Brandwave

Labcorp vs Quest Diagnostics:Which is more popular?

In September 2026, Labcorp and Quest Diagnostics were level in searches among lab testing companies in the United States, with an estimated 4.1M branded searches each, at 48.3% of the total each. When we asked ChatGPT and Google AI Overviews about lab testing companies, both Labcorp and Quest Diagnostics appeared in all four answers. Labcorp was mentioned before Quest Diagnostics in two out of three answers.

Among lab testing companies in the United States in September 2026

Who do people search for more?

Labcorp and Quest Diagnostics are searched for about as often as each other.

Labcorp 4.1M searchesQuest Diagnostics 4.1M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Labcorp in 4 of 4Quest Diagnostics in 4 of 4

Who does AI recommend more?

Labcorp, named ahead of Quest Diagnostics in 2 of 3 answers

Labcorp first in 2Quest Diagnostics first in 1

Follow Labcorp vs Quest Diagnostics and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top lab testing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Labcorp and Quest Diagnostics showed up in all four answers. Labcorp was listed before Quest Diagnostics in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Labcorp1st
  2. Quest Diagnostics2nd
  3. Any Lab Test Now–
  4. Sonora Quest–
  5. Walk-In Lab–
  6. Ulta Lab Tests–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Labcorp4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quest Diagnostics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Any Lab Test Now0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sonora Quest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walk-In Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ulta Lab Tests0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about lab testing companies

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Labcorp or Quest Diagnostics more popular in search?

This chart shows how often people search Google for Labcorp and Quest Diagnostics by name. Each line represents a brand's share of searches for all six lab testing companies we track, month by month, from searches in United States.

Labcorp and Quest Diagnostics among lab testing companies in the United States, by month

Share of searches by month for Labcorp, Quest Diagnostics. The figures are in the table below the chart.

View monthly share of searches table
MonthLabcorpQuest DiagnosticsAny Lab Test NowSonora QuestWalk-In LabUlta Lab Tests
Oct 202543.5%53.1%1.8%1.4%0.13%0.06%
Nov 202548.5%48.5%1.6%1.3%0.12%0.06%
Dec 202548.4%48.4%1.6%1.3%0.14%0.08%
Jan 202648.1%48.1%1.9%1.6%0.17%0.12%
Feb 202648.3%48.3%1.6%1.6%0.14%0.12%
Mar 202648.4%48.4%1.6%1.3%0.14%0.1%
Apr 202643.4%53.1%1.8%1.4%0.16%0.11%
May 202648.3%48.3%1.6%1.6%0.17%0.1%
Jun 202648.3%48.3%1.6%1.6%0.14%0.12%
Jul 202648.2%48.2%1.6%1.6%0.26%0.12%
Aug 202648.3%48.3%1.6%1.6%0.21%0.1%
Sep 202648.3%48.3%1.6%1.6%0.14%0.1%

How has the Labcorp and Quest Diagnostics comparison changed over the last 12 months?

3 findings

How did search popularity change for United States lab testing companies in September 2026?

1 change
  1. Estimated monthly branded searches for Quest Diagnostics in the United States fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Labcorp’s and Quest Diagnostics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Labcorp

1 branded search term

  • labcorp

Quest Diagnostics

1 branded search term

  • quest diagnostics

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.