SKIMS vs Soma:Which is more popular?
In September 2026, Soma had more branded searches than SKIMS among bra brands in the United States. Soma had about 49,500 branded searches, while SKIMS had 40,500. Soma made up 7.5% of all bra brand searches we track, and SKIMS accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about bra brands, Soma appeared in three of the five answers and SKIMS in one. Soma was mentioned before SKIMS in every answer that named either.
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Top bra brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Soma was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. SKIMS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Soma was listed before SKIMS in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ThirdLove4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Natori4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Soma3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bali3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wacoal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honeylove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SKIMS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victoria's Secret1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Savage X Fenty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aerie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bra brands
5 answers
Asked ChatGPT
“Which bra brand should I buy?”
Asked ChatGPT
“What are the most comfortable bra brands?”
Asked ChatGPT
“What is the best everyday bra?”
Searched Google, AI Overview
“bras”
Searched Google, AI Overview
“best bras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is SKIMS or Soma more popular in search?
This chart shows how often people search Google for SKIMS and Soma by name. Each line represents a brand's share of searches for all 11 bra brands we track, month by month, from searches in United States.
Share of searches by month for Soma, SKIMS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Savage X Fenty | Honeylove | Soma | Bali | SKIMS | Wacoal | ThirdLove | Victoria's Secret | Aerie | Natori | Cuup |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 12.1% | 6.6% | 5.4% | 8.1% | 6.6% | 5.4% | 8.1% | 3% | 2.4% | 2% |
| Nov 2025 | 47.3% | 11.6% | 6.4% | 4.3% | 6.4% | 5.2% | 6.4% | 5.2% | 3.5% | 1.9% | 1.9% |
| Dec 2025 | 51% | 8.4% | 5.6% | 4.6% | 5.6% | 5.6% | 5.6% | 6.9% | 3.1% | 1.7% | 2% |
| Jan 2026 | 28% | 4.6% | 2.5% | 2.1% | 2.5% | 3.1% | 2.5% | 51.2% | 1.4% | 1.1% | 0.92% |
| Feb 2026 | 54% | 8.9% | 5.9% | 4.9% | 4.9% | 5.9% | 4.9% | 4% | 2.7% | 2.2% | 1.8% |
| Mar 2026 | 37.7% | 11.3% | 7.6% | 5.1% | 5.1% | 7.6% | 5.1% | 13.8% | 2.8% | 2.3% | 1.9% |
| Apr 2026 | 38.7% | 14.2% | 7.8% | 5.2% | 6.4% | 9.5% | 6.4% | 3.5% | 3.5% | 2.8% | 1.9% |
| May 2026 | 19.8% | 8.8% | 5.9% | 3.3% | 4% | 4.9% | 4% | 44.2% | 2.2% | 1.8% | 1.2% |
| Jun 2026 | 13.1% | 3.9% | 4.8% | 2.2% | 2.2% | 3.2% | 2.6% | 64.8% | 1.4% | 1.2% | 0.64% |
| Jul 2026 | 13.9% | 3.4% | 2.8% | 1.9% | 2.3% | 2.3% | 1.9% | 69% | 1.2% | 0.83% | 0.56% |
| Aug 2026 | 22.1% | 5.4% | 5.4% | 3% | 3.6% | 3.6% | 3% | 49.4% | 2.4% | 1.3% | 0.73% |
| Sep 2026 | 45.7% | 11.2% | 7.5% | 6.1% | 6.1% | 6.1% | 5% | 5% | 3.4% | 2.2% | 1.5% |
How has the SKIMS and Soma comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Soma took it in February 2026.
- Across the 12 months ending September 2026, SKIMS’s share of searches among bra brands in the United States moved from 8.1% to 6.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Soma’s share of searches among bra brands in the United States moved from 6.6% to 7.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for United States bra brands in September 2026?
3 changes
In September 2026, Soma overtook Victoria's Secret to rank 3rd among bra brands in the United States, with 7.5% of the searches.
In September 2026, Bali overtook Victoria's Secret and 2 others to rank 4th among bra brands in the United States, with 6.1% of the searches.
In September 2026, SKIMS gained share of searches among bra brands in the United States, from 3.6% to 6.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SKIMS’s and Soma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bra brands
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