BBQ brands in Australia:Which are most popular?

Name: BBQ brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Weber was the most searched BBQ brand in Australia, accounting for 62.3% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Weber showed up in every answer. Weber was recommended most often, coming first in both responses that gave a list.

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Top BBQ brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Weber appeared every time. Weber was recommended most often, coming first in both answers that gave a list. Ziegler & Brown was second, and Matador was third. Beefeater, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Weber	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Matador	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Everdure	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Gasmate	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Ziegler & Brown	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Napoleon	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Beefeater	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Jumbuck	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Traeger	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ozpig	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Masport	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gasmate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ziegler & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jumbuck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozpig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Asked ChatGPT
“What's the best BBQ brand in Australia?”
1. 1Weber
2. 2Ziegler & Brown
3. 3Napoleon
4. 4Everdure
Asked ChatGPT
“Which gas BBQ should I buy in Australia?”
1. 1Weber
Asked ChatGPT
“Which BBQ is best for a small backyard?”
1. 1Weber
Searched Google, AI Overview
“best bbq”
1. 1Weber
Searched Google, AI Overview
“gas bbq”
1. 1Weber
2. 2Matador
3. 3Gasmate

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which BBQ brands do people search for most?

This chart shows how often people search Google for each BBQ brand by name. Each line represents a brand's share of searches for all 11 BBQ brands we track, month by month, from searches in Australia.

Share of searches among BBQ brands in Australia, by month

Month	Weber	Beefeater	Jumbuck	Matador	Everdure	Traeger	Gasmate	Ozpig	Ziegler & Brown	Napoleon	Masport
Oct 2025	63.5%	7.6%	6.2%	7.6%	3.4%	3.4%	2.3%	1.8%	1.5%	1.8%	0.94%
Nov 2025	69.2%	6.8%	4.5%	6.8%	2.5%	2.5%	2.5%	1.6%	1.3%	1.6%	0.68%
Dec 2025	67.9%	6.3%	6.3%	6.3%	2.8%	2.8%	2.3%	1.5%	1.8%	1.2%	0.82%
Jan 2026	65.1%	7.4%	6%	6%	3.3%	3.3%	3.3%	1.7%	1.7%	1.5%	0.8%
Feb 2026	63.6%	7.6%	6.2%	6.2%	2.7%	4.1%	2.7%	2.3%	2.7%	1.4%	0.68%
Mar 2026	59.1%	8.6%	7%	7%	3.8%	3.8%	3%	3.8%	1.6%	1.4%	0.62%
Apr 2026	61.2%	7.7%	6.3%	6.3%	2.7%	4.1%	2.7%	5.1%	1.9%	1.3%	0.84%
May 2026	58.8%	8.6%	5.7%	7%	3%	3.8%	2.5%	7%	1.6%	1.4%	0.62%
Jun 2026	56.3%	10%	5.5%	6.7%	2.9%	4.4%	2.4%	6.7%	2.9%	1.5%	0.59%
Jul 2026	56.4%	10.1%	6.7%	6.7%	2.9%	3.7%	2.9%	5.5%	2.9%	1.5%	0.73%
Aug 2026	60.3%	8.8%	7.2%	7.2%	3.2%	3.2%	2.6%	3.9%	1.7%	1.4%	0.52%
Sep 2026	62.3%	9.1%	7.5%	7.5%	2.7%	2.7%	2.2%	2.2%	1.8%	1.5%	0.66%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Weber	62.3%	67.6K	+22.2%	+2 points
2, held 2nd	Beefeater	9.1%	9.9K	+22.2%	+0.3 points
3, held 3rd	Jumbuck	7.5%	8.1K	+22.7%	+0.3 points
4, held 4th	Matador	7.5%	8.1K	+22.7%	+0.3 points
5, moved from 6th to 5th	Everdure	2.7%	2.9K	0%	-0.5 pointsmoved from 6th to 5th
6, moved from 7th to 6th	Traeger	2.7%	2.9K	0%	-0.5 pointsmoved from 7th to 6th
7, moved from 8th to 7th	Gasmate	2.2%	2.4K	0%	-0.4 pointsmoved from 8th to 7th
8, moved from 5th to 8th	Ozpig	2.2%	2.4K	-33.3%	-1.7 pointsmoved from 5th to 8th
9, held 9th	Ziegler & Brown	1.8%	1.9K	+18.8%	0 points
10, held 10th	Napoleon	1.5%	1.6K	+23.1%	+0.1 points
11, held 11th	Masport	0.66%	720	+50%	+0.1 points

1.Weber
62.3%
Held 1st. 67.6K estimated branded searches, +22.2% vs prior month. Share +2 points.
2.Beefeater
9.1%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
3.Jumbuck
7.5%
Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
4.Matador
7.5%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
5.Everdure
2.7%
Moved from 6th to 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.Traeger
2.7%
Moved from 7th to 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.Gasmate
2.2%
Moved from 8th to 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
8.Ozpig
2.2%
Moved from 5th to 8th. 2.4K estimated branded searches, -33.3% vs prior month. Share -1.7 points.
9.Ziegler & Brown
1.8%
Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
10.Napoleon
1.5%
Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.
11.Masport
0.66%
Held 11th. 720 estimated branded searches, +50% vs prior month. Share +0.1 points.

