Esatto vs LG:Which is more popular?
In September 2026, LG had more branded searches than Esatto among washing machine brands in Australia. LG had about 18,100 branded searches, while Esatto had 1,300. LG made up 15.6% of all washing machine brand searches we track, and Esatto accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about washing machine brands, LG appeared in three of the five answers and Esatto in none.
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Esatto did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westinghouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Esatto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“What's the best washing machine brand in Australia?”
Asked ChatGPT
“Which front loader washing machine should I buy?”
Asked ChatGPT
“Which washing machine is best for a family?”
Searched Google, AI Overview
“best washing machine”
Searched Google, AI Overview
“front loader washing machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Esatto or LG more popular in search?
This chart shows how often people search Google for Esatto and LG by name. Each line represents a brand's share of searches for all 15 washing machine brands we track, month by month, from searches in Australia.
Share of searches by month for LG, Esatto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | LG | Bosch | Haier | Miele | ASKO | Samsung | Hisense | Speed Queen | Westinghouse | Electrolux | CHiQ | Beko | Simpson | Esatto |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.7% | 15.7% | 12.9% | 8.6% | 10.5% | 4.7% | 7% | 4.7% | 3.8% | 4.7% | 4.7% | 1.7% | 2.1% | 2.1% | 1.1% |
| Nov 2025 | 14.6% | 14.6% | 14.6% | 8% | 9.7% | 5.3% | 8% | 5.3% | 3.5% | 5.3% | 4.3% | 1.9% | 1.9% | 1.9% | 1% |
| Dec 2025 | 16.7% | 13.7% | 13.7% | 9.1% | 9.1% | 5% | 7.5% | 5% | 3.3% | 5% | 4.1% | 2.7% | 1.8% | 2.2% | 1.2% |
| Jan 2026 | 15.4% | 15.4% | 12.6% | 10.3% | 10.3% | 4.6% | 6.9% | 4.6% | 3.1% | 3.7% | 4.6% | 3.1% | 2% | 2% | 1.4% |
| Feb 2026 | 13.1% | 24% | 10.7% | 8.8% | 8.8% | 4.8% | 7.2% | 4.8% | 3.2% | 3.9% | 3.9% | 2.1% | 1.7% | 2.1% | 1.1% |
| Mar 2026 | 13.3% | 29.8% | 8.9% | 7.3% | 8.9% | 4% | 6% | 4% | 4% | 4% | 3.2% | 2.1% | 1.8% | 1.8% | 0.96% |
| Apr 2026 | 14.4% | 17.7% | 11.8% | 7.9% | 9.6% | 5.3% | 6.5% | 4.3% | 7.9% | 4.3% | 3.5% | 2.3% | 1.9% | 1.5% | 1% |
| May 2026 | 13.5% | 20.2% | 11% | 9% | 9% | 4.9% | 7.4% | 4.9% | 4% | 4.9% | 4% | 2.2% | 1.8% | 1.8% | 1.2% |
| Jun 2026 | 12.2% | 22.3% | 12.2% | 8.1% | 10% | 5.4% | 6.7% | 4.4% | 3% | 5.4% | 3.6% | 2.4% | 1.6% | 1.6% | 1.1% |
| Jul 2026 | 14.1% | 17.2% | 11.5% | 9.4% | 9.4% | 5.1% | 6.3% | 5.1% | 4.2% | 5.1% | 4.2% | 2.8% | 2.3% | 1.9% | 1.5% |
| Aug 2026 | 13.8% | 20.6% | 11.3% | 7.5% | 9.2% | 5% | 7.5% | 5% | 4.1% | 5% | 3.3% | 2.7% | 1.8% | 1.8% | 1.2% |
| Sep 2026 | 15.6% | 15.6% | 12.8% | 10.4% | 8.5% | 5.7% | 5.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.1% | 2.1% | 1.6% | 1.1% |
How has the Esatto and LG comparison changed over the last 12 months?
3 findings
- LG was ahead of Esatto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Esatto’s share of searches among washing machine brands in Australia held steady at 1.1%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in Australia moved from 15.7% to 15.6%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia washing machine brands in September 2026?
2 changes
In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches.
In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Esatto’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among washing machine brands
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