Fergus vs ServiceM8:Which is more popular?
In September 2026, ServiceM8 had more branded searches than Fergus among trade job management software in Australia. ServiceM8 had about 27,100 branded searches, while Fergus had 350. ServiceM8 made up 40.8% of all trade job management software searches we track, and Fergus accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about trade job management software, ServiceM8 appeared in all five answers and Fergus in four. ServiceM8 was mentioned before Fergus in four out of five answers.
Who do people search for more?
ServiceM8, about 77 searches for every 1 for Fergus
Who does AI mention more?
ServiceM8, mentioned in every answer we collected
Who does AI recommend more?
ServiceM8, named ahead of Fergus in 4 of 5 answers
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Top trade job management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ServiceM8 appeared in all five answers. Fergus was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ServiceM8 was listed before Fergus in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ServiceM85 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tradify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Simpro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AroFlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fergus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jobber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about trade job management software
5 answers
Asked ChatGPT
“Which job management software should my trade business use in Australia?”
Asked ChatGPT
“What are the best job management apps for tradies in Australia?”
Asked ChatGPT
“What's the best job management software in Australia for a small plumbing business?”
Searched Google, AI Overview
“job management software”
Searched Google, AI Overview
“tradie app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Fergus or ServiceM8 more popular in search?
This chart shows how often people search Google for Fergus and ServiceM8 by name. Each line represents a brand's share of searches for all six trade job management software we track, month by month, from searches in Australia.
Share of searches by month for ServiceM8, Fergus. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceM8 | Tradify | Simpro | AroFlo | Jobber | Fergus |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 21.1% | 17.2% | 17.2% | 5% | 0.75% |
| Nov 2025 | 38.6% | 21% | 17.2% | 17.2% | 5% | 0.87% |
| Dec 2025 | 38% | 25.4% | 13.8% | 17% | 5% | 0.82% |
| Jan 2026 | 36.9% | 24.6% | 16.4% | 16.4% | 4.8% | 0.83% |
| Feb 2026 | 34.9% | 28.5% | 15.6% | 15.6% | 4.6% | 0.9% |
| Mar 2026 | 38% | 25.4% | 17% | 13.9% | 5% | 0.74% |
| Apr 2026 | 34.6% | 28.2% | 15.4% | 15.4% | 5.6% | 0.64% |
| May 2026 | 34.6% | 28.2% | 15.4% | 15.4% | 5.6% | 0.72% |
| Jun 2026 | 39.6% | 26.5% | 14.5% | 14.5% | 4.2% | 0.67% |
| Jul 2026 | 39.7% | 26.5% | 14.5% | 14.5% | 4.2% | 0.63% |
| Aug 2026 | 17.4% | 11.6% | 6.3% | 6.3% | 58% | 0.31% |
| Sep 2026 | 40.8% | 27.2% | 14.9% | 12.2% | 4.4% | 0.53% |
How has the Fergus and ServiceM8 comparison changed over the last 12 months?
3 findings
- ServiceM8 was ahead of Fergus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fergus’ share of searches among trade job management software in Australia moved from 0.75% to 0.53%, and its estimated monthly branded searches moved from 430 to 350.
- Across the 12 months ending September 2026, ServiceM8’s share of searches among trade job management software in Australia moved from 38.7% to 40.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for Australia trade job management software in September 2026?
2 changes
In September 2026, ServiceM8 overtook Jobber to become the leader among trade job management software in Australia, with 40.8% of the searches.
Estimated monthly branded searches for Fergus in Australia fell 18.6% over 12 measured months, from 430 to 350 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fergus’ and ServiceM8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among trade job management software
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