Brandwave

Rocket Mortgage vs SoFi:Which is more popular?

In September 2026, Rocket Mortgage had more branded searches than SoFi among mortgage lenders in the United States. Rocket Mortgage had about 1.2 million branded searches, while SoFi had 4,400. Rocket Mortgage made up 54.1% of all mortgage lender searches we track, and SoFi accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about mortgage lenders, Rocket Mortgage appeared in all five answers and SoFi in two. Rocket Mortgage was mentioned before SoFi in every answer.

Among mortgage lenders in the United States in September 2026

Who do people search for more?

Rocket Mortgage, about 277 searches for every 1 for SoFi

Rocket Mortgage 1.2M searchesSoFi 4.4K searches

Who does AI mention more?

Rocket Mortgage, mentioned in every answer we collected

Rocket Mortgage in 5 of 5SoFi in 2 of 5

Who does AI recommend more?

Rocket Mortgage, named ahead of SoFi in every answer

Rocket Mortgage first in 5SoFi never first

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Top mortgage lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rocket Mortgage appeared in all five answers. SoFi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Rocket Mortgage was listed before SoFi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rocket Mortgage1st
  2. Chase2nd
  3. Bank of America3rd
  4. Truist4th
  5. loanDepot5th
  6. Veterans United6th
  7. Navy Federal Credit Union7th
  8. Rate8th
  9. SoFi9th
  10. Pennymac–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rocket Mortgage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • loanDepot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veterans United2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Truist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Navy Federal Credit Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SoFi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pennymac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about mortgage lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Rocket Mortgage or SoFi more popular in search?

This chart shows how often people search Google for Rocket Mortgage and SoFi by name. Each line represents a brand's share of searches for all 13 mortgage lenders we track, month by month, from searches in United States.

Rocket Mortgage and SoFi among mortgage lenders in the United States, by month

Share of searches by month for Rocket Mortgage, SoFi. The figures are in the table below the chart.

View monthly share of searches table
MonthRocket MortgagePennymacMr. CooperloanDepotBank of AmericaChaseUWMVeterans UnitedRateTruistNavy Federal Credit UnionBetterSoFi
Oct 202529%19.4%29%4.7%3.2%4.7%3.9%2.7%1.2%0.78%0.64%0.64%0.12%
Nov 202527.7%22.6%27.7%4.6%3%3.7%4.6%3%1.1%0.91%0.5%0.5%0.15%
Dec 202530.1%20.1%30.1%4%3.3%2.7%4%2.8%1%0.81%0.54%0.44%0.13%
Jan 202627.3%22.4%33.2%3.7%2%2.5%3.7%2.5%0.96%0.74%0.49%0.49%0.15%
Feb 202634.7%19.1%28.5%3.8%2.1%2.6%3.8%2.6%0.96%0.77%0.51%0.42%0.12%
Mar 202647.4%17.4%17.4%4.3%2.3%2.3%3.5%2.4%1.1%0.7%0.57%0.47%0.14%
Apr 202645.4%20.4%13.7%4.1%3.4%3.4%4.1%2.7%1%0.83%0.45%0.45%0.16%
May 202650.1%18.5%10.1%4.5%4.5%3.7%3%2.5%1.1%0.74%0.5%0.5%0.15%
Jun 202650.8%18.7%8.4%4.6%4.6%3.8%3.8%2.7%0.98%0.75%0.41%0.41%0.15%
Jul 202654.7%16.5%7.4%4.9%4.1%3.3%3.3%2.7%1.1%0.81%0.44%0.44%0.36%
Aug 202651.9%19.1%5.7%4.7%4.7%3.8%4.7%2.5%1%0.77%0.42%0.51%0.15%
Sep 202654.1%19.9%6%4.9%4%3.3%2.7%2.2%1%0.8%0.54%0.36%0.19%

How has the Rocket Mortgage and SoFi comparison changed over the last 12 months?

3 findings

How did search popularity change for United States mortgage lenders in September 2026?

2 changes

  1. In September 2026, Rocket Mortgage gained share of searches among mortgage lenders in the United States, from 51.9% to 54.1%.

  2. Estimated monthly branded searches for SoFi in the United States rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rocket Mortgage’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rocket Mortgage

1 branded search term

  • rocket mortgage

SoFi

1 branded search term

  • sofi mortgage

How the Brand Demand Index is measured

Other head-to-heads among mortgage lenders

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