LLC formation services in the United States:Which are most popular?
In September 2026, Northwest Registered Agent was the most searched LLC formation service in the United States, accounting for 28.4% of all searches among the ten services we track. When we checked with ChatGPT and Google AI Overviews, Northwest Registered Agent, ZenBusiness and Bizee were mentioned most often, in four of the five answers. Northwest Registered Agent was recommended most often, coming first in three out of four responses that gave a list.
Northwest Registered AgentShare of searches 28.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ZenBusinessShare of searches 21.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
LegalZoomShare of searches 19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
BizeeShare of searches 17.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
doolaShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top LLC formation services in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Northwest Registered Agent, ZenBusiness and Bizee were mentioned most often, in four of the five answers. Northwest Registered Agent was recommended most often, coming first in three out of four answers that gave a list. ZenBusiness was second, and Bizee was third. doola, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Northwest Registered Agent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZenBusiness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bizee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LegalZoom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Inc Authority1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tailor Brands1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- doola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stripe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swyft Filings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MyCompanyWorks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LLC formation services
5 answers
Asked ChatGPT
“Which LLC formation service should I use in the US?”
Asked ChatGPT
“What are the best LLC formation services in the US?”
Asked ChatGPT
“What's the best LLC formation service in the US for a first-time business owner?”
Searched Google, AI Overview
“llc formation service”
Searched Google, AI Overview
“llc formation”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which LLC formation services do people search for most?
This chart shows how often people search Google for each LLC formation service by name. Each line represents a brand's share of searches for all ten LLC formation services we track, month by month, from searches in United States.
Share of searches by month for Northwest Registered Agent, ZenBusiness, LegalZoom, Bizee, doola, Inc Authority, Stripe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Northwest Registered Agent | ZenBusiness | LegalZoom | Bizee | doola | Inc Authority | Stripe | Swyft Filings | Tailor Brands | MyCompanyWorks |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.2% | 26.8% | 21.2% | 17.9% | 2.3% | 3.5% | 3.5% | 2.3% | 1% | 0.21% |
| Nov 2025 | 22.4% | 25.1% | 22.4% | 17.8% | 1.6% | 3.7% | 3.7% | 2% | 1.1% | 0.22% |
| Dec 2025 | 21.5% | 27.2% | 21.5% | 18.2% | 1.6% | 3.5% | 3.5% | 1.9% | 1% | 0.21% |
| Jan 2026 | 25% | 25.9% | 20.5% | 17.3% | 1.8% | 3.3% | 3.3% | 1.8% | 0.8% | 0.2% |
| Feb 2026 | 26.2% | 23.9% | 21.4% | 16% | 2.3% | 3.5% | 3.5% | 1.9% | 1% | 0.17% |
| Mar 2026 | 25.8% | 23.7% | 21.2% | 18.5% | 1.5% | 2.8% | 3.5% | 1.9% | 0.85% | 0.14% |
| Apr 2026 | 24.5% | 25.3% | 20% | 18.3% | 1.8% | 3.3% | 4% | 1.8% | 0.97% | 0.16% |
| May 2026 | 28.1% | 23.8% | 18.8% | 17.2% | 1.7% | 3.1% | 4.6% | 1.7% | 0.9% | 0.15% |
| Jun 2026 | 30.5% | 22.8% | 20.4% | 14.5% | 1.5% | 3.3% | 4.1% | 1.8% | 0.98% | 0.16% |
| Jul 2026 | 30.8% | 21.3% | 20.6% | 15.4% | 1.8% | 3.4% | 4.1% | 1.5% | 0.99% | 0.13% |
| Aug 2026 | 30.3% | 21% | 20.3% | 17.6% | 1.5% | 3.3% | 3.3% | 1.5% | 0.97% | 0.16% |
| Sep 2026 | 28.4% | 21.2% | 19% | 17.3% | 3.8% | 3.8% | 3.8% | 1.4% | 1.1% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.4% | 74K | -18.2% | -2 points | |
| 2, held 2nd | 21.2% | 55.3K | -11.8% | +0.2 points | |
| 3, held 3rd | 19% | 49.5K | -18.2% | -1.3 points | |
| 4, held 4th | 17.3% | 45.2K | -14.1% | -0.3 points | |
| 5, moved from 7th to 5th | 3.8% | 9.9K | +125% | +2.3 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 3.8% | 9.9K | 0% | +0.5 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 3.8% | 9.9K | 0% | +0.5 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.4% | 3.6K | -18.2% | -0.1 points | |
| 9, held 9th | 1.1% | 2.9K | 0% | +0.1 points | |
| 10, held 10th | 0.18% | 480 | 0% | 0 points |
28.4%
Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -2 points.
21.2%
Held 2nd. 55.3K estimated branded searches, -11.8% vs prior month. Share +0.2 points.
19%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
4.
Bizee17.3%
Held 4th. 45.2K estimated branded searches, -14.1% vs prior month. Share -0.3 points.
5.
doola3.8%
Moved from 7th to 5th. 9.9K estimated branded searches, +125% vs prior month. Share +2.3 points.
3.8%
Moved from 5th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
Stripe3.8%
Moved from 6th to 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
1.4%
Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
1.1%
Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.18%
Held 10th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among LLC formation services in the United States?
