Spot & Tango vs Stella & Chewy’s:Which is more popular?
In September 2026, Spot & Tango had more branded searches than Stella & Chewy’s among dog food brands in the United States. Spot & Tango had about 40,500 branded searches, while Stella & Chewy’s had 14,800. Spot & Tango made up 6.5% of all dog food brand searches we track, and Stella & Chewy’s accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about dog food brands, neither Spot & Tango nor Stella & Chewy’s appeared in any of the five answers.
Who do people search for more?
Spot & Tango, about 3 searches for every 1 for Stella & Chewy’s
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top dog food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Spot & Tango nor Stella & Chewy’s showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hill's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Farmer's Dog1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Open Farm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pedigree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blue Buffalo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ollie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Spot & Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stella & Chewy’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog food brands
5 answers
Asked ChatGPT
“Which dog food should I buy?”
Asked ChatGPT
“What are the best dog food brands?”
Asked ChatGPT
“What is the healthiest dog food?”
Searched Google, AI Overview
“dog food”
Searched Google, AI Overview
“best dog food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Spot & Tango or Stella & Chewy’s more popular in search?
This chart shows how often people search Google for Spot & Tango and Stella & Chewy’s by name. Each line represents a brand's share of searches for all 15 dog food brands we track, month by month, from searches in United States.
Share of searches by month for Spot & Tango, Stella & Chewy’s. The figures are in the table below the chart.
View monthly share of searches table
| Month | Purina | The Farmer's Dog | Open Farm | Royal Canin | Blue Buffalo | Ollie | Spot & Tango | Hill's | Pedigree | Orijen | Acana | Stella & Chewy’s | Merrick | Taste of the Wild | Farmina |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 18.2% | 6.7% | 8.1% | 12.2% | 8.1% | 4.5% | 1.3% | 3.6% | 3.6% | 3% | 3% | 2.4% | 1.6% | 1.3% |
| Nov 2025 | 22.7% | 18.5% | 6.8% | 6.8% | 12.4% | 8.3% | 4.5% | 1.4% | 3.7% | 3.7% | 3% | 3% | 2% | 1.7% | 1.4% |
| Dec 2025 | 22.5% | 15% | 6.7% | 10.1% | 12.3% | 8.2% | 3.7% | 1.6% | 3.7% | 4.5% | 3% | 3% | 2.5% | 1.6% | 1.3% |
| Jan 2026 | 20.7% | 16.9% | 6.2% | 9.3% | 11.4% | 9.3% | 6.2% | 1.5% | 3.4% | 4.2% | 2.8% | 2.8% | 2.3% | 1.9% | 1.2% |
| Feb 2026 | 20.2% | 16.5% | 7.4% | 9.1% | 11.1% | 9.1% | 6.1% | 2.7% | 3.3% | 4.1% | 2.7% | 2.7% | 2.2% | 1.5% | 1.5% |
| Mar 2026 | 18.9% | 15.4% | 8.5% | 10.4% | 8.5% | 8.5% | 6.9% | 4.6% | 3.8% | 4.6% | 2.5% | 2.5% | 2.1% | 1.4% | 1.4% |
| Apr 2026 | 18.3% | 14.9% | 8.2% | 12.3% | 10.1% | 6.7% | 6.7% | 3.7% | 3% | 6.7% | 2.5% | 2.5% | 1.6% | 1.6% | 1.1% |
| May 2026 | 18.5% | 15.1% | 8.3% | 10.1% | 10.1% | 6.8% | 5.5% | 4.5% | 3.7% | 6.8% | 3% | 2.5% | 1.7% | 1.4% | 2% |
| Jun 2026 | 20.1% | 16.4% | 7.4% | 11% | 9% | 7.4% | 6% | 4.9% | 4% | 4% | 2.7% | 2.2% | 1.8% | 1.5% | 1.5% |
| Jul 2026 | 19.9% | 16.2% | 8.9% | 10.9% | 8.9% | 7.3% | 6% | 4.9% | 4% | 3.3% | 2.7% | 2.2% | 1.8% | 1.5% | 1.5% |
| Aug 2026 | 22.8% | 15.2% | 8.4% | 10.2% | 8.4% | 6.9% | 6.9% | 4.6% | 3.8% | 3.1% | 2.5% | 2.5% | 2% | 1.4% | 1.4% |
| Sep 2026 | 21.7% | 14.5% | 9.7% | 9.7% | 8% | 6.5% | 6.5% | 5.3% | 4.4% | 3.6% | 2.9% | 2.4% | 1.9% | 1.6% | 1.3% |
How has the Spot & Tango and Stella & Chewy’s comparison changed over the last 12 months?
3 findings
- Spot & Tango was ahead of Stella & Chewy’s in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spot & Tango’s share of searches among dog food brands in the United States moved from 4.5% to 6.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Stella & Chewy’s’ share of searches among dog food brands in the United States moved from 3% to 2.4%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for United States dog food brands in September 2026?
2 changes
Estimated monthly branded searches for Spot & Tango in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Stella & Chewy’s in the United States fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Spot & Tango’s and Stella & Chewy’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spot & Tango
1 branded search term
- spot and tango
Stella & Chewy’s
1 branded search term
- stella and chewys
Other head-to-heads among dog food brands
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