BritBox vs hayu:Which is more popular?
In September 2026, BritBox had more branded searches than hayu among streaming services in Australia. BritBox had about 49,500 branded searches, while hayu had 27,100. BritBox made up 1.8% of all streaming service searches we track, and hayu accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about streaming services, BritBox and hayu each appeared in two of the five answers. BritBox was mentioned before hayu in every answer that named either.
Who do people search for more?
BritBox, about 83% more searches than hayu
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
BritBox, named ahead of hayu in 2 of 2 answers
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Top streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BritBox and hayu were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. BritBox was listed before hayu in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Netflix1st
Prime Video2nd
Disney+3rd
Stan4th
Binge5th
Paramount+6th
Kayo Sports7th- BritBox8th
Foxtel9th
hayu10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Netflix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prime Video5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Disney+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Binge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kayo Sports3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paramount+2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BritBox2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- hayu2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Foxtel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about streaming services
5 answers
Asked ChatGPT
“Which streaming service should I subscribe to in Australia?”
Asked ChatGPT
“What are the best streaming services in Australia?”
Asked ChatGPT
“What's the best value streaming service in Australia?”
Searched Google, AI Overview
“streaming services”
Searched Google, AI Overview
“streaming service”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is BritBox or hayu more popular in search?
This chart shows how often people search Google for BritBox and hayu by name. Each line represents a brand's share of searches for all ten streaming services we track, month by month, from searches in Australia.
Share of searches by month for BritBox, hayu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Prime Video | Kayo Sports | Disney+ | Paramount+ | Foxtel | BritBox | Stan | hayu | Binge |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 17.1% | 15.8% | 10.2% | 6.8% | 4.6% | 2.5% | 0.42% | 0.92% | 0.08% |
| Nov 2025 | 42.5% | 16.6% | 13.3% | 10.5% | 8.6% | 4.7% | 2.1% | 0.7% | 0.94% | 0.1% |
| Dec 2025 | 48% | 13.1% | 12.2% | 11.8% | 6.4% | 4.3% | 2.4% | 0.85% | 0.87% | 0.08% |
| Jan 2026 | 47% | 15.8% | 9.7% | 9.4% | 9.4% | 4.2% | 2.3% | 1.2% | 0.85% | 0.09% |
| Feb 2026 | 43.4% | 17% | 15.5% | 8.8% | 5.9% | 4.8% | 2.2% | 1.4% | 0.96% | 0.1% |
| Mar 2026 | 40.6% | 13.6% | 23% | 8.1% | 6.7% | 4.5% | 1.6% | 1% | 0.73% | 0.09% |
| Apr 2026 | 40.3% | 16.6% | 17.6% | 9.9% | 6.6% | 4.5% | 2% | 1.2% | 1.1% | 0.08% |
| May 2026 | 37.8% | 19.1% | 16.5% | 9.3% | 7.6% | 4.2% | 2.3% | 2% | 1% | 0.08% |
| Jun 2026 | 39.6% | 19% | 14.2% | 9.8% | 8% | 4.4% | 2% | 2.1% | 0.88% | 0.08% |
| Jul 2026 | 42.1% | 17.4% | 13.2% | 10.4% | 6.9% | 4.7% | 2.1% | 2.2% | 0.94% | 0.09% |
| Aug 2026 | 41.9% | 17.3% | 12.2% | 12.6% | 6.9% | 3.8% | 2.1% | 2.2% | 0.93% | 0.1% |
| Sep 2026 | 43.5% | 17% | 12.7% | 10.7% | 7.2% | 4.8% | 1.8% | 1.3% | 0.97% | 0.09% |
How has the BritBox and hayu comparison changed over the last 12 months?
3 findings
- BritBox was ahead of hayu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BritBox’s share of searches among streaming services in Australia moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, hayu’s share of searches among streaming services in Australia moved from 0.92% to 0.97%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for Australia streaming services in September 2026?
1 change
In September 2026, BritBox rose from 8th to 7th among streaming services in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BritBox’s and hayu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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