Echo Global Logistics vs RXO:Which is more popular?
In September 2026, RXO had more branded searches than Echo Global Logistics among freight brokers in the United States. RXO had about 33,100 branded searches, while Echo Global Logistics had 8,100. RXO made up 14.6% of all freight broker searches we track, and Echo Global Logistics accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about freight brokers, Echo Global Logistics appeared in four of the five answers and RXO in three. RXO was mentioned before Echo Global Logistics in three out of four answers.
Who do people search for more?
RXO, about 4 searches for every 1 for Echo Global Logistics
Who does AI mention more?
Echo Global Logistics, mentioned in 4 of 5 answers, RXO in 3
Who does AI recommend more?
RXO, named ahead of Echo Global Logistics in 3 of 4 answers
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Top freight brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Echo Global Logistics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RXO was listed before Echo Global Logistics in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
C.H. Robinson1st
TQL2nd- Echo Global Logistics3rd
- RXO4th
Landstar5th
Allen Lund Company6th
Worldwide Express7th
Uber Freight8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TQL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- C.H. Robinson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Echo Global Logistics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uber Freight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Worldwide Express2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Landstar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allen Lund Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freight brokers
5 answers
Asked ChatGPT
“What's the best freight broker in the US?”
Asked ChatGPT
“Which freight brokerage should a small shipper in the US use?”
Asked ChatGPT
“What are the biggest freight brokers in the US?”
Searched Google, AI Overview
“freight broker”
Searched Google, AI Overview
“freight broker companies”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Echo Global Logistics or RXO more popular in search?
This chart shows how often people search Google for Echo Global Logistics and RXO by name. Each line represents a brand's share of searches for all eight freight brokers we track, month by month, from searches in United States.
Share of searches by month for RXO, Echo Global Logistics. The figures are in the table below the chart.
View monthly share of searches table
| Month | TQL | C.H. Robinson | RXO | Uber Freight | Worldwide Express | Landstar | Echo Global Logistics | Allen Lund Company |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 15.9% | 13% | 13% | 10.2% | 7.1% | 3.2% | 2.1% |
| Nov 2025 | 35.4% | 15.9% | 13% | 13% | 10.1% | 7.1% | 3.2% | 2.1% |
| Dec 2025 | 33.7% | 15.1% | 15.1% | 12.4% | 11.8% | 6.8% | 3% | 2% |
| Jan 2026 | 36.4% | 16.4% | 13.4% | 11% | 10.1% | 7.3% | 3.3% | 2.2% |
| Feb 2026 | 33.6% | 18.5% | 12.4% | 12.4% | 11.5% | 6.8% | 3% | 2% |
| Mar 2026 | 46.2% | 13.9% | 11.4% | 9.3% | 9.5% | 5.1% | 2.8% | 1.9% |
| Apr 2026 | 33.5% | 20.5% | 13.7% | 11.2% | 9.3% | 6.1% | 3.4% | 2.2% |
| May 2026 | 33.1% | 18.2% | 14.9% | 12.2% | 10.1% | 6.6% | 3% | 2% |
| Jun 2026 | 31.2% | 17.2% | 17.2% | 14% | 9.5% | 6.3% | 2.8% | 1.9% |
| Jul 2026 | 32.1% | 17.7% | 14.4% | 14.4% | 9.5% | 6.5% | 3.5% | 1.9% |
| Aug 2026 | 33.9% | 17% | 13.9% | 11.3% | 11.1% | 7.6% | 3.4% | 1.8% |
| Sep 2026 | 32.4% | 17.8% | 14.6% | 11.9% | 11.3% | 6.5% | 3.6% | 1.9% |
How has the Echo Global Logistics and RXO comparison changed over the last 12 months?
3 findings
- RXO was ahead of Echo Global Logistics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Echo Global Logistics’ share of searches among freight brokers in the United States moved from 3.2% to 3.6%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, RXO’s share of searches among freight brokers in the United States moved from 13% to 14.6%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United States freight brokers in September 2026?
1 change
In September 2026, RXO gained share of searches among freight brokers in the United States, from 13.9% to 14.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Echo Global Logistics’ and RXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Echo Global Logistics
1 branded search term
- echo global logistics
RXO
1 branded search term
- rxo
Other head-to-heads among freight brokers
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