Brandwave

Sonora Quest vs Ulta Lab Tests:Which is more popular?

In September 2026, Sonora Quest had more branded searches than Ulta Lab Tests among lab testing companies in the United States. Sonora Quest had about 135,000 branded searches, while Ulta Lab Tests had 8,100. Sonora Quest made up 1.6% of all lab testing company searches we track, and Ulta Lab Tests accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about lab testing companies, neither Sonora Quest nor Ulta Lab Tests appeared in any of the four answers.

Among lab testing companies in the United States in September 2026

Who do people search for more?

Sonora Quest, about 17 searches for every 1 for Ulta Lab Tests

Sonora Quest 135K searchesUlta Lab Tests 8.1K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Sonora Quest in 0 of 4Ulta Lab Tests in 0 of 4

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Top lab testing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Sonora Quest nor Ulta Lab Tests showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Labcorp1st
  2. Quest Diagnostics2nd
  3. Any Lab Test Now–
  4. Sonora Quest–
  5. Walk-In Lab–
  6. Ulta Lab Tests–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Labcorp4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quest Diagnostics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Any Lab Test Now0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sonora Quest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walk-In Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ulta Lab Tests0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about lab testing companies

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Sonora Quest or Ulta Lab Tests more popular in search?

This chart shows how often people search Google for Sonora Quest and Ulta Lab Tests by name. Each line represents a brand's share of searches for all six lab testing companies we track, month by month, from searches in United States.

Sonora Quest and Ulta Lab Tests among lab testing companies in the United States, by month

Share of searches by month for Sonora Quest, Ulta Lab Tests. The figures are in the table below the chart.

View monthly share of searches table
MonthLabcorpQuest DiagnosticsAny Lab Test NowSonora QuestWalk-In LabUlta Lab Tests
Oct 202543.5%53.1%1.8%1.4%0.13%0.06%
Nov 202548.5%48.5%1.6%1.3%0.12%0.06%
Dec 202548.4%48.4%1.6%1.3%0.14%0.08%
Jan 202648.1%48.1%1.9%1.6%0.17%0.12%
Feb 202648.3%48.3%1.6%1.6%0.14%0.12%
Mar 202648.4%48.4%1.6%1.3%0.14%0.1%
Apr 202643.4%53.1%1.8%1.4%0.16%0.11%
May 202648.3%48.3%1.6%1.6%0.17%0.1%
Jun 202648.3%48.3%1.6%1.6%0.14%0.12%
Jul 202648.2%48.2%1.6%1.6%0.26%0.12%
Aug 202648.3%48.3%1.6%1.6%0.21%0.1%
Sep 202648.3%48.3%1.6%1.6%0.14%0.1%

How has the Sonora Quest and Ulta Lab Tests comparison changed over the last 12 months?

3 findings

How did search popularity change for United States lab testing companies in September 2026?

1 change
  1. Estimated monthly branded searches for Ulta Lab Tests in the United States rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sonora Quest’s and Ulta Lab Tests’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sonora Quest

1 branded search term

  • sonora quest

Ulta Lab Tests

1 branded search term

  • ulta lab tests

How the Brand Demand Index is measured

Other head-to-heads among lab testing companies

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