How popular isBritBox?
In September 2026, people searched for BritBox by name about 49,500 times in Australia, a 33.1% decrease from the previous year. These searches made up 1.8% of all Australia streaming service searches, placing BritBox seventh out of ten services. When we asked both ChatGPT and Google AI Overviews about streaming services, BritBox appeared in two of the five answers and was the eighth most recommended of the ten.
BritBox is the seventh most searched of 10 competitors and the eighth most recommended in AI answers.
NetflixShare of searches 43.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Prime VideoShare of searches 17%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Kayo SportsShare of searches 12.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
Disney+Share of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
BritBoxShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BritBox was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. BritBox is the eighth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Netflix1st
- Prime Video2nd
- Disney+3rd
Stan4th
Binge5th
Paramount+6th- Kayo Sports7th
- BritBox8th
Foxtel9th
hayu10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Netflix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prime Video5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Disney+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Binge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kayo Sports3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paramount+2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BritBox2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- hayu2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Foxtel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about streaming services
5 answers
Asked ChatGPT
“Which streaming service should I subscribe to in Australia?”
Asked ChatGPT
“What are the best streaming services in Australia?”
Asked ChatGPT
“What's the best value streaming service in Australia?”
Searched Google, AI Overview
“streaming services”
Searched Google, AI Overview
“streaming service”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which streaming services compete with BritBox?
Share of searches by month for Netflix, Prime Video, Kayo Sports, Disney+, Paramount+, Foxtel, BritBox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Prime Video | Kayo Sports | Disney+ | Paramount+ | Foxtel | BritBox | Stan | hayu | Binge |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 17.1% | 15.8% | 10.2% | 6.8% | 4.6% | 2.5% | 0.42% | 0.92% | 0.08% |
| Nov 2025 | 42.5% | 16.6% | 13.3% | 10.5% | 8.6% | 4.7% | 2.1% | 0.7% | 0.94% | 0.1% |
| Dec 2025 | 48% | 13.1% | 12.2% | 11.8% | 6.4% | 4.3% | 2.4% | 0.85% | 0.87% | 0.08% |
| Jan 2026 | 47% | 15.8% | 9.7% | 9.4% | 9.4% | 4.2% | 2.3% | 1.2% | 0.85% | 0.09% |
| Feb 2026 | 43.4% | 17% | 15.5% | 8.8% | 5.9% | 4.8% | 2.2% | 1.4% | 0.96% | 0.1% |
| Mar 2026 | 40.6% | 13.6% | 23% | 8.1% | 6.7% | 4.5% | 1.6% | 1% | 0.73% | 0.09% |
| Apr 2026 | 40.3% | 16.6% | 17.6% | 9.9% | 6.6% | 4.5% | 2% | 1.2% | 1.1% | 0.08% |
| May 2026 | 37.8% | 19.1% | 16.5% | 9.3% | 7.6% | 4.2% | 2.3% | 2% | 1% | 0.08% |
| Jun 2026 | 39.6% | 19% | 14.2% | 9.8% | 8% | 4.4% | 2% | 2.1% | 0.88% | 0.08% |
| Jul 2026 | 42.1% | 17.4% | 13.2% | 10.4% | 6.9% | 4.7% | 2.1% | 2.2% | 0.94% | 0.09% |
| Aug 2026 | 41.9% | 17.3% | 12.2% | 12.6% | 6.9% | 3.8% | 2.1% | 2.2% | 0.93% | 0.1% |
| Sep 2026 | 43.5% | 17% | 12.7% | 10.7% | 7.2% | 4.8% | 1.8% | 1.3% | 0.97% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 1.2M | 0% | +1.6 points | |
| 2, held 2nd | 17% | 478K | -5% | -0.2 points | |
| 3, moved from 4th to 3rd | 12.7% | 356K | 0% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.7% | 301K | -18.2% | -1.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.2% | 201K | 0% | +0.3 points | |
| 6, held 6th | 4.8% | 135K | +22.7% | +1 points | |
| 7, moved from 8th to 7th | 1.8% | 49.5K | -18.2% | -0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.3% | 36.3K | -43.5% | -0.9 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.97% | 27.1K | 0% | 0 points | |
| 10, held 10th | 0.09% | 2.6K | -5.8% | 0 points |
1.
Netflix43.5%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.6 points.
17%
Held 2nd. 478K estimated branded searches, -5% vs prior month. Share -0.2 points.
12.7%
Moved from 4th to 3rd. 356K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Disney+10.7%
Moved from 3rd to 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
7.2%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Foxtel4.8%
Held 6th. 135K estimated branded searches, +22.7% vs prior month. Share +1 points.
7.
BritBox1.8%
Moved from 8th to 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
8.
Stan1.3%
Moved from 7th to 8th. 36.3K estimated branded searches, -43.5% vs prior month. Share -0.9 points.
9.
hayu0.97%
Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Binge0.09%
Held 10th. 2.6K estimated branded searches, -5.8% vs prior month. Share 0 points.
Compare popularity between BritBox and its closest rivals
Every comparison with BritBox
9 comparisons
How has branded search demand for BritBox changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BritBox in Australia fell from 74K to 49.5K.
- Across the 12 months ending September 2026, BritBox’s share of searches among streaming services in Australia decreased from 2.5% to 1.8%.
How did search popularity change for Australia streaming services in September 2026?
6 changes
In September 2026, Netflix gained share of searches among streaming services in Australia, from 41.9% to 43.5%.
In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%.
In September 2026, Disney+ lost share of searches among streaming services in Australia, from 12.6% to 10.7%.
In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%.
Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026.
In September 2026, BritBox rose from 8th to 7th among streaming services in Australia.
How are BritBox’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using BritBox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- britbox
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