Brandwave

TRIBE vs Wholly Guacamole:Which is searched more in United States?

In September 2026, Wholly Guacamole had more branded searches than TRIBE among dips brands in United States. Wholly Guacamole was estimated to have 6.6K branded searches compared to TRIBE’s 260, and held a 49% Share of Search versus TRIBE’s 1.9%.

Share of Search among dips brands in United States in September 2026Which is more popular in search, TRIBE or Wholly Guacamole?
TRIBE1.9%260 searches
vs
Wholly Guacamole49%6.6K searches

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Which is more popular in search, TRIBE or Wholly Guacamole?

Compare the dips brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

TRIBE and Wholly Guacamole among dips brands in United States, by month

Share of Search by month for Wholly Guacamole, TRIBE. The figures are in the table below the chart.

View monthly share of search table
MonthMarzettiWholly GuacamoleTRIBE
Oct 202548.8%48.8%2.4%
Nov 202554.1%44.2%1.7%
Dec 202549.4%49.4%1.3%
Jan 202649.5%49.5%1%
Feb 202654.5%44.6%0.94%
Mar 202644.4%54.5%1.1%
Apr 202649.5%49.5%1%
May 202644.3%54.3%1.4%
Jun 202644.4%54.2%1.4%
Jul 202644.4%54.2%1.4%
Aug 202639.4%59.1%1.5%
Sep 202649%49%1.9%

How has the TRIBE and Wholly Guacamole comparison changed over the last 12 months?

  • Wholly Guacamole was ahead of TRIBE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TRIBE’s estimated Share of Search among dips brands in United States moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 320 to 260.
  • Across the 12 months ending September 2026, Wholly Guacamole’s estimated Share of Search among dips brands in United States moved from 48.8% to 49%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for United States dips brands in September 2026?

  1. In September 2026, Marzetti overtook Wholly Guacamole to become the leader among dips brands in United States, with 49% estimated Share of Search.

  2. In September 2026, Wholly Guacamole lost estimated Share of Search among dips brands in United States, from 59.1% to 49%.

  3. Estimated monthly branded searches for TRIBE in United States fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

Other head-to-heads among dips brands

How each brand is measured

Brandwave collects information about searches that people make online using TRIBE’s and Wholly Guacamole’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TRIBE

1 branded search term

  • tribe group

Wholly Guacamole

1 branded search term

  • wholly guacamole

How the Brand Demand Index is measured

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