Brandwave

RXO vs TQL:Which is more popular?

In September 2026, TQL had more branded searches than RXO among freight brokers in the United States. TQL had about 73,600 branded searches, while RXO had 33,100. TQL made up 32.4% of all freight broker searches we track, and RXO accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about freight brokers, TQL appeared in four of the five answers and RXO in three. TQL was mentioned before RXO in every answer.

Among freight brokers in the United States in September 2026

Who do people search for more?

TQL, about 2 searches for every 1 for RXO

TQL 73.6K searchesRXO 33.1K searches

Who does AI mention more?

TQL, mentioned in 4 of 5 answers, RXO in 3

TQL in 4 of 5RXO in 3 of 5

Who does AI recommend more?

TQL, named ahead of RXO in every answer

TQL first in 4RXO never first

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Top freight brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TQL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TQL was listed before RXO in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C.H. Robinson1st
  2. TQL2nd
  3. Echo Global Logistics3rd
  4. RXO4th
  5. Landstar5th
  6. Allen Lund Company6th
  7. Worldwide Express7th
  8. Uber Freight8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TQL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • C.H. Robinson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Echo Global Logistics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uber Freight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worldwide Express2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Landstar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allen Lund Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freight brokers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is RXO or TQL more popular in search?

This chart shows how often people search Google for RXO and TQL by name. Each line represents a brand's share of searches for all eight freight brokers we track, month by month, from searches in United States.

RXO and TQL among freight brokers in the United States, by month

Share of searches by month for TQL, RXO. The figures are in the table below the chart.

View monthly share of searches table
MonthTQLC.H. RobinsonRXOUber FreightWorldwide ExpressLandstarEcho Global LogisticsAllen Lund Company
Oct 202535.4%15.9%13%13%10.2%7.1%3.2%2.1%
Nov 202535.4%15.9%13%13%10.1%7.1%3.2%2.1%
Dec 202533.7%15.1%15.1%12.4%11.8%6.8%3%2%
Jan 202636.4%16.4%13.4%11%10.1%7.3%3.3%2.2%
Feb 202633.6%18.5%12.4%12.4%11.5%6.8%3%2%
Mar 202646.2%13.9%11.4%9.3%9.5%5.1%2.8%1.9%
Apr 202633.5%20.5%13.7%11.2%9.3%6.1%3.4%2.2%
May 202633.1%18.2%14.9%12.2%10.1%6.6%3%2%
Jun 202631.2%17.2%17.2%14%9.5%6.3%2.8%1.9%
Jul 202632.1%17.7%14.4%14.4%9.5%6.5%3.5%1.9%
Aug 202633.9%17%13.9%11.3%11.1%7.6%3.4%1.8%
Sep 202632.4%17.8%14.6%11.9%11.3%6.5%3.6%1.9%

How has the RXO and TQL comparison changed over the last 12 months?

3 findings
  • TQL was ahead of RXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, RXO’s share of searches among freight brokers in the United States moved from 13% to 14.6%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, TQL’s share of searches among freight brokers in the United States moved from 35.4% to 32.4%, and its estimated monthly branded searches moved from 90K to 73.6K.

How did search popularity change for United States freight brokers in September 2026?

2 changes

  1. In September 2026, RXO gained share of searches among freight brokers in the United States, from 13.9% to 14.6%.

  2. In September 2026, TQL lost share of searches among freight brokers in the United States, from 33.9% to 32.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using RXO’s and TQL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RXO

1 branded search term

  • rxo

TQL

2 branded search terms

  • total quality logistics
  • tql

How the Brand Demand Index is measured

Other head-to-heads among freight brokers

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