Brandwave

Arm & Hammer vs Tide:Which is more popular?

In September 2026, Tide had more branded searches than Arm & Hammer among laundry detergent brands in the United States. Tide had about 87,600 branded searches, while Arm & Hammer had 40,500. Tide made up 44.3% of all laundry detergent brand searches we track, and Arm & Hammer accounted for 20.5%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, Tide appeared in four of the five answers and Arm & Hammer in three. Tide was mentioned before Arm & Hammer in three out of four answers.

Among laundry detergent brands in the United States in September 2026

Who do people search for more?

Tide, about 2 searches for every 1 for Arm & Hammer

Tide 87.6K searchesArm & Hammer 40.5K searches

Who does AI mention more?

Tide, mentioned in 4 of 5 answers, Arm & Hammer in 3

Tide in 4 of 5Arm & Hammer in 3 of 5

Who does AI recommend more?

Tide, named ahead of Arm & Hammer in 3 of 4 answers

Tide first in 3Arm & Hammer first in 1

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Top laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tide was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tide was listed before Arm & Hammer in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tide1st
  2. all2nd
  3. Arm & Hammer3rd
  4. Gain4th
  5. Purex4th
  6. Persil6th
  7. Seventh Generation7th
  8. Dropps–
  9. Blueland–
  10. Tru Earth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • all5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tide4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gain1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Persil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seventh Generation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blueland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Arm & Hammer or Tide more popular in search?

This chart shows how often people search Google for Arm & Hammer and Tide by name. Each line represents a brand's share of searches for all ten laundry detergent brands we track, month by month, from searches in United States.

Arm & Hammer and Tide among laundry detergent brands in the United States, by month

Share of searches by month for Tide, Arm & Hammer. The figures are in the table below the chart.

View monthly share of searches table
MonthTideArm & HammerGainPersilallPurexDroppsBluelandSeventh GenerationTru Earth
Oct 202556.4%15.4%8.5%6.9%3.8%3.1%3.8%0.61%0.61%0.91%
Nov 202555.4%16.7%7.5%7.5%3.3%3.3%4.1%0.78%0.54%0.99%
Dec 202556%16.9%7.5%6.2%3.4%3.4%4.1%1%0.79%0.79%
Jan 202658.4%17.6%6.4%5.3%3.5%2.9%3.5%1%0.67%0.67%
Feb 202654.3%18.2%6.6%6.6%4.4%3.6%3.6%1.1%0.58%0.85%
Mar 202657.9%15.9%7.1%5.8%3.9%3.2%3.9%1.1%0.51%0.74%
Apr 202651.4%18.9%8.5%6.9%3.8%3.8%3.8%1.4%0.61%0.89%
May 202647.5%20.5%9.2%7.5%4.1%4.1%4.1%1.5%0.66%0.81%
Jun 202647.6%22%8%6.6%4.4%4.4%4.4%1.3%0.48%0.87%
Jul 202647.5%20.6%9.2%7.5%5%4.1%3.4%1.5%0.45%0.81%
Aug 202649.5%21.4%7.8%6.4%4.3%4.3%3.5%1.6%0.56%0.69%
Sep 202644.3%20.5%9.2%9.2%5%5%4.1%1.5%0.66%0.66%

How has the Arm & Hammer and Tide comparison changed over the last 12 months?

3 findings

How did search popularity change for United States laundry detergent brands in September 2026?

2 changes

  1. In September 2026, Tide lost share of searches among laundry detergent brands in the United States, from 49.5% to 44.3%.

  2. In September 2026, Arm & Hammer lost share of searches among laundry detergent brands in the United States, from 21.4% to 20.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Arm & Hammer’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arm & Hammer

1 branded search term

  • arm and hammer detergent

Tide

2 branded search terms

  • tide laundry detergent
  • tide pods

How the Brand Demand Index is measured

Other head-to-heads among laundry detergent brands

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