Brandwave

Sharetea vs The Alley:Which is more popular?

In September 2026, Sharetea had more branded searches than The Alley among bubble tea chains in the United States. Sharetea had about 90,500 branded searches, while The Alley had 3,220. Sharetea made up 9.7% of all bubble tea chain searches we track, and The Alley accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about bubble tea chains, Sharetea appeared in three of the four answers and The Alley in two. Sharetea was mentioned before The Alley in every answer.

Among bubble tea chains in the United States in September 2026

Who do people search for more?

Sharetea, about 28 searches for every 1 for The Alley

Sharetea 90.5K searchesThe Alley 3.2K searches

Who does AI mention more?

Sharetea, mentioned in 3 of 4 answers, The Alley in 2

Sharetea in 3 of 4The Alley in 2 of 4

Who does AI recommend more?

Sharetea, named ahead of The Alley in every answer

Sharetea first in 3The Alley never first

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Top bubble tea chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sharetea was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Alley was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sharetea was listed before The Alley in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong cha1st
  2. Kung Fu Tea2nd
  3. Sharetea3rd
  4. Happy Lemon4th
  5. Feng Cha5th
  6. The Alley6th
  7. Tiger Sugar7th
  8. Boba Guys8th
  9. Presotea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kung Fu Tea4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gong cha3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sharetea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Happy Lemon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Feng Cha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Alley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tiger Sugar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boba Guys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Presotea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bubble tea chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Sharetea or The Alley more popular in search?

This chart shows how often people search Google for Sharetea and The Alley by name. Each line represents a brand's share of searches for all nine bubble tea chains we track, month by month, from searches in United States.

Sharetea and The Alley among bubble tea chains in the United States, by month

Share of searches by month for Sharetea, The Alley. The figures are in the table below the chart.

View monthly share of searches table
MonthKung Fu TeaGong chaHappy LemonFeng ChaShareteaTiger SugarBoba GuysPresoteaThe Alley
Oct 202530.5%30.5%11.2%9.1%9.1%6.1%1.8%1.2%0.4%
Nov 202532.3%26.4%11.9%9.7%9.7%6.5%2%1.3%0.29%
Dec 202536.9%24.7%11.1%9%9%6.1%1.8%1.2%0.26%
Jan 202632.2%26.4%11.8%9.6%9.6%6.5%1.9%1.6%0.35%
Feb 202629.8%29.8%10.9%9%10.9%6%1.8%1.5%0.33%
Mar 202636.8%24.6%11%9%9%6%1.8%1.5%0.33%
Apr 202636.9%24.7%11.1%9%9%6.1%1.5%1.5%0.28%
May 202631.4%25.7%14.1%9.4%9.4%6.3%1.9%1.5%0.28%
Jun 202633%27%12.1%8.1%9.9%6.6%1.6%1.3%0.3%
Jul 202628.7%28.7%12.9%8.6%10.5%7.1%1.7%1.4%0.31%
Aug 202628.7%28.7%12.9%8.6%10.5%7.1%1.7%1.4%0.32%
Sep 202632.4%26.5%11.8%9.7%9.7%6.5%1.6%1.3%0.35%

How has the Sharetea and The Alley comparison changed over the last 12 months?

3 findings

How did search popularity change for United States bubble tea chains in September 2026?

3 changes
  1. In September 2026, Feng Cha overtook Sharetea to rank 4th among bubble tea chains in the United States, with 9.7% of the searches.

  2. In September 2026, Sharetea lost share of searches among bubble tea chains in the United States, from 10.5% to 9.7%.

  3. Estimated monthly branded searches for The Alley in the United States fell 32.8% over 12 measured months, from 4.8K to 3.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sharetea’s and The Alley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sharetea

1 branded search term

  • sharetea

The Alley

2 branded search terms

  • the alley boba
  • the alley bubble tea

How the Brand Demand Index is measured

Other head-to-heads among bubble tea chains

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