Brandwave

SeaWorld vs Six Flags:Which is more popular?

In September 2026, Six Flags had more branded searches than SeaWorld among theme parks in the United States. Six Flags had about 673,000 branded searches, while SeaWorld had 201,000. Six Flags made up 13.3% of all theme park searches we track, and SeaWorld accounted for 4%. When we asked ChatGPT and Google AI Overviews about theme parks, Six Flags appeared in one of the three answers and SeaWorld in none.

Among theme parks in the United States in September 2026

Who do people search for more?

Six Flags, about 3 searches for every 1 for SeaWorld

Six Flags 673K searchesSeaWorld 201K searches

Who does AI mention more?

Six Flags, mentioned in 1 of 3 answers, SeaWorld in 0

Six Flags in 1 of 3SeaWorld in 0 of 3

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Top theme parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, Six Flags was mentioned in one out of three: in one of the three ChatGPT answers. SeaWorld did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Disneyland1st
  2. Cedar Point2nd
  3. Walt Disney World3rd
  4. Universal Studios3rd
  5. Six Flags5th
  6. Busch Gardens–
  7. SeaWorld–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about theme parks

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is SeaWorld or Six Flags more popular in search?

This chart shows how often people search Google for SeaWorld and Six Flags by name. Each line represents a brand's share of searches for all seven theme parks we track, month by month, from searches in United States.

SeaWorld and Six Flags among theme parks in the United States, by month

Share of searches by month for Six Flags, SeaWorld. The figures are in the table below the chart.

View monthly share of searches table
MonthWalt Disney WorldDisneylandSix FlagsUniversal StudiosCedar PointBusch GardensSeaWorld
Oct 202527.9%17.6%17.6%17.6%7.9%7.9%3.5%
Nov 202528.7%22.1%14.9%18.2%3.6%8.1%4.4%
Dec 202533.2%21.8%9.8%18%2.9%9.8%4.4%
Jan 202638.3%23.9%7.2%16.2%3.2%7.2%3.9%
Feb 202637.3%23.5%8.6%15.8%3.9%7.1%3.9%
Mar 202633.3%17.8%14.7%14.7%4.4%9.8%5.4%
Apr 202630.2%19%15.7%15.7%7%8.6%3.8%
May 202626.3%16.6%16.6%13.6%13.6%9.1%4.1%
Jun 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Jul 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Aug 202629.8%18.8%15.5%12.6%12.6%6.9%3.8%
Sep 202631.4%19.8%13.3%13.3%10.9%7.3%4%

How has the SeaWorld and Six Flags comparison changed over the last 12 months?

3 findings
  • Six Flags was ahead of SeaWorld in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, SeaWorld’s share of searches among theme parks in the United States moved from 3.5% to 4%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Six Flags’ share of searches among theme parks in the United States moved from 17.6% to 13.3%, and its estimated monthly branded searches moved from 1M to 673K.

How did search popularity change for United States theme parks in September 2026?

1 change

  1. In September 2026, Six Flags lost share of searches among theme parks in the United States, from 15.5% to 13.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SeaWorld’s and Six Flags’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SeaWorld

1 branded search term

  • seaworld

Six Flags

1 branded search term

  • six flags

How the Brand Demand Index is measured

Other head-to-heads among theme parks

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