Brandwave

How popular isUlta Lab Tests?

In September 2026, people searched for Ulta Lab Tests by name about 8,100 times in the United States, a 50% increase from the previous year. These searches made up 0.1% of all United States lab testing company searches, placing Ulta Lab Tests sixth out of six companies. When we asked both ChatGPT and Google AI Overviews about lab testing companies, Ulta Lab Tests did not appear in any of the answers.

Search and AI answers in September 2026

Ulta Lab Tests is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. LabcorpShare of searches 48.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Quest DiagnosticsShare of searches 48.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Any Lab Test NowShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Sonora QuestShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Ulta Lab TestsShare of searches 0.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top lab testing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ulta Lab Tests did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Labcorp1st
  2. Quest Diagnostics2nd
  3. Any Lab Test Now–
  4. Sonora Quest–
  5. Walk-In Lab–
  6. Ulta Lab Tests–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Labcorp4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quest Diagnostics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Any Lab Test Now0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sonora Quest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walk-In Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ulta Lab Tests0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about lab testing companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which lab testing companies compete with Ulta Lab Tests?

Ulta Lab Tests against lab testing companies in the United States, by month

Share of searches by month for Labcorp, Quest Diagnostics, Ulta Lab Tests. The figures are in the table below the chart.

View monthly share of searches table
MonthLabcorpQuest DiagnosticsAny Lab Test NowSonora QuestWalk-In LabUlta Lab Tests
Oct 202543.5%53.1%1.8%1.4%0.13%0.06%
Nov 202548.5%48.5%1.6%1.3%0.12%0.06%
Dec 202548.4%48.4%1.6%1.3%0.14%0.08%
Jan 202648.1%48.1%1.9%1.6%0.17%0.12%
Feb 202648.3%48.3%1.6%1.6%0.14%0.12%
Mar 202648.4%48.4%1.6%1.3%0.14%0.1%
Apr 202643.4%53.1%1.8%1.4%0.16%0.11%
May 202648.3%48.3%1.6%1.6%0.17%0.1%
Jun 202648.3%48.3%1.6%1.6%0.14%0.12%
Jul 202648.2%48.2%1.6%1.6%0.26%0.12%
Aug 202648.3%48.3%1.6%1.6%0.21%0.1%
Sep 202648.3%48.3%1.6%1.6%0.14%0.1%

  1. 1.Labcorp

    48.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Quest Diagnostics

    48.3%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Any Lab Test Now

    1.6%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sonora Quest

    1.6%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Walk-In Lab

    0.14%

    Held 5th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

  6. 6.Ulta Lab Tests

    0.1%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ulta Lab Tests and its closest rivals

Every comparison with Ulta Lab Tests

5 comparisons

How has branded search demand for Ulta Lab Tests changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ulta Lab Tests in the United States rose from 5.4K to 8.1K.
  • Across the 12 months ending September 2026, Ulta Lab Tests’ share of searches among lab testing companies in the United States held steady, from 0.06% to 0.1%.

How did search popularity change for United States lab testing companies in September 2026?

3 changes

  1. Estimated monthly branded searches for Ulta Lab Tests in the United States rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Quest Diagnostics in the United States fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

  3. Estimated monthly branded searches for Any Lab Test Now in the United States fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Ulta Lab Tests’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ulta Lab Tests’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ulta lab tests

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How the Brand Demand Index is measured

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