 12 measured months, from 430 to 350 in September 2026.

How are Fergus’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fergus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fergus app
  • fergus software

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How the Brand Demand Index is measured

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