Brandwave

How popular isU-Pack?

In September 2026, people searched for U-Pack by name about 27,100 times in the United States, a 22.1% increase from the previous year. These searches made up 18.2% of all United States moving container company searches, placing U-Pack second out of five companies. When we asked both ChatGPT and Google AI Overviews about moving container companies, U-Pack appeared in three of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

U-Pack is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. PODSShare of searches 55.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. U-PackShare of searches 18.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. 1-800-PACK-RATShare of searches 14.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. U-Haul U-BoxShare of searches 8.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. Zippy ShellShare of searches 3.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top moving container companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, U-Pack was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. U-Pack is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PODS1st
  2. U-Pack2nd
  3. 1-800-PACK-RAT3rd
  4. U-Haul U-Box4th
  5. Zippy Shell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PODS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • 1-800-PACK-RAT4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • U-Pack3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • U-Haul U-Box3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zippy Shell1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about moving container companies

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which moving container companies compete with U-Pack?

U-Pack against moving container companies in the United States, by month

Share of searches by month for PODS, U-Pack, 1-800-PACK-RAT, U-Haul U-Box, Zippy Shell. The figures are in the table below the chart.

View monthly share of searches table
MonthPODSU-Pack1-800-PACK-RATU-Haul U-BoxZippy Shell
Oct 202560.6%16.2%12%7.2%3.9%
Nov 202557.4%18.8%13.3%6.8%3.7%
Dec 202554.2%17.7%17.3%6.5%4.3%
Jan 202659.3%21.1%9.1%6.3%4.2%
Feb 202657.9%19.7%10.4%7.2%4.8%
Mar 202654.5%21.7%11.5%7.9%4.3%
Apr 202660.3%17.9%9.4%8%4.4%
May 202658.2%17.1%11.1%9.4%4.2%
Jun 202654.9%18.8%12.2%10.3%3.8%
Jul 202655.8%19.3%12.5%8.6%3.9%
Aug 202654%18.5%14.7%8.3%4.5%
Sep 202655.7%18.2%14.4%8.1%3.6%

  1. 1.PODS

    55.7%

    Held 1st. 83K estimated branded searches, -14% vs prior month. Share +1.7 points.

  2. 2.U-Pack

    18.2%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  3. 3.1-800-PACK-RAT

    14.4%

    Held 3rd. 21.4K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  4. 4.U-Haul U-Box

    8.1%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Zippy Shell

    3.6%

    Held 5th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

Compare popularity between U-Pack and its closest rivals

Every comparison with U-Pack

4 comparisons

How has branded search demand for U-Pack changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for U-Pack in the United States rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, U-Pack’s share of searches among moving container companies in the United States increased from 16.2% to 18.2%.
  • Across the 12 months ending September 2026, U-Pack’s share of searches among moving container companies in the United States peaked at 21.7% in March 2026 and was lowest at 16.2% in October 2025.

How did search popularity change for United States moving container companies in September 2026?

5 changes

  1. In September 2026, PODS gained share of searches among moving container companies in the United States, from 54% to 55.7%.

  2. In September 2026, Zippy Shell lost share of searches among moving container companies in the United States, from 4.5% to 3.6%.

  3. U-Haul U-Box’s share of searches among moving container companies in the United States has lost ground for 3 months in a row, from 10.3% to 8.1% in September 2026.

  4. Estimated monthly branded searches for 1-800-PACK-RAT in the United States rose 29.7% over 12 measured months, from 16.5K to 21.4K in September 2026.

  5. Estimated monthly branded searches for U-Pack in the United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are U-Pack’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using U-Pack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • u-pack

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How the Brand Demand Index is measured

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