Renzo's vs SmartyPants:Which is more popular?
In September 2026, Renzo's had more branded searches than SmartyPants among kids' vitamin brands in the United States. Renzo's had about 2,900 branded searches, while SmartyPants had 1,300. Renzo's made up 1.4% of all kids' vitamin brand searches we track, and SmartyPants accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about kids' vitamin brands, Renzo's and SmartyPants each appeared in four of the five answers. SmartyPants was mentioned before Renzo's in three out of four answers.
Who do people search for more?
Renzo's, about 2 searches for every 1 for SmartyPants
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
SmartyPants, named ahead of Renzo's in 3 of 4 answers
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Top kids' vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Renzo's and SmartyPants were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SmartyPants was listed before Renzo's in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SmartyPants1st
Hiya2nd- Renzo's3rd
L'il Critters4th
Flintstones5th
MaryRuth's6th
Zarbee's–
Llama Naturals–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hiya4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Renzo's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SmartyPants4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MaryRuth's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flintstones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L'il Critters1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zarbee's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Llama Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids' vitamin brands
5 answers
Asked ChatGPT
“Which kids' vitamin brand should I buy in the US?”
Asked ChatGPT
“What are the best kids' vitamin brands in the US?”
Asked ChatGPT
“What's the best kids' multivitamin in the US for picky eaters?”
Searched Google, AI Overview
“childrens multivitamin”
- 1Hiya
- 1
Searched Google, AI Overview
“best kids vitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Renzo's or SmartyPants more popular in search?
This chart shows how often people search Google for Renzo's and SmartyPants by name. Each line represents a brand's share of searches for all eight kids' vitamin brands we track, month by month, from searches in United States.
Share of searches by month for Renzo's, SmartyPants. The figures are in the table below the chart.
View monthly share of searches table
| Month | MaryRuth's | Flintstones | Hiya | Zarbee's | L'il Critters | Llama Naturals | Renzo's | SmartyPants |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 16.3% | 13.3% | 10.9% | 1.2% | 1.2% | 0.64% |
| Nov 2025 | 40% | 17.9% | 14.6% | 14.6% | 9.8% | 1.3% | 1.1% | 0.58% |
| Dec 2025 | 41.5% | 15.2% | 15.2% | 15.2% | 10.2% | 1.1% | 1.1% | 0.6% |
| Jan 2026 | 41.4% | 18.6% | 15.2% | 12.5% | 8.4% | 1.7% | 1.4% | 0.9% |
| Feb 2026 | 46.6% | 17.2% | 14% | 11.5% | 7.7% | 1.2% | 1.2% | 0.55% |
| Mar 2026 | 42% | 18.8% | 15.4% | 10.3% | 10.3% | 1.3% | 1.3% | 0.6% |
| Apr 2026 | 37.4% | 20.4% | 16.7% | 11.2% | 11.2% | 1.2% | 1.2% | 0.66% |
| May 2026 | 39.4% | 21.5% | 14.4% | 9.6% | 11.8% | 1.3% | 1.3% | 0.69% |
| Jun 2026 | 38% | 20.8% | 17% | 9.3% | 11.4% | 1.5% | 1.2% | 0.82% |
| Jul 2026 | 34.7% | 23.2% | 19% | 6.9% | 12.7% | 1.4% | 1.1% | 0.92% |
| Aug 2026 | 30.5% | 25% | 20.4% | 9.1% | 11.2% | 1.5% | 1.5% | 0.81% |
| Sep 2026 | 29.8% | 24.4% | 20% | 13.4% | 8.9% | 1.4% | 1.4% | 0.64% |
How has the Renzo's and SmartyPants comparison changed over the last 12 months?
3 findings
- Renzo's was ahead of SmartyPants in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Renzo's’ share of searches among kids' vitamin brands in the United States moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, SmartyPants’ share of searches among kids' vitamin brands in the United States held steady at 0.64%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for United States kids' vitamin brands in September 2026?
1 change
Estimated monthly branded searches for Renzo's in the United States rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Renzo's’ and SmartyPants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Renzo's
1 branded search term
- renzo's vitamins
SmartyPants
1 branded search term
- smartypants vitamins
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