Swyft Filings vs ZenBusiness:Which is searched more in the United States?
In September 2026, ZenBusiness had more branded searches than Swyft Filings among LLC formation services in the United States. ZenBusiness had about 55,300 branded searches, while Swyft Filings had 3,600. ZenBusiness made up 21.2% of all LLC formation service searches we track, and Swyft Filings accounted for 1.4%.
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Is Swyft Filings or ZenBusiness more popular in search?
Compare the services that form an LLC and act as its registered agent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ZenBusiness, Swyft Filings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Northwest Registered Agent | ZenBusiness | LegalZoom | Bizee | doola | Inc Authority | Stripe | Swyft Filings | Tailor Brands | MyCompanyWorks |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.2% | 26.8% | 21.2% | 17.9% | 2.3% | 3.5% | 3.5% | 2.3% | 1% | 0.21% |
| Nov 2025 | 22.4% | 25.1% | 22.4% | 17.8% | 1.6% | 3.7% | 3.7% | 2% | 1.1% | 0.22% |
| Dec 2025 | 21.5% | 27.2% | 21.5% | 18.2% | 1.6% | 3.5% | 3.5% | 1.9% | 1% | 0.21% |
| Jan 2026 | 25% | 25.9% | 20.5% | 17.3% | 1.8% | 3.3% | 3.3% | 1.8% | 0.8% | 0.2% |
| Feb 2026 | 26.2% | 23.9% | 21.4% | 16% | 2.3% | 3.5% | 3.5% | 1.9% | 1% | 0.17% |
| Mar 2026 | 25.8% | 23.7% | 21.2% | 18.5% | 1.5% | 2.8% | 3.5% | 1.9% | 0.85% | 0.14% |
| Apr 2026 | 24.5% | 25.3% | 20% | 18.3% | 1.8% | 3.3% | 4% | 1.8% | 0.97% | 0.16% |
| May 2026 | 28.1% | 23.8% | 18.8% | 17.2% | 1.7% | 3.1% | 4.6% | 1.7% | 0.9% | 0.15% |
| Jun 2026 | 30.5% | 22.8% | 20.4% | 14.5% | 1.5% | 3.3% | 4.1% | 1.8% | 0.98% | 0.16% |
| Jul 2026 | 30.8% | 21.3% | 20.6% | 15.4% | 1.8% | 3.4% | 4.1% | 1.5% | 0.99% | 0.13% |
| Aug 2026 | 30.3% | 21% | 20.3% | 17.6% | 1.5% | 3.3% | 3.3% | 1.5% | 0.97% | 0.16% |
| Sep 2026 | 28.4% | 21.2% | 19% | 17.3% | 3.8% | 3.8% | 3.8% | 1.4% | 1.1% | 0.18% |
How has the Swyft Filings and ZenBusiness comparison changed over the last 12 months?
3 findings
- ZenBusiness was ahead of Swyft Filings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swyft Filings’ share of searches among LLC formation services in the United States moved from 2.3% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 12 months ending September 2026, ZenBusiness’ share of searches among LLC formation services in the United States moved from 26.8% to 21.2%, and its estimated monthly branded searches moved from 76.6K to 55.3K.
How did search popularity change for United States LLC formation services in September 2026?
2 changes
Estimated monthly branded searches for Swyft Filings in the United States fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
Estimated monthly branded searches for ZenBusiness in the United States fell 27.8% over 12 measured months, from 76.6K to 55.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Swyft Filings’ and ZenBusiness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swyft Filings
1 branded search term
- swyft filings
ZenBusiness
2 branded search terms
- zen business
- zenbusiness
Other head-to-heads among LLC formation services
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Northwest Registered Agent vs Bizee: compare search popularity
Northwest Registered Agent vs doola: compare search popularity- ZenBusiness vs LegalZoom: compare search popularity
- ZenBusiness vs Bizee: compare search popularity
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