RXO vs Uber Freight:Which is more popular?
In September 2026, RXO had more branded searches than Uber Freight among freight brokers in the United States. RXO had about 33,100 branded searches, while Uber Freight had 27,100. RXO made up 14.6% of all freight broker searches we track, and Uber Freight accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about freight brokers, RXO appeared in three of the five answers and Uber Freight in two. RXO was mentioned before Uber Freight in every answer that named either.
Who do people search for more?
RXO, about 22% more searches than Uber Freight
Who does AI mention more?
RXO, mentioned in 3 of 5 answers, Uber Freight in 2
Who does AI recommend more?
RXO, named ahead of Uber Freight in 3 of 3 answers
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Top freight brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Uber Freight was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. RXO was listed before Uber Freight in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
C.H. Robinson1st
TQL2nd
Echo Global Logistics3rd- RXO4th
Landstar5th
Allen Lund Company6th
Worldwide Express7th
Uber Freight8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TQL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- C.H. Robinson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Echo Global Logistics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uber Freight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Worldwide Express2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Landstar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allen Lund Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freight brokers
5 answers
Asked ChatGPT
“What's the best freight broker in the US?”
Asked ChatGPT
“Which freight brokerage should a small shipper in the US use?”
Asked ChatGPT
“What are the biggest freight brokers in the US?”
Searched Google, AI Overview
“freight broker”
Searched Google, AI Overview
“freight broker companies”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is RXO or Uber Freight more popular in search?
This chart shows how often people search Google for RXO and Uber Freight by name. Each line represents a brand's share of searches for all eight freight brokers we track, month by month, from searches in United States.
Share of searches by month for RXO, Uber Freight. The figures are in the table below the chart.
View monthly share of searches table
| Month | TQL | C.H. Robinson | RXO | Uber Freight | Worldwide Express | Landstar | Echo Global Logistics | Allen Lund Company |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 15.9% | 13% | 13% | 10.2% | 7.1% | 3.2% | 2.1% |
| Nov 2025 | 35.4% | 15.9% | 13% | 13% | 10.1% | 7.1% | 3.2% | 2.1% |
| Dec 2025 | 33.7% | 15.1% | 15.1% | 12.4% | 11.8% | 6.8% | 3% | 2% |
| Jan 2026 | 36.4% | 16.4% | 13.4% | 11% | 10.1% | 7.3% | 3.3% | 2.2% |
| Feb 2026 | 33.6% | 18.5% | 12.4% | 12.4% | 11.5% | 6.8% | 3% | 2% |
| Mar 2026 | 46.2% | 13.9% | 11.4% | 9.3% | 9.5% | 5.1% | 2.8% | 1.9% |
| Apr 2026 | 33.5% | 20.5% | 13.7% | 11.2% | 9.3% | 6.1% | 3.4% | 2.2% |
| May 2026 | 33.1% | 18.2% | 14.9% | 12.2% | 10.1% | 6.6% | 3% | 2% |
| Jun 2026 | 31.2% | 17.2% | 17.2% | 14% | 9.5% | 6.3% | 2.8% | 1.9% |
| Jul 2026 | 32.1% | 17.7% | 14.4% | 14.4% | 9.5% | 6.5% | 3.5% | 1.9% |
| Aug 2026 | 33.9% | 17% | 13.9% | 11.3% | 11.1% | 7.6% | 3.4% | 1.8% |
| Sep 2026 | 32.4% | 17.8% | 14.6% | 11.9% | 11.3% | 6.5% | 3.6% | 1.9% |
How has the RXO and Uber Freight comparison changed over the last 12 months?
3 findings
- RXO was ahead of Uber Freight in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, RXO’s share of searches among freight brokers in the United States moved from 13% to 14.6%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Uber Freight’s share of searches among freight brokers in the United States moved from 13% to 11.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for United States freight brokers in September 2026?
2 changes
In September 2026, RXO gained share of searches among freight brokers in the United States, from 13.9% to 14.6%.
In September 2026, Uber Freight gained share of searches among freight brokers in the United States, from 11.3% to 11.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using RXO’s and Uber Freight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RXO
1 branded search term
- rxo
Uber Freight
1 branded search term
- uber freight
Other head-to-heads among freight brokers
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