Brandwave

How popular isBeefeater?

In September 2026, people searched for Beefeater by name about 9,900 times in Australia, a 22.2% increase from the previous year. These searches made up 9.1% of all Australia BBQ brand searches, placing Beefeater second out of 11 brands. When we asked both ChatGPT and Google AI Overviews about BBQ brands, Beefeater did not appear in any of the answers.

Search and AI answers in September 2026

Beefeater is the second most searched of 11 competitors and not listed in any AI answer.

  1. WeberShare of searches 62.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BeefeaterShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. JumbuckShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MatadorShare of searches 7.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. EverdureShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+6 more

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beefeater did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Ziegler & Brown2nd
  3. Matador3rd
  4. Napoleon4th
  5. Gasmate5th
  6. Everdure6th
  7. Beefeater–
  8. Jumbuck–
  9. Traeger–
  10. Ozpig–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gasmate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ziegler & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumbuck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozpig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which BBQ brands compete with Beefeater?

Beefeater against BBQ brands in Australia, by month

Share of searches by month for Weber, Beefeater, Jumbuck, Matador, Everdure, Traeger, Gasmate, Ozpig. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBeefeaterJumbuckMatadorEverdureTraegerGasmateOzpigZiegler & BrownNapoleonMasport
Oct 202563.5%7.6%6.2%7.6%3.4%3.4%2.3%1.8%1.5%1.8%0.94%
Nov 202569.2%6.8%4.5%6.8%2.5%2.5%2.5%1.6%1.3%1.6%0.68%
Dec 202567.9%6.3%6.3%6.3%2.8%2.8%2.3%1.5%1.8%1.2%0.82%
Jan 202665.1%7.4%6%6%3.3%3.3%3.3%1.7%1.7%1.5%0.8%
Feb 202663.6%7.6%6.2%6.2%2.7%4.1%2.7%2.3%2.7%1.4%0.68%
Mar 202659.1%8.6%7%7%3.8%3.8%3%3.8%1.6%1.4%0.62%
Apr 202661.2%7.7%6.3%6.3%2.7%4.1%2.7%5.1%1.9%1.3%0.84%
May 202658.8%8.6%5.7%7%3%3.8%2.5%7%1.6%1.4%0.62%
Jun 202656.3%10%5.5%6.7%2.9%4.4%2.4%6.7%2.9%1.5%0.59%
Jul 202656.4%10.1%6.7%6.7%2.9%3.7%2.9%5.5%2.9%1.5%0.73%
Aug 202660.3%8.8%7.2%7.2%3.2%3.2%2.6%3.9%1.7%1.4%0.52%
Sep 202662.3%9.1%7.5%7.5%2.7%2.7%2.2%2.2%1.8%1.5%0.66%

  1. 1.Weber

    62.3%

    Held 1st. 67.6K estimated branded searches, +22.2% vs prior month. Share +2 points.

  2. 2.Beefeater

    9.1%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  3. 3.Jumbuck

    7.5%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  4. 4.Matador

    7.5%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.Everdure

    2.7%

    Moved from 6th to 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Traeger

    2.7%

    Moved from 7th to 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Gasmate

    2.2%

    Moved from 8th to 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Ozpig

    2.2%

    Moved from 5th to 8th. 2.4K estimated branded searches, -33.3% vs prior month. Share -1.7 points.

  9. 9.Ziegler & Brown

    1.8%

    Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  10. 10.Napoleon

    1.5%

    Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  11. 11.Masport

    0.66%

    Held 11th. 720 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Beefeater and its closest rivals

Every comparison with Beefeater

10 comparisons

How has branded search demand for Beefeater changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Beefeater in Australia rose from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Beefeater’s share of searches among BBQ brands in Australia increased from 7.6% to 9.1%.
  • Across the 12 months ending September 2026, Beefeater’s share of searches among BBQ brands in Australia peaked at 10.1% in July 2026 and was lowest at 6.3% in December 2025.

How did search popularity change for Australia BBQ brands in September 2026?

6 changes

  1. In September 2026, Weber gained share of searches among BBQ brands in Australia, from 60.3% to 62.3%.

  2. In September 2026, Ozpig lost share of searches among BBQ brands in Australia, from 3.9% to 2.2%.

  3. Jumbuck’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 5.5% to 7.5% in September 2026.

  4. Matador’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.5% in September 2026.

  5. Traeger’s share of searches among BBQ brands in Australia has lost ground for 3 months in a row, from 4.4% to 2.7% in September 2026.

  6. In September 2026, Everdure rose from 6th to 5th among BBQ brands in Australia.

How are Beefeater’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Beefeater’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beefeater bbq

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How the Brand Demand Index is measured

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