Brandwave

U-Haul U-Box vs Zippy Shell:Which is more popular?

In September 2026, U-Haul U-Box had more branded searches than Zippy Shell among moving container companies in the United States. U-Haul U-Box had about 12,100 branded searches, while Zippy Shell had 5,400. U-Haul U-Box made up 8.1% of all moving container company searches we track, and Zippy Shell accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about moving container companies, U-Haul U-Box appeared in three of the four answers and Zippy Shell in one. U-Haul U-Box was mentioned before Zippy Shell in every answer that named either.

Among moving container companies in the United States in September 2026

Who do people search for more?

U-Haul U-Box, about 2 searches for every 1 for Zippy Shell

U-Haul U-Box 12.1K searchesZippy Shell 5.4K searches

Who does AI mention more?

U-Haul U-Box, mentioned in 3 of 4 answers, Zippy Shell in 1

U-Haul U-Box in 3 of 4Zippy Shell in 1 of 4

Who does AI recommend more?

U-Haul U-Box, named ahead of Zippy Shell in 3 of 3 answers

U-Haul U-Box first in 3Zippy Shell never first

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Top moving container companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, U-Haul U-Box was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Zippy Shell was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. U-Haul U-Box was listed before Zippy Shell in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PODS1st
  2. U-Pack2nd
  3. 1-800-PACK-RAT3rd
  4. U-Haul U-Box4th
  5. Zippy Shell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PODS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • 1-800-PACK-RAT4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • U-Pack3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • U-Haul U-Box3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zippy Shell1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about moving container companies

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is U-Haul U-Box or Zippy Shell more popular in search?

This chart shows how often people search Google for U-Haul U-Box and Zippy Shell by name. Each line represents a brand's share of searches for all five moving container companies we track, month by month, from searches in United States.

U-Haul U-Box and Zippy Shell among moving container companies in the United States, by month

Share of searches by month for U-Haul U-Box, Zippy Shell. The figures are in the table below the chart.

View monthly share of searches table
MonthPODSU-Pack1-800-PACK-RATU-Haul U-BoxZippy Shell
Oct 202560.6%16.2%12%7.2%3.9%
Nov 202557.4%18.8%13.3%6.8%3.7%
Dec 202554.2%17.7%17.3%6.5%4.3%
Jan 202659.3%21.1%9.1%6.3%4.2%
Feb 202657.9%19.7%10.4%7.2%4.8%
Mar 202654.5%21.7%11.5%7.9%4.3%
Apr 202660.3%17.9%9.4%8%4.4%
May 202658.2%17.1%11.1%9.4%4.2%
Jun 202654.9%18.8%12.2%10.3%3.8%
Jul 202655.8%19.3%12.5%8.6%3.9%
Aug 202654%18.5%14.7%8.3%4.5%
Sep 202655.7%18.2%14.4%8.1%3.6%

How has the U-Haul U-Box and Zippy Shell comparison changed over the last 12 months?

3 findings

How did search popularity change for United States moving container companies in September 2026?

2 changes
  1. In September 2026, Zippy Shell lost share of searches among moving container companies in the United States, from 4.5% to 3.6%.

  2. U-Haul U-Box’s share of searches among moving container companies in the United States has lost ground for 3 months in a row, from 10.3% to 8.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using U-Haul U-Box’s and Zippy Shell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

U-Haul U-Box

1 branded search term

  • u-haul u-box

Zippy Shell

1 branded search term

  • zippy shell

How the Brand Demand Index is measured

Other head-to-heads among moving container companies

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