Which brand is most popular in search among BBQ brands in Australia?

11 brands

In September 2026, Weber was the most searched among BBQ brands in Australia, with an estimated 67.6K branded searches, 62.3% of all searches for the 11 we track. Beefeater is in 2nd place, 53.2 percentage points behind at 9.1%.

Australia BBQ brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Weber	63.5% → 62.3%	69.2%Nov 2025	56.3%Jun 2026	1st
Beefeater	7.6% → 9.1%	10.1%Jul 2026	6.3%Dec 2025	2nd
Jumbuck	6.2% → 7.5%	7.5%Sep 2026	4.5%Nov 2025	4th → 3rd
Matador	7.6% → 7.5%	7.6%Oct 2025	6%Jan 2026	3rd → 4th
Everdure	3.4% → 2.7%	3.8%Mar 2026	2.5%Nov 2025	5th
Traeger	3.4% → 2.7%	4.4%Jun 2026	2.5%Nov 2025	6th
Gasmate	2.3% → 2.2%	3.3%Jan 2026	2.2%Sep 2026	7th
Ozpig	1.8% → 2.2%	7%May 2026	1.5%Dec 2025	9th → 8th
Ziegler & Brown	1.5% → 1.8%	2.9%Jul 2026	1.3%Nov 2025	10th → 9th
Napoleon	1.8% → 1.5%	1.8%Oct 2025	1.2%Dec 2025	8th → 10th
Masport	0.94% → 0.66%	0.94%Oct 2025	0.52%Aug 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in Australia decreased from 63.5% to 62.3%.
Across the 12 months ending September 2026, Beefeater’s share of searches among BBQ brands in Australia increased from 7.6% to 9.1%.
Across the 12 months ending September 2026, Jumbuck’s share of searches among BBQ brands in Australia increased from 6.2% to 7.5%.
Across the 12 months ending September 2026, Everdure’s share of searches among BBQ brands in Australia decreased from 3.4% to 2.7%.
Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in Australia decreased from 3.4% to 2.7%.
Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in Australia peaked at 69.2% in November 2025 and was lowest at 56.3% in June 2026.
Across the 12 months ending September 2026, Beefeater’s share of searches among BBQ brands in Australia peaked at 10.1% in July 2026 and was lowest at 6.3% in December 2025.
Across the 12 months ending September 2026, Jumbuck’s share of searches among BBQ brands in Australia peaked at 7.5% in September 2026 and was lowest at 4.5% in November 2025.
Across the 12 months ending September 2026, Matador’s share of searches among BBQ brands in Australia peaked at 7.6% in October 2025 and was lowest at 6% in January 2026.
Across the 12 months ending September 2026, Everdure’s share of searches among BBQ brands in Australia peaked at 3.8% in March 2026 and was lowest at 2.5% in November 2025.
Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in Australia peaked at 4.4% in June 2026 and was lowest at 2.5% in November 2025.
Across the 12 months ending September 2026, Gasmate’s share of searches among BBQ brands in Australia peaked at 3.3% in January 2026 and was lowest at 2.2% in September 2026.
Across the 12 months ending September 2026, Ozpig’s share of searches among BBQ brands in Australia peaked at 7% in May 2026 and was lowest at 1.5% in December 2025.
Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among BBQ brands in Australia peaked at 2.9% in July 2026 and was lowest at 1.3% in November 2025.
Across the 12 months ending September 2026, Jumbuck rose from 4th to 3rd among BBQ brands in Australia.
Across the 12 months ending September 2026, Matador fell from 3rd to 4th among BBQ brands in Australia.
Across the 12 months ending September 2026, Ozpig rose from 9th to 8th among BBQ brands in Australia.
Across the 12 months ending September 2026, Ziegler & Brown rose from 10th to 9th among BBQ brands in Australia.
Across the 12 months ending September 2026, Napoleon fell from 8th to 10th among BBQ brands in Australia.
Across the 12 months ending September 2026, Gasmate and Masport held steady: their share of searches among BBQ brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia BBQ brands in September 2026?

8 changes

In September 2026, Weber gained share of searches among BBQ brands in Australia, from 60.3% to 62.3%.
In September 2026, Ozpig lost share of searches among BBQ brands in Australia, from 3.9% to 2.2%.
Jumbuck’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 5.5% to 7.5% in September 2026.
Matador’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.5% in September 2026.
Traeger’s share of searches among BBQ brands in Australia has lost ground for 3 months in a row, from 4.4% to 2.7% in September 2026.
In September 2026, Everdure rose from 6th to 5th among BBQ brands in Australia.
In September 2026, Gasmate rose from 8th to 7th among BBQ brands in Australia.
Estimated monthly branded searches for Beefeater in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are branded searches counted for BBQ brands?

12 search terms

Each brand's share of searches among BBQ brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.