Brandwave

How popular isRXO?

In September 2026, people searched for RXO by name about 33,100 times in the United States, about the same as the previous year. These searches made up 14.6% of all United States freight broker searches, placing RXO third out of eight brokers. When we asked both ChatGPT and Google AI Overviews about freight brokers, RXO appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

RXO is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. TQLShare of searches 32.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. C.H. RobinsonShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. RXOShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Uber FreightShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. Worldwide ExpressShare of searches 11.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top freight brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RXO is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C.H. Robinson1st
  2. TQL2nd
  3. Echo Global Logistics3rd
  4. RXO4th
  5. Landstar5th
  6. Allen Lund Company6th
  7. Worldwide Express7th
  8. Uber Freight8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TQL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • C.H. Robinson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Echo Global Logistics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uber Freight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worldwide Express2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Landstar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allen Lund Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freight brokers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which freight brokers compete with RXO?

RXO against freight brokers in the United States, by month

Share of searches by month for TQL, C.H. Robinson, RXO, Uber Freight, Worldwide Express, Landstar, Echo Global Logistics. The figures are in the table below the chart.

View monthly share of searches table
MonthTQLC.H. RobinsonRXOUber FreightWorldwide ExpressLandstarEcho Global LogisticsAllen Lund Company
Oct 202535.4%15.9%13%13%10.2%7.1%3.2%2.1%
Nov 202535.4%15.9%13%13%10.1%7.1%3.2%2.1%
Dec 202533.7%15.1%15.1%12.4%11.8%6.8%3%2%
Jan 202636.4%16.4%13.4%11%10.1%7.3%3.3%2.2%
Feb 202633.6%18.5%12.4%12.4%11.5%6.8%3%2%
Mar 202646.2%13.9%11.4%9.3%9.5%5.1%2.8%1.9%
Apr 202633.5%20.5%13.7%11.2%9.3%6.1%3.4%2.2%
May 202633.1%18.2%14.9%12.2%10.1%6.6%3%2%
Jun 202631.2%17.2%17.2%14%9.5%6.3%2.8%1.9%
Jul 202632.1%17.7%14.4%14.4%9.5%6.5%3.5%1.9%
Aug 202633.9%17%13.9%11.3%11.1%7.6%3.4%1.8%
Sep 202632.4%17.8%14.6%11.9%11.3%6.5%3.6%1.9%

  1. 1.TQL

    32.4%

    Held 1st. 73.6K estimated branded searches, -9.1% vs prior month. Share -1.5 points.

  2. 2.C.H. Robinson

    17.8%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.RXO

    14.6%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Uber Freight

    11.9%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Worldwide Express

    11.3%

    Held 5th. 25.8K estimated branded searches, -3% vs prior month. Share +0.2 points.

  6. 6.Landstar

    6.5%

    Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  7. 7.Echo Global Logistics

    3.6%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Allen Lund Company

    1.9%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between RXO and its closest rivals

Every comparison with RXO

7 comparisons

How has branded search demand for RXO changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RXO in the United States held steady at 33.1K.
  • Across the 12 months ending September 2026, RXO’s share of searches among freight brokers in the United States increased from 13% to 14.6%.
  • Across the 12 months ending September 2026, RXO’s share of searches among freight brokers in the United States peaked at 17.2% in June 2026 and was lowest at 11.4% in March 2026.

How did search popularity change for United States freight brokers in September 2026?

6 changes

  1. In September 2026, C.H. Robinson gained share of searches among freight brokers in the United States, from 17% to 17.8%.

  2. In September 2026, RXO gained share of searches among freight brokers in the United States, from 13.9% to 14.6%.

  3. In September 2026, Uber Freight gained share of searches among freight brokers in the United States, from 11.3% to 11.9%.

  4. In September 2026, TQL lost share of searches among freight brokers in the United States, from 33.9% to 32.4%.

  5. In September 2026, Landstar lost share of searches among freight brokers in the United States, from 7.6% to 6.5%.

  6. Estimated monthly branded searches for Allen Lund Company in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are RXO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using RXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rxo

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How the Brand Demand Index is measured

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