Brandwave

Purina vs Stella & Chewy’s:Which is more popular?

In September 2026, Purina had more branded searches than Stella & Chewy’s among dog food brands in the United States. Purina had about 135,000 branded searches, while Stella & Chewy’s had 14,800. Purina made up 21.7% of all dog food brand searches we track, and Stella & Chewy’s accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about dog food brands, Purina appeared in all five answers and Stella & Chewy’s in none.

Among dog food brands in the United States in September 2026

Who do people search for more?

Purina, about 9 searches for every 1 for Stella & Chewy’s

Purina 135K searchesStella & Chewy’s 14.8K searches

Who does AI mention more?

Purina, mentioned in every answer we collected

Purina in 5 of 5Stella & Chewy’s in 0 of 5

Who does AI recommend more?

Purina, the only one of the two named

Purina first in 5Stella & Chewy’s never named

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Top dog food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Purina appeared in all five answers. Stella & Chewy’s did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Purina1st
  2. Hill's2nd
  3. Royal Canin3rd
  4. Pedigree4th
  5. The Farmer's Dog5th
  6. Open Farm5th
  7. Blue Buffalo–
  8. Ollie–
  9. Spot & Tango–
  10. +2 more
  11. Stella & Chewy’s–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hill's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Farmer's Dog1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Open Farm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pedigree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Buffalo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ollie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spot & Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stella & Chewy’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about dog food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Purina or Stella & Chewy’s more popular in search?

This chart shows how often people search Google for Purina and Stella & Chewy’s by name. Each line represents a brand's share of searches for all 15 dog food brands we track, month by month, from searches in United States.

Purina and Stella & Chewy’s among dog food brands in the United States, by month

Share of searches by month for Purina, Stella & Chewy’s. The figures are in the table below the chart.

View monthly share of searches table
MonthPurinaThe Farmer's DogOpen FarmRoyal CaninBlue BuffaloOllieSpot & TangoHill'sPedigreeOrijenAcanaStella & Chewy’sMerrickTaste of the WildFarmina
Oct 202522.2%18.2%6.7%8.1%12.2%8.1%4.5%1.3%3.6%3.6%3%3%2.4%1.6%1.3%
Nov 202522.7%18.5%6.8%6.8%12.4%8.3%4.5%1.4%3.7%3.7%3%3%2%1.7%1.4%
Dec 202522.5%15%6.7%10.1%12.3%8.2%3.7%1.6%3.7%4.5%3%3%2.5%1.6%1.3%
Jan 202620.7%16.9%6.2%9.3%11.4%9.3%6.2%1.5%3.4%4.2%2.8%2.8%2.3%1.9%1.2%
Feb 202620.2%16.5%7.4%9.1%11.1%9.1%6.1%2.7%3.3%4.1%2.7%2.7%2.2%1.5%1.5%
Mar 202618.9%15.4%8.5%10.4%8.5%8.5%6.9%4.6%3.8%4.6%2.5%2.5%2.1%1.4%1.4%
Apr 202618.3%14.9%8.2%12.3%10.1%6.7%6.7%3.7%3%6.7%2.5%2.5%1.6%1.6%1.1%
May 202618.5%15.1%8.3%10.1%10.1%6.8%5.5%4.5%3.7%6.8%3%2.5%1.7%1.4%2%
Jun 202620.1%16.4%7.4%11%9%7.4%6%4.9%4%4%2.7%2.2%1.8%1.5%1.5%
Jul 202619.9%16.2%8.9%10.9%8.9%7.3%6%4.9%4%3.3%2.7%2.2%1.8%1.5%1.5%
Aug 202622.8%15.2%8.4%10.2%8.4%6.9%6.9%4.6%3.8%3.1%2.5%2.5%2%1.4%1.4%
Sep 202621.7%14.5%9.7%9.7%8%6.5%6.5%5.3%4.4%3.6%2.9%2.4%1.9%1.6%1.3%

How has the Purina and Stella & Chewy’s comparison changed over the last 12 months?

3 findings

How did search popularity change for United States dog food brands in September 2026?

2 changes

  1. In September 2026, Purina lost share of searches among dog food brands in the United States, from 22.8% to 21.7%.

  2. Estimated monthly branded searches for Stella & Chewy’s in the United States fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Purina’s and Stella & Chewy’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Purina

1 branded search term

  • purina pro plan

Stella & Chewy’s

1 branded search term

  • stella and chewys

How the Brand Demand Index is measured

Other head-to-heads among dog food brands

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