SmartyPants vs Zarbee's:Which is more popular?
In September 2026, Zarbee's had more branded searches than SmartyPants among kids' vitamin brands in the United States. Zarbee's had about 27,100 branded searches, while SmartyPants had 1,300. Zarbee's made up 13.4% of all kids' vitamin brand searches we track, and SmartyPants accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about kids' vitamin brands, SmartyPants appeared in four of the five answers and Zarbee's in none.
Who do people search for more?
Zarbee's, about 21 searches for every 1 for SmartyPants
Who does AI mention more?
SmartyPants, mentioned in 4 of 5 answers, Zarbee's in 0
Who does AI recommend more?
SmartyPants, the only one of the two named
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Top kids' vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SmartyPants was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zarbee's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SmartyPants1st
Hiya2nd
Renzo's3rd
L'il Critters4th
Flintstones5th
MaryRuth's6th- Zarbee's–
Llama Naturals–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hiya4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Renzo's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SmartyPants4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MaryRuth's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flintstones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L'il Critters1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zarbee's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Llama Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids' vitamin brands
5 answers
Asked ChatGPT
“Which kids' vitamin brand should I buy in the US?”
Asked ChatGPT
“What are the best kids' vitamin brands in the US?”
Asked ChatGPT
“What's the best kids' multivitamin in the US for picky eaters?”
Searched Google, AI Overview
“childrens multivitamin”
- 1Hiya
- 1
Searched Google, AI Overview
“best kids vitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is SmartyPants or Zarbee's more popular in search?
This chart shows how often people search Google for SmartyPants and Zarbee's by name. Each line represents a brand's share of searches for all eight kids' vitamin brands we track, month by month, from searches in United States.
Share of searches by month for Zarbee's, SmartyPants. The figures are in the table below the chart.
View monthly share of searches table
| Month | MaryRuth's | Flintstones | Hiya | Zarbee's | L'il Critters | Llama Naturals | Renzo's | SmartyPants |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 16.3% | 13.3% | 10.9% | 1.2% | 1.2% | 0.64% |
| Nov 2025 | 40% | 17.9% | 14.6% | 14.6% | 9.8% | 1.3% | 1.1% | 0.58% |
| Dec 2025 | 41.5% | 15.2% | 15.2% | 15.2% | 10.2% | 1.1% | 1.1% | 0.6% |
| Jan 2026 | 41.4% | 18.6% | 15.2% | 12.5% | 8.4% | 1.7% | 1.4% | 0.9% |
| Feb 2026 | 46.6% | 17.2% | 14% | 11.5% | 7.7% | 1.2% | 1.2% | 0.55% |
| Mar 2026 | 42% | 18.8% | 15.4% | 10.3% | 10.3% | 1.3% | 1.3% | 0.6% |
| Apr 2026 | 37.4% | 20.4% | 16.7% | 11.2% | 11.2% | 1.2% | 1.2% | 0.66% |
| May 2026 | 39.4% | 21.5% | 14.4% | 9.6% | 11.8% | 1.3% | 1.3% | 0.69% |
| Jun 2026 | 38% | 20.8% | 17% | 9.3% | 11.4% | 1.5% | 1.2% | 0.82% |
| Jul 2026 | 34.7% | 23.2% | 19% | 6.9% | 12.7% | 1.4% | 1.1% | 0.92% |
| Aug 2026 | 30.5% | 25% | 20.4% | 9.1% | 11.2% | 1.5% | 1.5% | 0.81% |
| Sep 2026 | 29.8% | 24.4% | 20% | 13.4% | 8.9% | 1.4% | 1.4% | 0.64% |
How has the SmartyPants and Zarbee's comparison changed over the last 12 months?
3 findings
- Zarbee's was ahead of SmartyPants in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SmartyPants’ share of searches among kids' vitamin brands in the United States held steady at 0.64%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Zarbee's’ share of searches among kids' vitamin brands in the United States moved from 13.3% to 13.4%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for United States kids' vitamin brands in September 2026?
1 change
In September 2026, Zarbee's overtook L'il Critters to rank 4th among kids' vitamin brands in the United States, with 13.4% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SmartyPants’ and Zarbee's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SmartyPants
1 branded search term
- smartypants vitamins
Zarbee's
1 branded search term
- zarbee's
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