Brandwave

doola vs Northwest Registered Agent:Which is more popular?

In September 2026, Northwest Registered Agent had more branded searches than doola among LLC formation services in the United States. Northwest Registered Agent had about 74,000 branded searches, while doola had 9,900. Northwest Registered Agent made up 28.4% of all LLC formation service searches we track, and doola accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about LLC formation services, Northwest Registered Agent appeared in four of the five answers and doola in none.

Among LLC formation services in the United States in September 2026

Who do people search for more?

Northwest Registered Agent, about 7 searches for every 1 for doola

Northwest Registered Agent 74K searchesdoola 9.9K searches

Who does AI mention more?

Northwest Registered Agent, mentioned in 4 of 5 answers, doola in 0

Northwest Registered Agent in 4 of 5doola in 0 of 5

Who does AI recommend more?

Northwest Registered Agent, the only one of the two named

Northwest Registered Agent first in 4doola never named

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Top LLC formation services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Northwest Registered Agent was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. doola did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Northwest Registered Agent1st
  2. ZenBusiness2nd
  3. Bizee3rd
  4. LegalZoom4th
  5. Inc Authority5th
  6. Tailor Brands6th
  7. doola–
  8. Stripe–
  9. Swyft Filings–
  10. MyCompanyWorks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Northwest Registered Agent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZenBusiness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bizee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LegalZoom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inc Authority1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tailor Brands1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • doola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stripe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swyft Filings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyCompanyWorks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LLC formation services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is doola or Northwest Registered Agent more popular in search?

This chart shows how often people search Google for doola and Northwest Registered Agent by name. Each line represents a brand's share of searches for all ten LLC formation services we track, month by month, from searches in United States.

doola and Northwest Registered Agent among LLC formation services in the United States, by month

Share of searches by month for Northwest Registered Agent, doola. The figures are in the table below the chart.

View monthly share of searches table
MonthNorthwest Registered AgentZenBusinessLegalZoomBizeedoolaInc AuthorityStripeSwyft FilingsTailor BrandsMyCompanyWorks
Oct 202521.2%26.8%21.2%17.9%2.3%3.5%3.5%2.3%1%0.21%
Nov 202522.4%25.1%22.4%17.8%1.6%3.7%3.7%2%1.1%0.22%
Dec 202521.5%27.2%21.5%18.2%1.6%3.5%3.5%1.9%1%0.21%
Jan 202625%25.9%20.5%17.3%1.8%3.3%3.3%1.8%0.8%0.2%
Feb 202626.2%23.9%21.4%16%2.3%3.5%3.5%1.9%1%0.17%
Mar 202625.8%23.7%21.2%18.5%1.5%2.8%3.5%1.9%0.85%0.14%
Apr 202624.5%25.3%20%18.3%1.8%3.3%4%1.8%0.97%0.16%
May 202628.1%23.8%18.8%17.2%1.7%3.1%4.6%1.7%0.9%0.15%
Jun 202630.5%22.8%20.4%14.5%1.5%3.3%4.1%1.8%0.98%0.16%
Jul 202630.8%21.3%20.6%15.4%1.8%3.4%4.1%1.5%0.99%0.13%
Aug 202630.3%21%20.3%17.6%1.5%3.3%3.3%1.5%0.97%0.16%
Sep 202628.4%21.2%19%17.3%3.8%3.8%3.8%1.4%1.1%0.18%

How has the doola and Northwest Registered Agent comparison changed over the last 12 months?

3 findings

How did search popularity change for United States LLC formation services in September 2026?

2 changes

  1. In September 2026, doola overtook Inc Authority and Stripe to rank 5th among LLC formation services in the United States, with 3.8% of the searches.

  2. In September 2026, Northwest Registered Agent lost share of searches among LLC formation services in the United States, from 30.3% to 28.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using doola’s and Northwest Registered Agent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

doola

1 branded search term

  • doola

Northwest Registered Agent

1 branded search term

  • northwest registered agent

How the Brand Demand Index is measured

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