Brandwave

Stripe vs Swyft Filings:Which is more popular?

In September 2026, Stripe had more branded searches than Swyft Filings among LLC formation services in the United States. Stripe had about 9,900 branded searches, while Swyft Filings had 3,600. Stripe made up 3.8% of all LLC formation service searches we track, and Swyft Filings accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about LLC formation services, neither Stripe nor Swyft Filings appeared in any of the five answers.

Among LLC formation services in the United States in September 2026

Who do people search for more?

Stripe, about 3 searches for every 1 for Swyft Filings

Stripe 9.9K searchesSwyft Filings 3.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Stripe in 0 of 5Swyft Filings in 0 of 5

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Top LLC formation services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Stripe nor Swyft Filings showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Northwest Registered Agent1st
  2. ZenBusiness2nd
  3. Bizee3rd
  4. LegalZoom4th
  5. Inc Authority5th
  6. Tailor Brands6th
  7. doola–
  8. Stripe–
  9. Swyft Filings–
  10. MyCompanyWorks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Northwest Registered Agent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZenBusiness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bizee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LegalZoom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inc Authority1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tailor Brands1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • doola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stripe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swyft Filings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyCompanyWorks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LLC formation services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Stripe or Swyft Filings more popular in search?

This chart shows how often people search Google for Stripe and Swyft Filings by name. Each line represents a brand's share of searches for all ten LLC formation services we track, month by month, from searches in United States.

Stripe and Swyft Filings among LLC formation services in the United States, by month

Share of searches by month for Stripe, Swyft Filings. The figures are in the table below the chart.

View monthly share of searches table
MonthNorthwest Registered AgentZenBusinessLegalZoomBizeedoolaInc AuthorityStripeSwyft FilingsTailor BrandsMyCompanyWorks
Oct 202521.2%26.8%21.2%17.9%2.3%3.5%3.5%2.3%1%0.21%
Nov 202522.4%25.1%22.4%17.8%1.6%3.7%3.7%2%1.1%0.22%
Dec 202521.5%27.2%21.5%18.2%1.6%3.5%3.5%1.9%1%0.21%
Jan 202625%25.9%20.5%17.3%1.8%3.3%3.3%1.8%0.8%0.2%
Feb 202626.2%23.9%21.4%16%2.3%3.5%3.5%1.9%1%0.17%
Mar 202625.8%23.7%21.2%18.5%1.5%2.8%3.5%1.9%0.85%0.14%
Apr 202624.5%25.3%20%18.3%1.8%3.3%4%1.8%0.97%0.16%
May 202628.1%23.8%18.8%17.2%1.7%3.1%4.6%1.7%0.9%0.15%
Jun 202630.5%22.8%20.4%14.5%1.5%3.3%4.1%1.8%0.98%0.16%
Jul 202630.8%21.3%20.6%15.4%1.8%3.4%4.1%1.5%0.99%0.13%
Aug 202630.3%21%20.3%17.6%1.5%3.3%3.3%1.5%0.97%0.16%
Sep 202628.4%21.2%19%17.3%3.8%3.8%3.8%1.4%1.1%0.18%

How has the Stripe and Swyft Filings comparison changed over the last 12 months?

3 findings

How did search popularity change for United States LLC formation services in September 2026?

2 changes

  1. In September 2026, doola overtook Inc Authority and Stripe to rank 5th among LLC formation services in the United States, with 3.8% of the searches.

  2. Estimated monthly branded searches for Swyft Filings in the United States fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Stripe’s and Swyft Filings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stripe

1 branded search term

  • stripe atlas

Swyft Filings

1 branded search term

  • swyft filings

How the Brand Demand Index is measured

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