Brandwave

How popular isEsatto?

In September 2026, people searched for Esatto by name about 2,600 times in Australia, about the same as the previous year. These searches made up 1.1% of all Australia washing machine brand searches, placing Esatto 15th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, Esatto did not appear in any of the answers.

Search and AI answers in September 2026

Esatto is the 15th most searched of 15 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. LGShare of searches 15.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. BoschShare of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. HaierShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. EsattoShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Esatto did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. Haier3rd
  4. Westinghouse4th
  5. Fisher & Paykel5th
  6. Miele5th
  7. ASKO–
  8. +5 more
  9. Beko–
  10. Simpson–
  11. Esatto–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Esatto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which washing machine brands compete with Esatto?

Esatto against washing machine brands in Australia, by month

Share of searches by month for Fisher & Paykel, LG, Bosch, Haier, Miele, ASKO, Samsung, Hisense, Speed Queen, Westinghouse, Electrolux, CHiQ, Beko, Esatto. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelLGBoschHaierMieleASKOSamsungHisenseSpeed QueenWestinghouseElectroluxCHiQBekoSimpsonEsatto
Oct 202515.7%15.7%12.9%8.6%10.5%4.7%7%4.7%3.8%4.7%4.7%1.7%2.1%2.1%1.1%
Nov 202514.6%14.6%14.6%8%9.7%5.3%8%5.3%3.5%5.3%4.3%1.9%1.9%1.9%1%
Dec 202516.7%13.7%13.7%9.1%9.1%5%7.5%5%3.3%5%4.1%2.7%1.8%2.2%1.2%
Jan 202615.4%15.4%12.6%10.3%10.3%4.6%6.9%4.6%3.1%3.7%4.6%3.1%2%2%1.4%
Feb 202613.1%24%10.7%8.8%8.8%4.8%7.2%4.8%3.2%3.9%3.9%2.1%1.7%2.1%1.1%
Mar 202613.3%29.8%8.9%7.3%8.9%4%6%4%4%4%3.2%2.1%1.8%1.8%0.96%
Apr 202614.4%17.7%11.8%7.9%9.6%5.3%6.5%4.3%7.9%4.3%3.5%2.3%1.9%1.5%1%
May 202613.5%20.2%11%9%9%4.9%7.4%4.9%4%4.9%4%2.2%1.8%1.8%1.2%
Jun 202612.2%22.3%12.2%8.1%10%5.4%6.7%4.4%3%5.4%3.6%2.4%1.6%1.6%1.1%
Jul 202614.1%17.2%11.5%9.4%9.4%5.1%6.3%5.1%4.2%5.1%4.2%2.8%2.3%1.9%1.5%
Aug 202613.8%20.6%11.3%7.5%9.2%5%7.5%5%4.1%5%3.3%2.7%1.8%1.8%1.2%
Sep 202615.6%15.6%12.8%10.4%8.5%5.7%5.7%4.7%4.7%4.7%3.8%3.1%2.1%1.6%1.1%

  1. 1.Fisher & Paykel

    15.6%

    Moved from 2nd to 1st. 18.1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.LG

    15.6%

    Moved from 1st to 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -5 points.

  3. 3.Bosch

    12.8%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Haier

    10.4%

    Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  5. 5.Miele

    8.5%

    Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.ASKO

    5.7%

    Moved from 7th to 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  7. 7.Samsung

    5.7%

    Moved from 6th to 7th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.8 points.

  8. 8.Hisense

    4.7%

    Held 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  9. 9.Speed Queen

    4.7%

    Moved from 10th to 9th. 5.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  10. 10.Westinghouse

    4.7%

    Moved from 9th to 10th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  11. 11.Electrolux

    3.8%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  12. 12.CHiQ

    3.1%

    Held 12th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  13. 13.Beko

    2.1%

    Held 13th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.Simpson

    1.6%

    Held 14th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  15. 15.Esatto

    1.1%

    Held 15th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between Esatto and its closest rivals

Every comparison with Esatto

16 comparisons

How has branded search demand for Esatto changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Esatto in Australia held steady at 2.6K.
  • Across the 12 months ending September 2026, Esatto’s share of searches among washing machine brands in Australia held steady at 1.1%.

How did search popularity change for Australia washing machine brands in September 2026?

6 changes

  1. In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches.

  2. In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches.

  3. In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches.

  4. In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches.

  5. In September 2026, Bosch gained share of searches among washing machine brands in Australia, from 11.3% to 12.8%.

  6. In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%.

How are Esatto’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Esatto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • esatto dishwasher
  • esatto washing machine

Do you work for Esatto? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Esatto compete?

Esatto is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Washing machine brands15th of 151.1%Shown above
Dishwasher brands12th of 141.5%Show ranking
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