Brandwave

USAJOBS vs ZipRecruiter:Which is more popular?

In September 2026, USAJOBS had more branded searches than ZipRecruiter among job boards in the United States. USAJOBS had about 1.2 million branded searches, while ZipRecruiter had 1 million. USAJOBS made up 4.5% of all job board searches we track, and ZipRecruiter accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about job boards, both USAJOBS and ZipRecruiter appeared in all five answers. ZipRecruiter was mentioned before USAJOBS in every answer.

Among job boards in the United States in September 2026

Who do people search for more?

USAJOBS, about 22% more searches than ZipRecruiter

USAJOBS 1.2M searchesZipRecruiter 1M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

USAJOBS in 5 of 5ZipRecruiter in 5 of 5

Who does AI recommend more?

ZipRecruiter, named ahead of USAJOBS in every answer

ZipRecruiter first in 5USAJOBS never first

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Top job boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both USAJOBS and ZipRecruiter showed up in all five answers. ZipRecruiter was listed before USAJOBS in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LinkedIn1st
  2. Indeed2nd
  3. ZipRecruiter3rd
  4. Glassdoor4th
  5. USAJOBS5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indeed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LinkedIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USAJOBS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZipRecruiter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Glassdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about job boards

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is USAJOBS or ZipRecruiter more popular in search?

This chart shows how often people search Google for USAJOBS and ZipRecruiter by name. Each line represents a brand's share of searches for all five job boards we track, month by month, from searches in United States.

USAJOBS and ZipRecruiter among job boards in the United States, by month

Share of searches by month for USAJOBS, ZipRecruiter. The figures are in the table below the chart.

View monthly share of searches table
MonthIndeedLinkedInUSAJOBSZipRecruiterGlassdoor
Oct 202550.3%41.1%3%3%2.5%
Nov 202554.9%36.9%3.3%2.7%2.2%
Dec 202549.4%40.7%4.5%3%2.4%
Jan 202649.3%40.2%4.4%3.6%2.4%
Feb 202650.2%41%3.7%3%2%
Mar 202649.3%40.2%4.4%3.6%2.4%
Apr 202649.5%40.4%4.4%3.6%2%
May 202649.8%40.7%4.5%3%2%
Jun 202650%40.8%4.5%3%1.7%
Jul 202650%40.8%4.5%3%1.7%
Aug 202649.5%40.4%4.4%3.6%2%
Sep 202649.7%40.6%4.5%3.7%1.6%

How has the USAJOBS and ZipRecruiter comparison changed over the last 12 months?

3 findings
  • USAJOBS was ahead of ZipRecruiter in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, USAJOBS’s share of searches among job boards in the United States moved from 3% to 4.5%, and its estimated monthly branded searches moved from 823K to 1.2M.
  • Across the 12 months ending September 2026, ZipRecruiter’s share of searches among job boards in the United States moved from 3% to 3.7%, and its estimated monthly branded searches moved from 823K to 1M.

How did search popularity change for United States job boards in September 2026?

2 changes

  1. Estimated monthly branded searches for USAJOBS in the United States rose 48.2% over 12 measured months, from 823K to 1.2M in September 2026.

  2. Estimated monthly branded searches for ZipRecruiter in the United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using USAJOBS’s and ZipRecruiter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

USAJOBS

1 branded search term

  • usajobs

ZipRecruiter

1 branded search term

  • ziprecruiter

How the Brand Demand Index is measured

Other head-to-heads among job boards

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