Purina vs Taste of the Wild:Which is more popular?
In September 2026, Purina had more branded searches than Taste of the Wild among dog food brands in the United States. Purina had about 135,000 branded searches, while Taste of the Wild had 9,900. Purina made up 21.7% of all dog food brand searches we track, and Taste of the Wild accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about dog food brands, Purina appeared in all five answers and Taste of the Wild in none.
Who do people search for more?
Purina, about 14 searches for every 1 for Taste of the Wild
Who does AI mention more?
Purina, mentioned in every answer we collected
Who does AI recommend more?
Purina, the only one of the two named
Follow Purina vs Taste of the Wild and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dog food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Purina appeared in all five answers. Taste of the Wild did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hill's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Farmer's Dog1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Open Farm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pedigree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blue Buffalo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ollie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spot & Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taste of the Wild0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog food brands
5 answers
Asked ChatGPT
“Which dog food should I buy?”
Asked ChatGPT
“What are the best dog food brands?”
Asked ChatGPT
“What is the healthiest dog food?”
Searched Google, AI Overview
“dog food”
Searched Google, AI Overview
“best dog food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Purina or Taste of the Wild more popular in search?
This chart shows how often people search Google for Purina and Taste of the Wild by name. Each line represents a brand's share of searches for all 15 dog food brands we track, month by month, from searches in United States.
Share of searches by month for Purina, Taste of the Wild. The figures are in the table below the chart.
View monthly share of searches table
| Month | Purina | The Farmer's Dog | Open Farm | Royal Canin | Blue Buffalo | Ollie | Spot & Tango | Hill's | Pedigree | Orijen | Acana | Stella & Chewy’s | Merrick | Taste of the Wild | Farmina |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 18.2% | 6.7% | 8.1% | 12.2% | 8.1% | 4.5% | 1.3% | 3.6% | 3.6% | 3% | 3% | 2.4% | 1.6% | 1.3% |
| Nov 2025 | 22.7% | 18.5% | 6.8% | 6.8% | 12.4% | 8.3% | 4.5% | 1.4% | 3.7% | 3.7% | 3% | 3% | 2% | 1.7% | 1.4% |
| Dec 2025 | 22.5% | 15% | 6.7% | 10.1% | 12.3% | 8.2% | 3.7% | 1.6% | 3.7% | 4.5% | 3% | 3% | 2.5% | 1.6% | 1.3% |
| Jan 2026 | 20.7% | 16.9% | 6.2% | 9.3% | 11.4% | 9.3% | 6.2% | 1.5% | 3.4% | 4.2% | 2.8% | 2.8% | 2.3% | 1.9% | 1.2% |
| Feb 2026 | 20.2% | 16.5% | 7.4% | 9.1% | 11.1% | 9.1% | 6.1% | 2.7% | 3.3% | 4.1% | 2.7% | 2.7% | 2.2% | 1.5% | 1.5% |
| Mar 2026 | 18.9% | 15.4% | 8.5% | 10.4% | 8.5% | 8.5% | 6.9% | 4.6% | 3.8% | 4.6% | 2.5% | 2.5% | 2.1% | 1.4% | 1.4% |
| Apr 2026 | 18.3% | 14.9% | 8.2% | 12.3% | 10.1% | 6.7% | 6.7% | 3.7% | 3% | 6.7% | 2.5% | 2.5% | 1.6% | 1.6% | 1.1% |
| May 2026 | 18.5% | 15.1% | 8.3% | 10.1% | 10.1% | 6.8% | 5.5% | 4.5% | 3.7% | 6.8% | 3% | 2.5% | 1.7% | 1.4% | 2% |
| Jun 2026 | 20.1% | 16.4% | 7.4% | 11% | 9% | 7.4% | 6% | 4.9% | 4% | 4% | 2.7% | 2.2% | 1.8% | 1.5% | 1.5% |
| Jul 2026 | 19.9% | 16.2% | 8.9% | 10.9% | 8.9% | 7.3% | 6% | 4.9% | 4% | 3.3% | 2.7% | 2.2% | 1.8% | 1.5% | 1.5% |
| Aug 2026 | 22.8% | 15.2% | 8.4% | 10.2% | 8.4% | 6.9% | 6.9% | 4.6% | 3.8% | 3.1% | 2.5% | 2.5% | 2% | 1.4% | 1.4% |
| Sep 2026 | 21.7% | 14.5% | 9.7% | 9.7% | 8% | 6.5% | 6.5% | 5.3% | 4.4% | 3.6% | 2.9% | 2.4% | 1.9% | 1.6% | 1.3% |
How has the Purina and Taste of the Wild comparison changed over the last 12 months?
3 findings
- Purina was ahead of Taste of the Wild in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Purina’s share of searches among dog food brands in the United States moved from 22.2% to 21.7%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Taste of the Wild’s share of searches among dog food brands in the United States held steady at 1.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United States dog food brands in September 2026?
2 changes
In September 2026, Purina lost share of searches among dog food brands in the United States, from 22.8% to 21.7%.
In September 2026, Taste of the Wild rose from 15th to 14th among dog food brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Purina’s and Taste of the Wild’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Purina
1 branded search term
- purina pro plan
Taste of the Wild
1 branded search term
- taste of the wild
Other head-to-heads among dog food brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.