10 brands
In September 2026, Northwest Registered Agent was the most searched among LLC formation services in the United States, with an estimated 74K branded searches, 28.4% of all searches for the ten we track. ZenBusiness is in 2nd place, 7.2 percentage points behind at 21.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Northwest Registered Agent | 21.2% → 28.4% | 30.8%Jul 2026 | 21.2%Oct 2025 | 3rd → 1st |
| ZenBusiness | 26.8% → 21.2% | 27.2%Dec 2025 | 21%Aug 2026 | 1st → 2nd |
| LegalZoom | 21.2% → 19% | 22.4%Nov 2025 | 18.8%May 2026 | 2nd → 3rd |
| Bizee | 17.9% → 17.3% | 18.5%Mar 2026 | 14.5%Jun 2026 | 4th |
| doola | 2.3% → 3.8% | 3.8%Sep 2026 | 1.5%Aug 2026 | 7th → 5th |
| Inc Authority | 3.5% → 3.8% | 3.8%Sep 2026 | 2.8%Mar 2026 | 5th → 6th |
| Stripe | 3.5% → 3.8% | 4.6%May 2026 | 3.3%Aug 2026 | 6th → 7th |
| Swyft Filings | 2.3% → 1.4% | 2.3%Oct 2025 | 1.4%Sep 2026 | 8th |
| Tailor Brands | 1% → 1.1% | 1.1%Sep 2026 | 0.8%Jan 2026 | 9th |
| MyCompanyWorks | 0.21% → 0.18% | 0.22%Nov 2025 | 0.13%Jul 2026 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Northwest Registered Agent’s share of searches among LLC formation services in the United States increased from 21.2% to 28.4%.
- Across the 12 months ending September 2026, ZenBusiness’ share of searches among LLC formation services in the United States decreased from 26.8% to 21.2%.
- Across the 12 months ending September 2026, LegalZoom’s share of searches among LLC formation services in the United States decreased from 21.2% to 19%.
- Across the 12 months ending September 2026, Bizee’s share of searches among LLC formation services in the United States decreased from 17.9% to 17.3%.
- Across the 12 months ending September 2026, doola’s share of searches among LLC formation services in the United States increased from 2.3% to 3.8%.
- Across the 12 months ending September 2026, Swyft Filings’ share of searches among LLC formation services in the United States decreased from 2.3% to 1.4%.
- Across the 12 months ending September 2026, Northwest Registered Agent’s share of searches among LLC formation services in the United States peaked at 30.8% in July 2026 and was lowest at 21.2% in October 2025.
- Across the 12 months ending September 2026, ZenBusiness’ share of searches among LLC formation services in the United States peaked at 27.2% in December 2025 and was lowest at 21% in August 2026.
- Across the 12 months ending September 2026, LegalZoom’s share of searches among LLC formation services in the United States peaked at 22.4% in November 2025 and was lowest at 18.8% in May 2026.
- Across the 12 months ending September 2026, Bizee’s share of searches among LLC formation services in the United States peaked at 18.5% in March 2026 and was lowest at 14.5% in June 2026.
- Across the 12 months ending September 2026, doola’s share of searches among LLC formation services in the United States peaked at 3.8% in September 2026 and was lowest at 1.5% in August 2026.
- Across the 12 months ending September 2026, Stripe’s share of searches among LLC formation services in the United States peaked at 4.6% in May 2026 and was lowest at 3.3% in August 2026.
- Across the 12 months ending September 2026, Northwest Registered Agent rose from 3rd to 1st among LLC formation services in the United States.
- Across the 12 months ending September 2026, ZenBusiness fell from 1st to 2nd among LLC formation services in the United States.
- Across the 12 months ending September 2026, LegalZoom fell from 2nd to 3rd among LLC formation services in the United States.
- Across the 12 months ending September 2026, doola rose from 7th to 5th among LLC formation services in the United States.
- Across the 12 months ending September 2026, Inc Authority fell from 5th to 6th among LLC formation services in the United States.
- Across the 12 months ending September 2026, Stripe fell from 6th to 7th among LLC formation services in the United States.
- Across the 12 months ending September 2026, Tailor Brands and MyCompanyWorks held steady: their share of searches among LLC formation services in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States LLC formation services in September 2026?
7 changes
In September 2026, doola overtook Inc Authority and Stripe to rank 5th among LLC formation services in the United States, with 3.8% of the searches.
In September 2026, Northwest Registered Agent lost share of searches among LLC formation services in the United States, from 30.3% to 28.4%.
In September 2026, LegalZoom lost share of searches among LLC formation services in the United States, from 20.3% to 19%.
Estimated monthly branded searches for Swyft Filings in the United States fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
Estimated monthly branded searches for ZenBusiness in the United States fell 27.8% over 12 measured months, from 76.6K to 55.3K in September 2026.
Estimated monthly branded searches for MyCompanyWorks in the United States fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
Estimated monthly branded searches for Bizee in the United States fell 11.7% over 12 measured months, from 51.2K to 45.2K in September 2026.
Compare popularity between leading brands
- Northwest Registered Agent vs ZenBusiness: compare popularity
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- ZenBusiness vs LegalZoom: compare popularity
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- Bizee vs doola: compare popularity
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