Brandwave

SeaWorld vs Universal Studios:Which is more popular?

In September 2026, Universal Studios had more branded searches than SeaWorld among theme parks in the United States. Universal Studios had about 673,000 branded searches, while SeaWorld had 201,000. Universal Studios made up 13.3% of all theme park searches we track, and SeaWorld accounted for 4%. When we asked ChatGPT and Google AI Overviews about theme parks, Universal Studios appeared in one of the three answers and SeaWorld in none.

Among theme parks in the United States in September 2026

Who do people search for more?

Universal Studios, about 3 searches for every 1 for SeaWorld

Universal Studios 673K searchesSeaWorld 201K searches

Who does AI mention more?

Universal Studios, mentioned in 1 of 3 answers, SeaWorld in 0

Universal Studios in 1 of 3SeaWorld in 0 of 3

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Top theme parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, Universal Studios was mentioned in one out of three: in one of the three ChatGPT answers. SeaWorld did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Disneyland1st
  2. Cedar Point2nd
  3. Walt Disney World3rd
  4. Universal Studios3rd
  5. Six Flags5th
  6. Busch Gardens–
  7. SeaWorld–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about theme parks

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is SeaWorld or Universal Studios more popular in search?

This chart shows how often people search Google for SeaWorld and Universal Studios by name. Each line represents a brand's share of searches for all seven theme parks we track, month by month, from searches in United States.

SeaWorld and Universal Studios among theme parks in the United States, by month

Share of searches by month for Universal Studios, SeaWorld. The figures are in the table below the chart.

View monthly share of searches table
MonthWalt Disney WorldDisneylandSix FlagsUniversal StudiosCedar PointBusch GardensSeaWorld
Oct 202527.9%17.6%17.6%17.6%7.9%7.9%3.5%
Nov 202528.7%22.1%14.9%18.2%3.6%8.1%4.4%
Dec 202533.2%21.8%9.8%18%2.9%9.8%4.4%
Jan 202638.3%23.9%7.2%16.2%3.2%7.2%3.9%
Feb 202637.3%23.5%8.6%15.8%3.9%7.1%3.9%
Mar 202633.3%17.8%14.7%14.7%4.4%9.8%5.4%
Apr 202630.2%19%15.7%15.7%7%8.6%3.8%
May 202626.3%16.6%16.6%13.6%13.6%9.1%4.1%
Jun 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Jul 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Aug 202629.8%18.8%15.5%12.6%12.6%6.9%3.8%
Sep 202631.4%19.8%13.3%13.3%10.9%7.3%4%

How has the SeaWorld and Universal Studios comparison changed over the last 12 months?

3 findings

How did search popularity change for United States theme parks in September 2026?

1 change

  1. In September 2026, Universal Studios overtook Cedar Point to rank 4th among theme parks in the United States, with 13.3% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SeaWorld’s and Universal Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SeaWorld

1 branded search term

  • seaworld

Universal Studios

1 branded search term

  • universal studios

How the Brand Demand Index is measured

Other head-to-heads among theme parks

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