Beefeater vs Masport:Which is more popular?
In September 2026, Beefeater had more branded searches than Masport among BBQ brands in Australia. Beefeater had about 9,900 branded searches, while Masport had 720. Beefeater made up 9.1% of all BBQ brand searches we track, and Masport accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about BBQ brands, neither Beefeater nor Masport appeared in any of the five answers.
Who do people search for more?
Beefeater, about 14 searches for every 1 for Masport
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Beefeater nor Masport showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gasmate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ziegler & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jumbuck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“What's the best BBQ brand in Australia?”
Asked ChatGPT
“Which gas BBQ should I buy in Australia?”
Asked ChatGPT
“Which BBQ is best for a small backyard?”
Searched Google, AI Overview
“best bbq”
Searched Google, AI Overview
“gas bbq”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Beefeater or Masport more popular in search?
This chart shows how often people search Google for Beefeater and Masport by name. Each line represents a brand's share of searches for all 11 BBQ brands we track, month by month, from searches in Australia.
Share of searches by month for Beefeater, Masport. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Beefeater | Jumbuck | Matador | Everdure | Traeger | Gasmate | Ozpig | Ziegler & Brown | Napoleon | Masport |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 7.6% | 6.2% | 7.6% | 3.4% | 3.4% | 2.3% | 1.8% | 1.5% | 1.8% | 0.94% |
| Nov 2025 | 69.2% | 6.8% | 4.5% | 6.8% | 2.5% | 2.5% | 2.5% | 1.6% | 1.3% | 1.6% | 0.68% |
| Dec 2025 | 67.9% | 6.3% | 6.3% | 6.3% | 2.8% | 2.8% | 2.3% | 1.5% | 1.8% | 1.2% | 0.82% |
| Jan 2026 | 65.1% | 7.4% | 6% | 6% | 3.3% | 3.3% | 3.3% | 1.7% | 1.7% | 1.5% | 0.8% |
| Feb 2026 | 63.6% | 7.6% | 6.2% | 6.2% | 2.7% | 4.1% | 2.7% | 2.3% | 2.7% | 1.4% | 0.68% |
| Mar 2026 | 59.1% | 8.6% | 7% | 7% | 3.8% | 3.8% | 3% | 3.8% | 1.6% | 1.4% | 0.62% |
| Apr 2026 | 61.2% | 7.7% | 6.3% | 6.3% | 2.7% | 4.1% | 2.7% | 5.1% | 1.9% | 1.3% | 0.84% |
| May 2026 | 58.8% | 8.6% | 5.7% | 7% | 3% | 3.8% | 2.5% | 7% | 1.6% | 1.4% | 0.62% |
| Jun 2026 | 56.3% | 10% | 5.5% | 6.7% | 2.9% | 4.4% | 2.4% | 6.7% | 2.9% | 1.5% | 0.59% |
| Jul 2026 | 56.4% | 10.1% | 6.7% | 6.7% | 2.9% | 3.7% | 2.9% | 5.5% | 2.9% | 1.5% | 0.73% |
| Aug 2026 | 60.3% | 8.8% | 7.2% | 7.2% | 3.2% | 3.2% | 2.6% | 3.9% | 1.7% | 1.4% | 0.52% |
| Sep 2026 | 62.3% | 9.1% | 7.5% | 7.5% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.5% | 0.66% |
How has the Beefeater and Masport comparison changed over the last 12 months?
3 findings
- Beefeater was ahead of Masport in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beefeater’s share of searches among BBQ brands in Australia moved from 7.6% to 9.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Masport’s share of searches among BBQ brands in Australia moved from 0.94% to 0.66%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for Australia BBQ brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beefeater’s and Masport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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