Jostens vs Treering:Which is searched more in the United States?
In September 2026, Treering had more branded searches than Jostens among yearbook companies in the United States. Treering had about 57,600 branded searches, while Jostens had 40,500. Treering made up 39% of all yearbook company searches we track, and Jostens accounted for 27.4%.
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Is Jostens or Treering more popular in search?
Compare the companies schools use to design and print yearbooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Treering, Jostens. The figures are in the table below the chart.
View monthly share of searches table
| Month | Treering | Jostens | Walsworth | Entourage Yearbooks | Lifetouch | Balfour |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 18.4% | 18.4% | 10% | 5.5% | 1.1% |
| Nov 2025 | 46.1% | 18.7% | 18.7% | 10.2% | 5.5% | 0.84% |
| Dec 2025 | 45.1% | 18.2% | 18.2% | 12.1% | 5.4% | 1% |
| Jan 2026 | 40.4% | 23.8% | 16% | 13.1% | 5.8% | 0.94% |
| Feb 2026 | 44.1% | 21.3% | 14.2% | 11.7% | 7.8% | 1% |
| Mar 2026 | 55.2% | 13.8% | 11.3% | 11.3% | 7.6% | 0.79% |
| Apr 2026 | 66.4% | 10.7% | 5.8% | 10.7% | 5.8% | 0.52% |
| May 2026 | 58.4% | 21.1% | 7.7% | 7.7% | 4.2% | 0.81% |
| Jun 2026 | 67.4% | 16.8% | 6.1% | 5% | 4.1% | 0.54% |
| Jul 2026 | 59.8% | 18.8% | 8.3% | 6.6% | 5.6% | 0.9% |
| Aug 2026 | 43.5% | 25.1% | 20.4% | 7.5% | 2.7% | 0.81% |
| Sep 2026 | 39% | 27.4% | 22.4% | 8.2% | 2.4% | 0.6% |
How has the Jostens and Treering comparison changed over the last 12 months?
3 findings
- Treering was ahead of Jostens in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States moved from 18.4% to 27.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Treering’s share of searches among yearbook companies in the United States moved from 46.6% to 39%, and its estimated monthly branded searches moved from 68.6K to 57.6K.
How did search popularity change for United States yearbook companies in September 2026?
2 changes
In September 2026, Jostens gained share of searches among yearbook companies in the United States, from 25.1% to 27.4%.
In September 2026, Treering lost share of searches among yearbook companies in the United States, from 43.5% to 39%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Jostens’ and Treering’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yearbook companies
Treering vs Walsworth: compare search popularity
Treering vs Entourage Yearbooks: compare search popularity
Treering vs Lifetouch: compare search popularity- Jostens vs Walsworth: compare search popularity
- Jostens vs Entourage Yearbooks: compare search popularity
- Jostens vs Lifetouch: compare search popularity
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