Brandwave

How popular isPODS in search?

In September 2026, people searched for PODS by name about 83,000 times in the United States, about the same as the previous year. These searches made up 55.7% of all United States moving container company searches, placing PODS first out of five companies.

Share of searches, September 2026
  1. PODS55.7%
  2. U-Pack18.2%
  3. 1-800-PACK-RAT14.4%
  4. U-Haul U-Box8.1%
  5. Zippy Shell3.6%
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Which moving container companies compete with PODS?

PODS against moving container companies in the United States, by month

Share of searches by month for PODS, U-Pack, 1-800-PACK-RAT, U-Haul U-Box, Zippy Shell. The figures are in the table below the chart.

View monthly share of searches table
MonthPODSU-Pack1-800-PACK-RATU-Haul U-BoxZippy Shell
Oct 202560.6%16.2%12%7.2%3.9%
Nov 202557.4%18.8%13.3%6.8%3.7%
Dec 202554.2%17.7%17.3%6.5%4.3%
Jan 202659.3%21.1%9.1%6.3%4.2%
Feb 202657.9%19.7%10.4%7.2%4.8%
Mar 202654.5%21.7%11.5%7.9%4.3%
Apr 202660.3%17.9%9.4%8%4.4%
May 202658.2%17.1%11.1%9.4%4.2%
Jun 202654.9%18.8%12.2%10.3%3.8%
Jul 202655.8%19.3%12.5%8.6%3.9%
Aug 202654%18.5%14.7%8.3%4.5%
Sep 202655.7%18.2%14.4%8.1%3.6%

  1. 1.PODS

    55.7%

    Held 1st. 83K estimated branded searches, -14% vs prior month. Share +1.7 points.

  2. 2.U-Pack

    18.2%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  3. 3.1-800-PACK-RAT

    14.4%

    Held 3rd. 21.4K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  4. 4.U-Haul U-Box

    8.1%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Zippy Shell

    3.6%

    Held 5th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

Compare search popularity between PODS and its closest rivals

Every comparison with PODS

4 comparisons

How has branded search demand for PODS changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PODS in the United States held steady at 83K.
  • Across the 12 months ending September 2026, PODS’s share of searches among moving container companies in the United States decreased from 60.6% to 55.7%.
  • Across the 12 months ending September 2026, PODS’s share of searches among moving container companies in the United States peaked at 60.6% in October 2025 and was lowest at 54% in August 2026.

How did search popularity change for United States moving container companies in September 2026?

5 changes

  1. In September 2026, PODS gained share of searches among moving container companies in the United States, from 54% to 55.7%.

  2. In September 2026, Zippy Shell lost share of searches among moving container companies in the United States, from 4.5% to 3.6%.

  3. U-Haul U-Box’s share of searches among moving container companies in the United States has lost ground for 3 months in a row, from 10.3% to 8.1% in September 2026.

  4. Estimated monthly branded searches for 1-800-PACK-RAT in the United States rose 29.7% over 12 measured months, from 16.5K to 21.4K in September 2026.

  5. Estimated monthly branded searches for U-Pack in the United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are PODS’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using PODS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pods containers
  • pods moving
  • pods storage

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